T-Mobile doing fabulous at the expense of subscriber loser AT&T, tip analysts

T-Mobile doing fabulous at the expense of subscriber loser AT&T, tip analysts
AT&T radically overhauled its business model just in the span of the last two weeks, doing away with two-year contracts for user subscriptions, and reinstating the unlimited data plans. Granted, those plans are meant to push subscribers of its recent Direct TV acquisition into the loving arms of its wireless division, but still that's a whole lot of movers and shakers going on at AT&T at the moment.

If you are wondering what prompted the carrier to leave the Dark Side and join the bright new dawn of contract-free wireless, look no further than diminishing customer base and high churn levels. Wells Fargo analysts issued their forecasts how the major US carriers may have fared during the holiday season quarter, and AT&T is the only one with a net subscriber loss there. Both Verizon and Spint are expected to post stable growth numbers, while T-Mobile is simply doing fabulous, according to the investment bank's report: "These [1.29 million]customer additions and churn numbers continue to be impressive, in our view, with TMUS capturing the overwhelming majority of postpaid handset growth."

There you have it - AT&T was forced to react, and it did so in force, though other analysts are warning that its moves may have been a little too late, and they expect AT&T to keep losing subscribers in the next quarters. In the meantime, you can enjoy its new, cheaper monthly plans with one of the value-for-money unlocked handsets that we have rounded up for you.



1. MrElectrifyer

Posts: 3960; Member since: Oct 21, 2014

Great, now if only we had a T-Mobile here in Canada, that will for sure put an end to the big 3, all of which are like greed-twins to AT&T...

6. Techist

Posts: 311; Member since: Jan 27, 2015

Can't speak for the Canada situation, but it has been a huge relief getting free of the clutches of the greedy carriers who were nickel-and-diming us for every conceivable and even inconceivable reason. T-Mobile has been a real breath of fresh air. I am very glad they decided to break ways with the carrier hegemony and focus on giving value to their customers instead of ripping us off like the other carriers have been doing.

14. Xelief

Posts: 62; Member since: Aug 17, 2015

And it's all thanks to the merger with AT&T being shut down. Could not have possibly been a better move on the part of the government there... Not too often I get to say that.

11. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

Well....if you get the TMO North American Plan, just gotta find someone with a us address or something, they treat CA, USA, Mexico as all one calling zone, no additional fees. So you could use it in CA, using their roaming partners etc...

15. Xelief

Posts: 62; Member since: Aug 17, 2015

It is T-Mobile policy that customers who are extreme roamers can and will get their service terminated if the behavior continues. It obviously isn't something that it too difficult for them to monitor and something they will not hesitate to do at all to extreme abusers. My source is that I work in a T-Mobile call center and you can also find stories online from disgruntled customers about being put on the extreme roamer list.

2. sissy246

Posts: 7065; Member since: Mar 04, 2015

If you live in the bigger city's and don't travel a lot Tmobile is great. But there service socks in small towns and in a lot of other areas between point A and B where AT&T and Verizon work great.

5. Techist

Posts: 311; Member since: Jan 27, 2015

Your comment would have been valid a few years ago, but things have changed. I live and work in a smaller city (I even take issue with it being called a city), and I travel a lot, and on both points my T-Mobile service has been great. Last October I even traveled to a part of the US where there is supposed to be no cellular service from any of the carriers (Washington Island, Door County, WI), and I was very surprised when my phone started buzzing with incoming notifications as soon as I got on the ferry for the return trip, before we had even left the island. The ferry captain told me I must have AT&T. I told him, "No, I have T-Mobile."

8. ECPirate37

Posts: 319; Member since: Jul 14, 2011

I agree. I've only been with T-Mobile for 2 years, and I've noticed in that span the service gets better and better. I live in NYC now, and get better building penetration with them than others on Verizon and At&t. It's almost funny because they are shocked I'm with T-mo. As far as traveling, I've gotten service everywhere I've traveled, and my home town is 3500 people about 30 minutes from the closest city, and I still get 4g LTE. I'm a very happy customer. And I can vouch for the service in other countries as well. I've been to England, Scotland, Denmark, Finland, and Estonia without a hiccup in service. I'm going to Beijing in 2 months, and I'm expecting great service there too.

7. donfem

Posts: 708; Member since: Mar 30, 2011

Then stick with AT&T without complaining about cost.

12. Sdotreznikk

Posts: 9; Member since: Oct 28, 2014

if you have direct or uverse, their new unlimited costs the same as tmo's completley unlimited, and you get 1 gb more of data before they start throttling, so the price isn't as much of an issue with one or two factors, otherwise tmobile is a fantastic deal

3. Augustine

Posts: 1043; Member since: Sep 28, 2013

Methinks that, since ATT adds a lot of customers through partnerships with carmakers, it's also bound to have a high churn rate. I don't know the details, but I suspect that new car buyers get free ATT data for a while and most do not sign up after the promotional free period is over.

4. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

Regardless, AT&T, VERIZON, COMCAST, they all need to adjust their prices.. People have to cut cost from their budgets, due to lower wages and job displacement. Just today Walmart announced it was closing 269 stores, is all a cycle.......adios

10. tedkord

Posts: 17302; Member since: Jun 17, 2009

I really wish they were hurting arrogant, scummy Verizon. They need an attitude adjustment.

13. Sdotreznikk

Posts: 9; Member since: Oct 28, 2014

im with you, i love my service, but i hate my cost

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