OnePlus phones account for less than 1.5% of sales at T-Mobile

OnePlus phones account for less than 1.5% of sales at T-Mobile
OnePlus recently said the OnePlus 7T would coexist alongside the OnePlus 7 Pro in the US. However, T-Mobile recently removed the latter from its website without any prior warning and now a new report reveals why.

According to Wave7 Research (via PCMag), OnePlus has revised its US strategy and ultimately decided it “wants to focus on a single model, which will be the upcoming OnePlus 7T.” This development likely means it’s the end of the road for last year’s OnePlus 6T and also suggests the OnePlus 7 Pro could soon cease to be available via the company’s official website.

T-Mobile, as mentioned above, has already halted sales of the flagship via its online store and now only carries it at a limited number of physical locations. This is “due to low inventory,” which is something that could arguably be fixed by ordering more units, but it seems as though the move might not be worth it for the carrier.

The data provided by Wave7 Research suggests OnePlus currently accounts for just 1.3% of all T-Mobile device sales. This figure is down from a peak of 5% when the OnePlus 6T launched twelve months ago, therefore suggesting the OnePlus 7 Pro was never as popular among consumers. Moreover, OnePlus was seemingly unable to maintain its share of sales despite offering the OnePlus 6T and OnePlus 7 Pro side-by-side. 

To put things into perspective, Apple and Samsung combined account for around 90% of smartphone sales at all carriers. LG, on the other hand, averages about 6% across carriers while Google’s Pixel phones have recently declined to a 5% share at Verizon in the lead up to the Pixel 4’s debut.

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16 Comments

1. DBozz

Posts: 70; Member since: Sep 19, 2019

Almost 2 out of every 100 T-mobile users uses oneplus. Thats pretty good for a new comer in US. I bet the number will only grow in coming years as long as oneplus keeps their moderate pricing. Samsung should watch out for this muscle boy!

2. joshuaswingle

Posts: 641; Member since: Apr 03, 2018

It's closer to 1 out of every 100 and that's not every T-Mobile user. That's out of every T-Mobile user that purchases a phone. But yes, still pretty good for a newcomer with very little brand recognition prior to launch.

3. OneLove123

Posts: 1195; Member since: Aug 28, 2018

Actually, it's closer to 2 since it's 1.5 and above 1.:)

4. Silva5 unregistered

No. It’s actually 1.3%, as stated in the article. 1.3 is much closer to 1 than 2, so Joshua is correct.

6. OneLove123

Posts: 1195; Member since: Aug 28, 2018

I was going by the title 1.5%

8. shm224

Posts: 295; Member since: Mar 19, 2015

it says "less than" 1.5%

5. lyndon420

Posts: 6835; Member since: Jul 11, 2012

Maybe some advertising (TV spots) would help those sales numbers?

7. saif2711

Posts: 100; Member since: Feb 22, 2016

That means the average IQ of US population is below 6T.

9. stferrari

Posts: 61; Member since: Dec 15, 2014

Just shows how low your IQ is.

10. raky_b

Posts: 415; Member since: Jul 02, 2014

Now, I could write my subjectively view about it, and say that 7Pro is too big, too expensive and doesn't have good enough cameras, plus that there is no brand recognition....but it's not that. In reality, there is no place for others at US market, Apple's and Samsung flagships are the only two that has numbers worth of talking... Others do sell some numbers, but without carrier support in free sales. When company have one phone to offer, it could sell million or two of it...like Google does, and as Oneplus should be capable...but to make really successful business in US, there is no chance for anyone, not just One plus. It's just too closed...and Huawei is one more example of that (was not successful even before Trump's war against China)

11. OneLove123

Posts: 1195; Member since: Aug 28, 2018

I was at a Sprint store today and 99% of the people there were looking at the iPhone. One person saw the 7pro and was so excited to see the pop up camera. He told his friends but they didn't really care about it. All they want is the iPhone.

13. midan

Posts: 3019; Member since: Oct 09, 2017

Those new iPhones are flying off the shelves.

12. KingSam

Posts: 1480; Member since: Mar 13, 2016

Eh. OnePlus is trying to break into the high end but their appeal is to geeks and budget shoppers. The 7pro was a flop and theyre trying to correct that with the 7.

14. threeline

Posts: 318; Member since: Sep 11, 2011

People are crazy. Oneplus phones are excellent and the price is a no brainer. I would never use a phone with a heavy overlay on it again. I can't stand all that extra crap on like Samsung adds.

15. Eclectech

Posts: 355; Member since: May 01, 2013

That's a shame. The OnePlus 7 Pro is a really great phone. I will continue to happily use mine.

16. Yeahthatsright

Posts: 1; Member since: Oct 03, 2019

I bought my OnePlus7 pro in July... And I absolutely love this phone. I'll agree that they need way more advertising. This phone isn't a flop,I'll buy another one before I buy an Apple or Samsung. Some people today are sheep and will do what others do.

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