Tablet sales expected to hit 500 million per year by 2015

Tablet sales expected to hit 500 million per year by 2015
Newly formed market analyst group BI Intelligence has released a report predicting that the tablet market will continue to see rapid growth, with sales exceeding half a billion units by the end of 2015. That number includes tablets and E-readers, which they believe will remain a sizable market over the next three years.

Specific trends that were expected include the cost of tablets dropping – BII predicts that both Apple and Google will try to exploit the demand for lower-cost tablets that the Amazon Kindle Fire has revealed. They feel that Google will leverage their buyout of Motorola to help drop the cost of Android tablets, while they predict that Apple will follow the same pattern they have established with the iPhone, selling older models at a discounted price, while maintaining the price point of their newest model.

While E-books are expected to hold steady in sales, BII sees the price dropping to essentially free, as reduced component costs and competition from tablets will lead to E-Books being used as a loss-leader for companies that will make their revenue from selling print content to E-Book owners.

Finally, while consumers will make up a large percentage of tablet owners for the foreseeable future, enterprise and education markets are expected to help drive sales numbers, as custom apps and specialized UIs continue to allow new and more efficient places for tablet computing in our schools and industry.

For even more details on the future of tablets check out the source link!

source: BI via Android Authority



1. tward291

Posts: 559; Member since: Feb 14, 2012

that is a crazy number. but far as google leverage of moto to lower prices idk about that. unless they mean that google would produce it own tablets both high and low en at a lower price point. which would cause others like htc and sammy to lower there price point. the plan for apple is probably correct unless they make a budget tablet or 7" one

3. downphoenix

Posts: 3165; Member since: Jun 19, 2010

Ipad nano, calling it. Probably 5-6" touchscreen, probably in $300 price range with last gen specs.

2. biophone

Posts: 1994; Member since: Jun 15, 2011

I doubt it. They need to do more!

4. remixfa

Posts: 14605; Member since: Dec 19, 2008

i think toy tablets like ipads and mid/lower end androids will start feeling a lot of downpressure. Partially because of the continual onslaught of new tablets by android manufacturers, but also (and probably a bigger reason) is that new tablet OS's like Windows8 are actually bringing full PC (close enough) fuctionality to tablet form, while keeping the finger friendliness and smoothness that touch device addicts want. Soon you will have PC style tablets running the high end, pushing down the current expensive "toy" tablets like the ipad and Tab, and making the current cheap tablets like the fire even cheaper. If apple and android want to stay on the "high end" of things ,then they will need to have more functionality. iPads are going to need to get more OSX features and android is going to need more Chrome features, or there will be even less reasons than there are now to justify their inflated high price tags.

5. jcpwn2004

Posts: 314; Member since: Jan 18, 2012

agreed, 500 mil is a lot, especially at their current price/function ratio.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.