Swatch may be turning to fitness gadgets in fear of losing sales to smart-watches

According to insiders, Swiss watch-making royalty Swatch is starting to feel the heat from smart wearable devices and is working on adding fitness functionality to its Touch line of digital watches (pictured) in an attempt to defend its market presence. The exact functionality is not detailed, as the company only mentioned "usual features". Off the top of our heads, this suggests things like heart rate reading, pedometer, food and sleep monitoring, and perhaps some proprietary sports apps to differentiate.

Swatch might be known for its iconic luxury watches, but almost one third of its revenue is sourced from affordable, plastic-built models in the low and mid-range sector. Smart-watches tend to sell in the same $150-$300, and have the virtue of being a relatively new type of product that will generate even more consumer interest once they start to look fashionable and mature in key aspects such as display legibility and battery life.