Texas Instruments says the death of OMAP has been greatly exaggerated

Texas Instruments says the death of OMAP has been greatly exaggerated
A lot has been said of the demise of Texas Instrument’s OMAP processors. The mobile CPU market is getting extremely crowded to the point where TI’s own shareholders have pressured the firm to move on to other fields. TI’s own statements have indicated that they plan to shift focus away from smartphones and tablets to other embedded systems. Now TI seems to be pushing back a bit against the perception that they are abandoning the OMAP platform.

In part this may simply be due to the fact that they are still making OMAP chips for tablets and smartphones, after all its OMAP 5 chips have just started sampling to hardware manufacturers. Perhaps someone at TI realized that they may be decreasing the marketability of their newest generation of chips by prematurely announcing their exit from the market? Whatever the reason, TI has changed their tune, emphasizing that rather than abandoning OMAP they plan to expand the brand to "embedded applications such as automotive, industrial, enterprise communication, vision and robotics, to grow the OMAP footprint beyond mobile".

But is TI’s new stance really any different from what they said last week? There is no official word on whether future generations of OMAP processors will service mobile devices as well as embedded systems, so it appears more likely that TI just doesn’t want to lose the value of the OMAP brand during this transition. On the other hand, the first OMAP 5 chips won’t show up in phones until 2013 and will probably end up in phones for a year or two after that, so even if OMAP 6 cuts mobile out of the equation, TI will probably be producing chips for phones and tablets well into 2014 at the very least.

source: GSM Arena



1. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Well, what would articles concerning mobile technologies be without hyperbole?

2. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

i changed their minds, it was me, all me. ;)

3. CamaroSS

Posts: 173; Member since: Jul 24, 2012

You did a hell of a job :P OMAP5 is gonna hit market soon - I hope to see few phones with it - at least few tablets. OMAP has already been in the automotive market. 'Shifting focus' meant a change in priority not complete riddance - these news blogs get ridiculous sometimes. I'm pretty sure if OMAP 5 does well TI will shift focus again. What bugs me is that at the very core they are an analog chip maker and has a true monopoly in that market. So one day they might really say goodbye to digital market as profit margin is very low there. I hope that won't happen soon :)

4. KingKurogiii

Posts: 5713; Member since: Oct 23, 2011

yeah, i mean even Google saw the OMAP's value when they made the 4th iteration the official reference platform for ICS. without TI Qualcomm will probably corner the market.

5. MeoCao unregistered

Another suicidal "burning platform". I think now TI must put forward a time table for future OMAPs to keep the customers with the platform.

6. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

C'mon TI bring that monster of a chip and munch on the competition!

7. pikapowerize

Posts: 1869; Member since: May 03, 2012

i really dont understand why they exit mobile chip.. i mean they are still on top but not on top spot! i mean the only thing that they are afraid of the competition is that they maybe are an expensive chip maker! coz even though mediatek and STEricson isnt big they're not even popular they still dont exit mobile chips!

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