T-Mobile's Sievert: We're taking market share from Verizon and AT&T

T-Mobile's Sievert: We're taking market share from Verizon and AT&T
This morning, we passed along to you some impressive numbers from T-Mobile. The innovative carrier added 2.1 million net customers for the fourth quarter, 1.3 million of which were postpaid additions. For the year, 8.3 million net customers were added, with 4.9 million of them subscribing to a postpaid account. But the most interesting numbers were the porting ratios, which showed T-Mobile snatching away 2.1 customers from the competition, for each customer it lost in 2014.

CMO Mike Sievert, speaking at the Citi Internet, Media & Telecommunications Conference in Las Vegas today, said that other carriers are blaming the dislocation of their customers on "irrational pricing," and are waiting for things to return to normal. With T-Mobile in the picture, "There will be no more normal. This is the new normal," the executive said.

Sievert also talked about T-Mobile being known for innovation and differentiation in the wireless industry. Ironically, just this morning AT&T introduced its version of T-Mobile's Data Stash, which allows customers to rollover data not employed during the month, and use it anytime during the next rolling 12-month period. AT&T's version, called Rollover Data, allows customers to rollover unused data into the next month where it must be used or it will expire.

T-Mobile CTO Neville Ray also appeared on stage, and talked about T-Mobile's LTE service blanketing 300 million Americans by the end of this year. The carrier will also expand use of its 700MHz spectrum, which can cover longer distances and has superior indoor penetration. Ray also discussed the mobile operator's rollout of its "Wideband" 15 MHz x 15 MHz LTE service, which reduces congestion and allows for faster data speed in some areas. Currently, "Wideband" is used in 27 major markets and 121 metropolitan areas.

source: FierceWireless

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19 Comments

1. baldilocks

Posts: 1455; Member since: Dec 14, 2008

Sorry. I'd rather have AT&T. MUCH larger network footprint.

4. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

I have had AT&T, Verizon and t-mobile. AT&T was the worst! Dropped calls everywhere no data here no data there. Now t-mobile hasn't been perfect but it was definitely a step up, at least where I live. Verizon however has been perfect pretty much everywhere. Should be for what I pay for it.I mean if you're willing to pay for AT&Ts prices you might as well go for Verizon, Verizon is simply superior.

12. NexusKoolaid

Posts: 493; Member since: Oct 24, 2011

I'm an AT&T customer is SoCal. 2 to 3 years ago I used to get dropped calls, but I haven't that problem for quite a while. I don't know if it's more towers or the LTE rollout, but AT&T is rock solid for me.

19. dontneedtoknow

Posts: 158; Member since: Feb 17, 2014

I had AT&T before I switched to t-mobile and let me tell you, t-mobile coverage sucks! I went to new york from Virginia and stayed mostly on the interstate, and the coverage sucked. Last time I did that will AT&T, the network was amazing. It does have coverage in big parkways in a city of few hundred thousand. I live 40 minutes from DC.

2. bugsbunny00

Posts: 2260; Member since: Jun 07, 2013

tmobile is now widening its network in nationwide US, and climbing up fast. with more data stash...

3. baldilocks

Posts: 1455; Member since: Dec 14, 2008

...as long as you're near a major city or highway...

15. JayFiveAlive

Posts: 67; Member since: May 30, 2014

You may be a perfect candidate for Farmers Only dating! Just kidding, but they do need to expand more. They are getting better and better though!

5. joe1blue

Posts: 169; Member since: Jul 25, 2013

Everything new that T-Mobile has come up with AT&T has copied in some way or another.

6. Derekjeter

Posts: 1455; Member since: Oct 27, 2011

Yeah going from 20mil subscribers to 24mil is a huge leap...... Lol. Tmo will never catch up to Verizon or hurt them in any way.The dark empire is to big.

8. downphoenix

Posts: 3165; Member since: Jun 19, 2010

the count is more like 50mil, that's about half of what Verizon has right now.

9. Salazzi

Posts: 537; Member since: Feb 17, 2014

Actually it's around 54-55 million. It was 50 million after Q2, before T-Mo added an additional ~4 million.

7. pickachoo

Posts: 18; Member since: Jan 03, 2015

T-Mobile is android , while ios is att

10. RGreen

Posts: 82; Member since: Jul 06, 2012

Got to love it

11. iOSLMFAO

Posts: 290; Member since: Dec 15, 2014

More smoke and mirrors from T-Mobilol. Funny how they brag about how many customers they take from legit carriers, but don't talk about 1)how many actually stay and 2) how they really aren't making any money. Yeah, funny how nobody is talking about how much $$$ TMO is losing. They are f*cking up our industry and have created an unsustainable business model, pandering to the poor and misinformed.

14. Salazzi

Posts: 537; Member since: Feb 17, 2014

The only one misinformed is you. T-Mobile is earning money, not losing it.

16. corporateJP

Posts: 2458; Member since: Nov 28, 2009

You must work for Verizon, because you talk like one of their angry, greedy executives...

13. HTCOE

Posts: 650; Member since: Nov 20, 2011

if you invest in T-Mobile it's be sure to grow it's network range

17. cse.vicky unregistered

Aweful service tmobile, go little outside of town, and No service !!!!

18. Pattyface

Posts: 1658; Member since: Aug 20, 2014

I laughed at this subject honestly.. Tmobile talks more sh!t than almost any company I know. Tmobile how about you do the one thing that matters... Get you coverage to a respectable place. Currently you talk about everything other than what matters. Stop blowing smoke at customers and actually improve

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