Survey says...Verizon has wrested 12% of the Apple iPhone 4 market from AT&T

Survey says...Verizon has wrested 12% of the Apple iPhone 4 market from AT&T
Remember the old days before Verizon actually launched its version of the Apple iPhone? Back then, analysts would make dire forecasts predicting that AT&T would never be able to survive the large number of estimated customers that would make the switch to Big Red with its more reliable cellular network.

With more than a month gone by since Verizon started selling Apple's touchscreen handset, some information is leaking in. According to a survey done by mobile ad network Chitika, Verizon has a 12% share of the U.S. market for the Apple iPhone 4. The survey is based on iPhone web usage and a method to determine which version of the handset is in use at a particular site.

Neither carrier has released official numbers, but in regards to the estimated 87% U.S. iPhone market share that remains with AT&T, executive Ralph de la Vega said that the figure was "within our expectations". As for Verizon's viewpoint, spokesman Dan Mead blamed the relatively light retail sales action for the handset on the carrier's record setting pre-order sales turnout, which seems to have damped some current demand for the Verizon version of the phone.

source: Chikita via electronista

Related phones

iPhone 4 Verizon
  • Display 3.5" 640 x 960 pixels
  • Camera 5 MP / 0.3 MP VGA front
  • Processor Apple A4, Single core, 1000 MHz
  • Storage 32 GB
  • Battery 1420 mAh(7.00h talk time)



1. Yep unregistered

As much as they want to blow this out of proportion, the true test to see who takes the reigns as the Carrier with the most iphone subscribers will be when the newest device comes out. If a current ATT customer left ATT to go to a carrier with the exact same device that would seem pretty ludacris. Why pay a early termination fee then pay for bascially the same device you already own. There wont be a real battle until the next iPhone comes out and both carriers have it.

7. bmw3wags

Posts: 15; Member since: Mar 15, 2009

Exactly we wont really know how many people leave at&t till the launch of the iPhone 5. Thats what I believe at least.

2. snowgator

Posts: 3621; Member since: Jan 19, 2011

May even take two years. Some of the customers on AT&T just signed up last year and may be willing to wait until 2012 instead of pay the ETF to go to Verizon. I was guessing most iPhone customers would come from existing Verizon customers, not AT&T. But to be honost, 12% was a little higher of a number then I thought would leave for a year old phone. Will be interesting.

4. Vanny unregistered

12% does not represent the amount of people that left ATT for Verizon.. it represent the total iPhone customer on Verizon regarless of where they came from..

5. JeffdaBeat unregistered

Right. I mean, for all those folks who signed up for the iPhone 4, right now they still have a $200+ ETF. If AT&T is to see an erosion, it will be over the next two years. Sprint was the same way...

3. Vanny unregistered

By the time the next iPhone comes out, there will be a lot lower demand for the iPhone. Due to a lot more available competition that is proven getting better and better with time.. Heck, Android is already No1 in the USA over Blackberry.. Regardless of how Android got there, they are No1 now for a reason. And on top of that, WP7 starting to pick up more steam.. So i guess we will see how this year is going to turn out...

6. Phone Arena Reader unregistered

As soon as Verizon iPhone: 1. Has LTE. 2. Can do data and voice at the same time. I am switching. I have been on too many phone calls with Verizon customers where I have said: Me: "Send me that picture" Them: "Okay sent it - did you get it yet?" Me: "Nope" Them: "Now?" Me: "Still no. Are you on Verizon?" Them: "Yes" Me: "Okay, we will need to hang up. Me: Got it.

13. swissarmy unregistered

I have been on too many phone calls with AT&T customers where I have said: Me: "What's up?" AT&T Customer: "Not much." Me: "Want to meet for dinner?" AT&T Customer: _________..... Me:" Helloooooo, are you still on the phone?" AT&T Customer: ________...... Me: "You must be on AT&T, I will wait for you to call back since your call dropped."

15. haha unregistered


32. brikz4real

Posts: 173; Member since: Dec 24, 2008

Phone Arena Reader I hope you realize that you can send a Verizon customer a picture / video / text while they are talking on the phone. They just can't do voice and WEB at the same time. FYI.

8. remixfa

Posts: 14605; Member since: Dec 19, 2008

what business are you in that you have to constantly send pictures while your talking? lol. bow chika wow wow! 12% is a pretty substantial number.. especially for only a month. i doubt half of that is from ATT because of the aformentioned ETF issue. It's going to be a slow bleed for ATT as they start losing conciderable customers.. especially with their new data tier pricing which is rediculous and their lose of iExclusivity.

17. SpellCheck101 unregistered

aforementioned* considerable* Your welcome!

23. SpellCheck201 unregistered

you're* welcome

26. SpellCheck101 unregistered


28. remixfa

Posts: 14605; Member since: Dec 19, 2008

douche :)

9. Phone Arena Reader unregistered

It was just an example of course to illustrate my point. I need simultaneous data and voice. When Verizon gets that ... I am switching.

10. Dub unregistered

I am very interested to see the official numbers but, the ETF does not deter an unhappy customer from moving from one carrier to another. ATT IPhones are in very high demand globally so hey can easily be sold on Ebay for enough money to pay for the ETF.

11. somethingnew unregistered

OK, I'm sick and tired of the inability of the VW network being not able to talk and send/receive data at the same time. Whoop de do!! Who cares. What is that important in this world for ATT's only claim to fame for a phone is the ability to talk and send pictures at the same time. Are you in such a hurry that it has to happen that second? I've never had talk/data feature to use, therefore, never had it, don't miss it. What were you fools doing 10 years ago. We all had plans with 60 minutes and cost $100.00 with a battery life of 45 minutes on a good day. So let that talk and send data crap go. Both freakin phones are the same and the one on VW just happens to be on the best network. I'm on Sprint with EVO, so I don't own loyalty to anyone, but you people out there need to get a life and wake up in the world and see what's really happening. Look at Japan, you think you can talk/send data over there now. Thank You.

12. Vanny unregistered

By the time I came back from Japan 11 months ago, ALL GSM Networks were able to talk and send data.. But the CDMA networks were the most reliable..

24. Phone Arena Reader unregistered

I use a conferencing application on the iPhone. When remote using the i4, in conference calls, it allows me to see documents, desktop, and applications that people are sharing during the call. Data and voice is a must for me. Don't get me wrong. I LOVE Verizon and would sooner have Verizon over AT&T due to coverage and reliability of the network. For my profession though, Verizon does not cut it.

25. taco50

Posts: 5506; Member since: Oct 08, 2009

Here's one example of why it's useful. If you have a navigation app you can take a call and the navigation still works. If you don't you can't take calls while navigating. It's very useful to have voice and data at the same time. Not a deal breaker for a lot, but very useful.

33. marshefen

Posts: 24; Member since: Jan 27, 2011

Sorry, that's not a very good example. If you have already started navigation and received a call, it will continue to navigate on VZW as well. I was actually on a call with my mom recently and we were going to the same place and needed directions. I had the call on speaker and my mom was able to hear the directions also.

35. taco50

Posts: 5506; Member since: Oct 08, 2009

it depends what kind of app you have, if it needs to access the network it won't work.

31. pickles

Posts: 14; Member since: Jan 18, 2011

14. jbash

Posts: 345; Member since: Feb 07, 2011

Can we say Sprint #2 carrier by 2013? Wishful thinking I know. Anyone want a Kyocera Echo? LMAO

16. luis_lopez_351

Posts: 951; Member since: Nov 18, 2010

That is because Android is ruling on Verizon. let the hate begin >:)

18. networkdood

Posts: 6330; Member since: Mar 31, 2010

These figures do not really tell much of the story - Verizon iphone customers are made up of Verizon customers who upgraded to the iphone and of customers who left AT&T for the Verizon iphone. We should find out in April just how bad, supposedly, AT&T did. Subjects/news articles about iphones and about how bad, supposedly, AT&T's network is, are just way overhyped.

19. BaiGanyo

Posts: 308; Member since: Feb 07, 2011

I've been on the edge of my seat for weeks waiting to know the percent of iphones on vzw compared to att lol. It'll be an especially useful measurement in the coming years since it has nothing to do with how few are actually selling... Typical of apple, nothing but deflection. Failing again.

21. networkdood

Posts: 6330; Member since: Mar 31, 2010

Good point - I could care less about iphone - maybe its media-hyped marketing machine is probably the best in the world - perhaps OBAMA could use it when selling his ideas to the American people. A lol of iphone users with AT&T that I know have switched to ANDROID with AT&T.

29. remixfa

Posts: 14605; Member since: Dec 19, 2008

well, he did just have a closed door meeting with steve jobs. maybe he wanted to hire the advertising department? lol. of course, having ideas that are actually good for the country in the long haul, dont need a lot of "selling".

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.