Super Mario Run surpasses $60 million in revenue, 77% comes from iOS
Despite just a three-month head start, around 77% of Super Mario Run’s total revenues, or just over $46 million, come from Apple’s App Store. For comparison, the Google Play Store has produced just under $14 million, which works out to 23%. Despite the relatively low amount of revenue generated through Android devices, however, the platform’s share has gradually increased over the course of time, with Google Play Store sales accounting for 35% of all sales during the first three months of 2018, although details regarding the second quarter are yet to be revealed.
Ultimately, it’s clear that iOS has proven to be a much more profitable platform for Nintendo and it wouldn’t be surprising to see future releases focus once again on Apple’s devices initially before a much wider rollout on Android. Despite the game’s popularity which has seen it achieve over 200 million downloads, though, as of October of last year, Nintendo claimed Super Mario Run had yet to achieve an acceptable profit level, with this largely attributed to the $9.99 one-time cost of the game.