Swatch may be turning to fitness gadgets in fear of losing sales to smart-watches

Swatch may be turning to fitness gadgets in fear of losing sales to smart-watches
According to insiders, Swiss watch-making royalty Swatch is starting to feel the heat from smart wearable devices and is working on adding fitness functionality to its Touch line of digital watches (pictured) in an attempt to defend its market presence. The exact functionality is not detailed, as the company only mentioned "usual features". Off the top of our heads, this suggests things like heart rate reading, pedometer, food and sleep monitoring, and perhaps some proprietary sports apps to differentiate.

Swatch might be known for its iconic luxury watches, but almost one third of its revenue is sourced from affordable, plastic-built models in the low and mid-range sector. Smart-watches tend to sell in the same $150-$300, and have the virtue of being a relatively new type of product that will generate even more consumer interest once they start to look fashionable and mature in key aspects such as display legibility and battery life. 

The Swatch Touch is not exactly the Swiss iWatch killer

The Swatch Touch is not exactly the Swiss iWatch killer

Analysts estimate that in the next two years, smart-watches could steal up to 10% from Swatch's affordable line-up, and up to 5% from its mid-range offerings in terms of sales. Additionally, analysts envision a strong success for Apple's upcoming iWatch. According to Aviate Global's Gary Paulin, its launch is the biggest challenge Swatch will face as smart wearables flood the market.

source: WSJ

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4 Comments

1. boosook

Posts: 1442; Member since: Nov 19, 2012

A Swatch smartwatch, with Android Wear and where you could select your favourite clock face choosing between faces based on the real Swatch clocks from the 80's to today would sell like a hot cake, and if I were a manager at Swatch I would have started production the day after Android Wear's release. Instead, I bet they'll make something useless, with a proprietary interface, hard to use and limited, trying to differentiate from Android Wear in a moment where they should do exactly the opposite: embrace it. They already have the items to differentiate: the brand and the clocks they have produced in the last 30 years.

2. NateAdam8

Posts: 420; Member since: Feb 17, 2012

If it was compatible with Android, iPhone, WP8/8.1, Blackberry that would be great... Cause not everyone apart of the Colt of Android and iPhone.

3. D.Lamore

Posts: 198; Member since: Aug 15, 2014

They should jump into android ecosystem full time.

4. chuongster

Posts: 33; Member since: May 13, 2012

yea, they are too far behind from the smart watch. Check out the pebble.

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