Survey: Demand in the industry is strong, but the pace of expansion has begun to slow down

Survey: Demand in the industry is strong, but the pace of expansion has begun to slow down
Wireless is one of the few industries that actually grow these days, but it looks like the pace at which it spreads has started to slow down. Research firm PwC has made a thorough survey of the US market, using data from all major carriers. One of the most interesting findings of the survey is that while wireless network traffic has grown by the staggering 138% in the period of June 30, 2010 to June 30, 2011, it has grown by "just" 76% from June 30, 2011, to June 30, 2012.

However, according to PwC, it's too early to conclude that the industry is reaching its pinnacle:

Yep, at least carriers won't be so pressed for bandwidth, though we aren't sure if they would like that.

Other than that, the survey finds that smartphones continue to penetrate the market, and have accounted for 60% of sales to postpaid customers in 2011, as opposed to 41% in 2010. In order to make up for the slower growth, however, carriers tend to turn to new growth areas such as multi-device data
connection plans and machine-to-machine (M2M) subscriptions. To find the full survey, simply jump through the source link below!

source: PwC (.pdf) via FierceWireless



1. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

I knew this would happen. People thought i was crazy when I said a couple of months ago that the wireless industry has started to plateau. Most of the new innovative products behind cellphones have already been made like processor, screen size, and "tablet" capability. I'm not saying that we've hit the ceiling, but people arent as excited about new cellphones like they used to.

2. chocolaking

Posts: 495; Member since: May 22, 2012

I agree with you. It's not just a faster core , better screen smartphone battles anymore.

3. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

Right!! I love what technology has done to the global community, but we live in a world where we are driving forward not staying in neutral. i hope im wrong, but i dont know if theres anything else we can do to innovate the cellphone industry again

4. thedeltaway

Posts: 2; Member since: Feb 18, 2013

what about holograms

5. Jeradiah3

Posts: 1149; Member since: Feb 11, 2010

thats a good idea, but to do that, they need to have a strong battery for that

6. Even4steven

Posts: 45; Member since: Aug 03, 2012

Perhaps market penetration is reaching a saturation point, however tech wise I think there is plenty of exciting things to come. Google glasses, watches and other wearable technology. Flexible displays, unlimited fast internet everywhere and who knows what some 15 year old pimple faced kid is dreaming of...

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