Tablet sales expected to hit 500 million per year by 2015
Specific trends that were expected include the cost of tablets dropping – BII predicts that both Apple and Google will try to exploit the demand for lower-cost tablets that the Amazon Kindle Fire has revealed. They feel that Google will leverage their buyout of Motorola to help drop the cost of Android tablets, while they predict that Apple will follow the same pattern they have established with the iPhone, selling older models at a discounted price, while maintaining the price point of their newest model.
While E-books are expected to hold steady in sales, BII sees the price dropping to essentially free, as reduced component costs and competition from tablets will lead to E-Books being used as a loss-leader for companies that will make their revenue from selling print content to E-Book owners.
Finally, while consumers will make up a large percentage of tablet owners for the foreseeable future, enterprise and education markets are expected to help drive sales numbers, as custom apps and specialized UIs continue to allow new and more efficient places for tablet computing in our schools and industry.
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source: BI via Android Authority