T-Mobile takes a shot at Verizon in new ad promoting its 700MHz Extended Range LTE service

T-Mobile takes a shot at Verizon in new ad promoting its 700MHz Extended Range LTE service
This commercial for a wireless carrier features geese flying in unison, with a voice-over announcer talking about how this carrier has grown faster than any other mobile operator. With the geese in the ad, it has to be for Verizon, right? Wrong. "It's not who you think," says the announcer as the image of the geese quickly turns into a guitar player and a drummer with a pink background. "It's T-Mobile," exclaims the voice-over talent, using the same breathless voice that one would use to announce the arrival of a super hero.

The ad mentions the Extended Range LTE service that John Legere and company now have covering more than 170 markets. Using low frequency 700MHz spectrum, LTE Band 12 travels farther and penetrates buildings better. T-Mobile thinks so highly of this deployment that it has started a Lifetime Coverage Guarantee for those who purchase the Apple iPhone 6s or Apple iPhone 6s Plus. Return either phone within the first month of purchase for a full refund. After the first month, T-Mobile will unlock your new iPhone so that you can use it on another carrier. And you will receive a refund for one month of service.

To hammer home to consumers that the spotty T-Mobile wireless coverage is a thing of the past, a map of T-Mobile's LTE markets is displayed while the announcer asks, "Think you know our LTE coverage? Think again." The carrier's coverage map estimated for the end of this year is displayed. The commercial also points out how the 700MHz signal goes "twice as far and is four times better in buildings."

Will Verizon retaliate, or did T-Mobile cook its goose?



source: T-Mobile via FierceWireless

FEATURED VIDEO

19 Comments

1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

My coworkers with T-Mobile don't have signal at my job so I'll stick with AT&T and my five bars of signal nearly everywhere.

10. Metalspy8

Posts: 148; Member since: Feb 27, 2012

LMAO i can say the same about all my co workers that have ATT...they never have a strong signal.

11. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Don't get me wrong, T-Mobile was fast and great when I had it. Just needed a lot of work with both building penetration and coverage.

12. ECPirate37

Posts: 333; Member since: Jul 14, 2011

Where do you live? I live in NYC and T-mobile often penetrates buildings better than Verizon or At&T. I'm an actor so I sit in a lot of different holding locations, and numerous times I've had service, and others didn't. I was rather surprised by this because I always thought Verizon had the best. My girlfriend recently switched to T-Mobile from Verizon, and she said her service still picks up in her building, but it is a lot faster now.

2. Omarc07

Posts: 574; Member since: Nov 12, 2012

hmm maybe ill give em a try again ,to see if they finally improved here in los angeles.

3. PapaSmurf

Posts: 10457; Member since: May 14, 2012

You have AT&T, no?

18. Omarc07

Posts: 574; Member since: Nov 12, 2012

yes i have At&t works great inside buildings ,underground parkng lots, elevators ,sometimes even when my coworkers have problems getting a signal with verizon in those places att always comes tru ,here in los angeles it works great but tired of their stuff i pay alot for 1 phone.

4. StanleyG88

Posts: 240; Member since: Mar 15, 2012

Guess that means I only have to drive 2 miles down the road instead of 3 to get a T-Mobile signal. - Long time Verizon customer (strong IN my house)

5. Derekjeter

Posts: 1497; Member since: Oct 27, 2011

Oh T-mobile you make me laugh. That's just Verizon's map painted purple, don't make a fool of your self. Stick to attacking companies you can actually take on like Boost Mobile, Sprint, Cricket, among others.

6. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Cricket runs on AT&T so you can scratch that off the list lol.

7. Derekjeter

Posts: 1497; Member since: Oct 27, 2011

It does? Oh my bad, but you get my point.

8. promise7

Posts: 894; Member since: Jul 03, 2013

I just switched to T-Mobile from Verizon today. Haven't gotten a chance to try out their service yet, but so far I had to speak with 4 different T-Mobile customer representatives just to switch. Only one was helpful and knowledgeable whereas every Verizon customer representative I've ever dealt with were helpful and knew their stuff, except for one. I guess T-Mobile has to cut costs somewhere and I can see one of the areas they do. If their service is up to par than it won't bother me much.

9. StanleyG88

Posts: 240; Member since: Mar 15, 2012

Question is, are you going to be one of the geese who's bird cell phone keeps buffering. Grass is always greener. Hear Verizon will offer $200-400 to go back.

13. KickRocks

Posts: 277; Member since: Mar 22, 2011

T-Mo is the ish in the DC/MD/VA area. No dropped calls, stupid fast LTE and crystal clear calls. Can't speak for the whole country but they damn sure have taken care of this area.

14. joevsyou

Posts: 1091; Member since: Feb 28, 2015

TM is pretty good in my town. I love it, only wish services was better out out city ranges. I love going out to big parks

15. Planterz

Posts: 2120; Member since: Apr 30, 2012

I love T-Mobile, but band 12 ain't happening in my area, There's a conflict with UHF in Phoenix, and the radius clips the out edge of Tucson (suburbs, such as they are), so unless this conflict is resolved, I'll have to stick with my amazing reception at home (equipment atop my apartment building) and horrible reception at work (in a neighborhood that voted against "ugly" cell phone towers),

16. joevsyou

Posts: 1091; Member since: Feb 28, 2015

lol idiots! that shouldn't even be something up for a vote,

17. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

There's a big hole in their coverage map for Band 12 in central NM, which pisses me off daily. I would switch in a minute if the FCC would force the company squatting on that block of 700 MHz to either utilize it or lease/sell it to T-Mo.

19. Larry_ThaGr81

Posts: 592; Member since: May 26, 2011

After switching to T Mobile last month I noticed a major improvement in my signal strength both at home and at work.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.