Survery says: 19% of U.S. consumers are thinking about buying a Windows Phone in the next three months

Survery says: 19% of U.S. consumers are thinking about buying a Windows Phone in the next three months
On the eve of the introduction of BlackBerry 10, a new survey reveals information that might show the kind of battle that lies ahead for third place in the U.S. smartphone platform wars between Windows Phone and BlackBerry. A survey conducted by Prosper Insights and Analytics shows that 19% of the U.S. consumers surveyed said that they are thinking about buying a Windows Phone sometime in the next three months. While these numbers might change after tomorrow, 11% said that they are considering a BlackBerry model over the same time period. If RIM's unveiling of BlackBerry 10 turns out to be a home run for RIM, that 11% number is going to look awfully low.

What about the leaders? 53% of those asked say that they will go after an Android model through March 2013 while 35% are planning on buying an Apple iPhone. But the problem is even worse than those numbers suggest for Cupertino. As we noted before, the teens are moving away from iOS. 63% of Millennials looking to buy a phone over the next three months are leaning toward Android while 37% are thinking iOS. The Gen-X'ers, those born between 1965 and 1982, are favoring an Android purchase (59%) over the Apple iPhone (32%) in the first quarter.

Once we get into the older generations, the disparity between Android and iOS melts away. While both the Boomers (1946-1964) and Silents (pre-1946) show a tendency to be looking more at an Android purchase over the next three months, the difference between the two platforms is much smaller. This might be more a result of the popularity of iOS among older users. For many older users, Android might see daunting to them.

As far as BlackBerry is concerned, if tomorrow's event provides a spark and more U.S. buyers decide that they want a 'Berry over the next three months, which OS will lose the business that BlackBerry gains?

source: Forbes


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