Survey claims WhatsApp passed Facebook for mobile messaging

Survey claims WhatsApp passed Facebook for mobile messaging
The mobile messaging world is a very competitive market right now. There are the proprietary options like iMessage, as well as the cross-platform options like Facebook, WhatsApp, Hangouts, BlackBerry Messenger, Snapchat, Skype, Line, WeChat, and a ton of others. Everyone wants to be the king, but of course there can only be one. A new survey is claiming that WhatsApp may be the new market leader.

The survey is in no way a definitive set of data. First off, On Device surveyed just 3,759 Android and iOS smartphone owners across US, Brazil, South Africa, Indonesia, and China, meaning no Windows Phone users, and certainly missing quite a lot of regions including the entire European continent. Additionally, the question that was used to determine which app was in the lead was, "Which social messaging app do you use at least once a week?" This obviously doesn't take into account frequency of use or number of messages processed. 

44% of respondents said they used WhatsApp at least once per week compared to 35% who used Facebook and 28% who used WeChat, which has a very big user base in China. BlackBerry Messenger gathered 17% of users built mostly on larger usage in Indonesia and South Africa. Social messaging is by far the dominant way of communication these days with 63% respondents who used social messaging service saying they used it least 10 times a day. 

FEATURED VIDEO

17 Comments

1. madmikepr

Posts: 138; Member since: Aug 09, 2011

i knew this was coming whatsapp is a great service better than the company mms

2. Sauce unregistered

Good for them! I love seeing smaller companies pass larger mainstream big wigs.

3. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Voxer has my vote.. WP..

4. vishu9

Posts: 252; Member since: Mar 03, 2011

Why did they even need this survey? I thought it was already the leader

5. LiyanaBG

Posts: 381; Member since: Nov 07, 2013

i love whatsapp google should buy it. its better than facebook messenger and viber and kik

7. TechKnowledge

Posts: 55; Member since: May 05, 2013

Microsoft should buy it. That way the app will still exist across all platforms.

8. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

Agree.. Microsoft puts it's software everywhere.. It's good business for them, and good for the consumer.

9. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Sure, they do...if we ignore MS past 15 years of history, sure they put their software everywhere!

11. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

I don't dwell on the past.. You can, but that's not me.. I'm just concerned about what MS does now, and I like it.. WTF do I care about what MS did back in 1997❔ I'm enjoying my Windows Phone device, my W8 machine, and Xbox one.. For me these modern MS services, and products are excellent.. That's all that matters to me.

13. TechKnowledge

Posts: 55; Member since: May 05, 2013

Agreed... If we dwell on the past we'll never move forward. The "Evil Microsoft" rant seems to be perpetually regurgitated by mindless members of anti-Microsoft websites. In this day and age, Microsoft can do no good. Most of the negativity is predetermined. However, my Lumia 928, Surface RT, and soon to be Xbox one continuously proves the naysayers wrong (In my case at least). The bottom line is I enjoy WP8 in its current standing, and with WP8.1's arrival, the pleasure will be that much more sublime.

14. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Oh really? You really thing MS has changed? Only a fool would think that - if anything MS has become worse. 1. Hiring a professional political mudslinger to throw crap on your direct competitor. 2. Suing by proxy Google via the rockstar consortium. 3. Patent trolling Android OEMs Sorry buddy, MS hasn't changed one bit. The only reason for them to show any sign of "openness" is because they have no choice. Without ios and android kicking their butt, windows mobile would still be around with a pocket version of IE4.

16. marbovo

Posts: 658; Member since: May 16, 2013

It has changed. MS is no more dominant, thats why they have to put their software in another OS. Now imagine if MS was nº 1 OS on mobile... Fortunatly that will never happen

17. sprockkets

Posts: 1612; Member since: Jan 16, 2012

Of course they are not and actually, never have been a dominant mobile player. But you'd agree with this - that if they were, they'd go right back to their old ways. Because besides trying to make a decent os worth using, they are using all their other options to slow android down.

6. Lyngdoh

Posts: 319; Member since: Sep 06, 2012

I've seen this report before.... Months ago.

10. apurvdate

Posts: 3; Member since: Oct 18, 2013

they ignored India in the report! almost all android users in urban areas shifted to whatsapp after govt rule limiting daily SMSs.. and all iphone & windows phone users too... even old symbian and asha phone users are on whatsapp..

12. eisenbricher

Posts: 973; Member since: Aug 09, 2012

Exactly.. India might be the strongest fort of WhatsApp

15. marbovo

Posts: 658; Member since: May 16, 2013

WhatsApp is like a default message app here in Brazil

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.