Survey Monkey: Pokemon Go has peaked in the U.S.

Survey Monkey: Pokemon Go has peaked in the U.S.
You knew it couldn't last forever. After a record setting first week in the App Store, and a strong first two weeks on iOS and Android, Pokemon Go is on the wane. At least that is the word from Survey Monkey. The online survey platform says that interest in the AR game is declining in the states. That seems to contradict the anecdotal evidence. With players still roaming the streets like bands of zombies, Pokemon Go seems to be as popular as it was two weeks ago.

The data from Survey Monkey shows that July 7th, the day the game was launched in the U.S. for iOS and Android, was the date with the largest number of Pokemon Go downloads in the states. That is extremely unusual in the mobile game world. History has shown that other games that became red hot like Draw Something and Candy Crush Saga, had started slowly. Peak downloads for both games turned out to be months after they were launched. With Pokemon Go, the download total was nearly 6 million on July 7th. By July 20th, the figure had dropped to 1.5 million downloads for that date.

The peak usage for Pokemon Go came on July 14th, when just over 25 million users tried to "Catch 'em all." But the number of Daily Active Users has been slipping, falling to 22-22.5 million users on July 20th. Also indicating weakening demand for Pokemon Go is a drop in the number of searches for the title.

With the unprecedented launch that Pokemon Go has had, it wouldn't be surprising to see the fervor cool off a bit. How much lower will the DAU figure drop until it reaches a sustainable level  in the U.S.? That is the major question that should be on Niantic's mind.


source: SurveyMonkey via PCMag.com

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10 Comments

1. Unordinary unregistered

If clash of clans lasted this long then Niantic and the Pokemon Company will definitely be in it for the long run, and fan base wont be going anywhere... unless you expect them all to go out of their way and buy gameboy advance and 3DS lol. This is what everyone wanted for the longest time: mobile Pokemon, Mario, Zelda, Bomberman, etc etc etc.

2. TerryTerius unregistered

This is pretty much how any super popular *mobile* game plays out. I highly doubt they are worried to be honest. Eh, kinda. I think people are still waiting for a full-fledged version of a Pokémon game.

3. ibend

Posts: 6747; Member since: Sep 30, 2014

not really, CoC is addicting because you need to constantly raise your base (upgrade as soon as possible) and its clan wars need some team works (dunno much because I'm not playing it, only seeing my little bro play it :-/) while in pokemonGO, there isnt really much thing to do (for now), people only play it because their friends also playing.. I guess it will loss 70% of its current active players in less than 2 months.. unless they release 2nd gen pokemon, tag-team battle feature, shiny pokemon event, boss battle event, or some other interesting update soon I have 3DS, and the only game I play is pokemon, still waiting pokemon Gen-VII on november

4. timukh

Posts: 295; Member since: Feb 04, 2013

This was obvious as the game seriously lacks some basic features. Hunting for Pokemon is fun but after a certain time, it becomes boring because you don't find any more rare pokemon near you. And then you can battle only at the gym which is not always possible if someone has already placed a high CP pokemon there. There's no way to battle or train your pokemon with your friend. Let's see if they can come up with an update soon that will add some new features to the game to make users stick to it.

5. Omarc07

Posts: 574; Member since: Nov 12, 2012

i dnt care about pokemon Go any more .. Me and my 3DS are waiting for Sun and moon!!!

6. TerryTerius unregistered

Pokémon is literally the only reason I would buy a 3DS... and I am pretty tempted. Jealousy on 1000. Hope you enjoy it when it drops my friend.

9. Omarc07

Posts: 574; Member since: Nov 12, 2012

i went to go buy a 3ds just for that! haha

7. Planterz

Posts: 2120; Member since: Apr 30, 2012

This is no surprise - a huge chunk of the hype was because of the hype, which made so many people wonder what the hype was about. Where I work shares a parking lot with a Pokemon gym, so there's always people around. But not nearly as many as a week or 2 ago. At least this game has my brother out an about and getting exercise/PT (he broke his leg in 3 places in March).

8. legiloca

Posts: 1676; Member since: Nov 11, 2014

I can say a lot of folks were turned off by the rather constant server failures when it was released, now I never get to see any more failures.

10. ProblemSolver15

Posts: 372; Member since: Jun 14, 2010

It's definitely peaked. A complete Pokémon game on mobile is what they should have come out with years ago. I'm sick of using emulators.

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