Submitted Android Market apps reach 500 thousand, but denial rate is 37%

Submitted Android Market apps reach 500 thousand, but denial rate is 37%
According to research2guidance, Android Market has passed the 500 000 apps submitted milestone last month, trailing only the App Store with its 600 000 submission.

Google's Android Market, however, has a much higher percentage of apps removed over time, compared with iOS and Windows Marketplace, which has the lowest removal rating. This is due to the fact that Android Market developers are much more prone to submitting trials, demos and other fluff that is gumming up the process and requires extra efforts to clean up:

Other interesting tidbits from the report include that Android currently has over 320 000 active apps to choose from, while September alone saw the record-breaking 42 000 new applications. Android Market also holds the record of the fastest growing app store, and most submissions per developer - 4.38 on average.

37% of published apps have been removed from the Android Market.

The actual total number of applications published on the Android Market leapt to over 500,000 in September 2011. In the meantime, the Apple App Store stands at just over 600,000 successful submissions: just 20% more. But over 37% of the applications published were later removed from the Android Market for various reasons, whereas the Apple App Store has removed just 24% of published apps in comparison, as of the end of September.

Although Apple regularly cleans up its store from inappropriate or outdated content, its active application share still exceeds that of Android. It is likely that the more rigid application submission requirements prevent developers from publishing multiple trial or low quality applications whereas publishers in the Android Market place a lot of market testing, trials, demo and malware content. Over 78% of the apps removed from the Android Market were free, which could mean that publishers put more effort into the applications they place with the pay-per-download business model, thus ensuring that it is kept longer in store.

The share of deactivated apps in the WP7 Marketplace today stands at just 13%. However WP7 Marketplace is a comparably young store and many publishers are still exploring its potential. Fifteen months after its launch (comparable to the WP7 store now), the Android Market similarly had 86% of its apps active and a significant application store clean-up didn’t get started until the end of 2010.

Android developers are significantly more productive than Apple’s. The average publisher on Android has placed more than 6 applications in the Market since launch, compared to just over 4 apps on average that have been published by iOS developers.

Over the past few months, the Android Market has been maintaining an exponential growth, but is still lagging behind the app store market leader, Apple. In Q3 of 2011, the number of active mobile applications in the Android Market stood at 319,161 compared to 459,589 in Apple App store.



34. taco50

Posts: 5506; Member since: Oct 08, 2009

Wow that's pretty awful. Android needs to do something to clean this toilet bowl up.

36. Sniggly

Posts: 7305; Member since: Dec 05, 2009

You do realize that the 37 percent of apps being removed IS Google/Android cleaning up garbage? Also note that even the App Store has a 24 percent attrition rate. So much for being perfect.


Posts: 3131; Member since: Jan 12, 2010

lol Taco that is exactly what they are doing. The denial rate is deleting and disapproving of potientially harmful apps.

31. snowgator

Posts: 3630; Member since: Jan 19, 2011

As a WP supporter, I can actually say if you leave the spin out of it, this is what I would miss if I go to their platform. Having owned a Blackberry and now a Palm Pre, I have NEVER had a great App seletion to grab from. On WP, there are some financial sites I won't get, no Boxing apps, very few educational apps, no Pandora, no ESPN radio app, ect, ect, ect. Niether Android or Apple users will ever have to worry about lack of selection. Yes, WP is growing strongly, but is years from catching up in this department. Android users just have to verify that what they are downloading is what they want. Never have met an Android user who has crashed their phone due to malware yet. It is a HUGE benefit to the platform.

32. protozeloz

Posts: 5396; Member since: Sep 16, 2010

its more people checking apps is common that what people think, when an app updates and changes you have to install it manually and this helps even the dumbest user create awareness of why a game needs to use phone permissions, just a check on reviews and you will see people asking why permissions have changed and devs telling people why app A needs permission X and Y witch helps.

24. PotDragon

Posts: 214; Member since: Jul 22, 2011

BGR has slightly less credibility than reading the entrails of a chicken. The last time they were correct about ANYTHING was....when? They are apple fanboys who make stuff up. Do you quote the "news" from Rush Limbagh as well? You need to consider sources. Taking their numbers at face is the point? They admit to a 24% reduction in the ios app market. Poor user reviews, reduncency, newer better apps, built in software on new handsets, are all reasons an app gets removed. To have the more established market with less handset choices have 13% less apps removed is completly meaningless. If even true. The "author" of this "article" is a joke as a journalist . Amazing that he has no thesis, yet presents these "facts" from a source KNOWN to be unreliable as if there is some point.

27. remixfa

Posts: 14605; Member since: Dec 19, 2008

well, to quote an accuracy fact checking company, rush limbaugh is right 98% of the time.. so he is way more accurate than BGR.. lol.

30. snowgator

Posts: 3630; Member since: Jan 19, 2011

I read BGR now and then. They are a gossip column for techies. They throw out any rumor and just see what flies or sticks. They have been right a few times. Blind guy playing darts for a week will hit a bulls-eye if you point him in the right direction.

33. remixfa

Posts: 14605; Member since: Dec 19, 2008

lol.. i love that analogy :)

11. hawk62

Posts: 320; Member since: Nov 21, 2009

Yes they do make more than one. Plus y do they have to update the app? No problem with apple. It works! Or they flat out tell you which phone it works on. Plus with apple when you search you get what you are looking for. With android you get 100s of useless "porn" apps in your search.

13. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Once again, Hawk, you're full of s**t. Most apps start out being compatible with several devices. Then updates fix compatibility issues with other devices. There are only multiple versions of an app for MULTIPLE OPERATING SYSTEMS. Furthermore, when you search for an app or a functionality, you might get some relatively unrelated results, but there are not 100s of porn apps to sift through in a keyword search.

14. protozeloz

Posts: 5396; Member since: Sep 16, 2010

If you look for porn on the market.... no wonder.. ....

20. Cyd07

Posts: 83; Member since: Oct 03, 2011

Never seen a porn app in the market. I know there are, but when searching for regular apps (mail, browser, media player, whatsoever...) I've never seen it. Maybe if I go page 10...well, I find what I want page 1 or 2 each time... You know, you can go in the market and try searches, to see if you are right or if I am...(please don't search for "mail hot babe nude girl" to say when you search mail client you find porn, I won't consider this as a real proof...).

22. hawk62

Posts: 320; Member since: Nov 21, 2009

I dont have my sgt10.1 with me, so i cant prove you wrong until after work today. But i know what comes up when i search for apps.

25. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Or use the android market web site, its build there for a reason

2. hawk62

Posts: 320; Member since: Nov 21, 2009

Yup and the high avg per developer is probably because he has to make the same app many times over for the 100 different phones

4. Sniggly

Posts: 7305; Member since: Dec 05, 2009

If you ever stuck around long enough to get to know Android Market you'd know that wasn't the case. Devs don't make multiple clones of the same app for different devices. They just expand compatibility to different devices.


Posts: 3131; Member since: Jan 12, 2010

Hawk if you are going to talk, try knowing what you are talking about. There isn't 500 different versions of Netflix for example. There's one" they just updated it to make it capable with more devices. But I shouldn't expect any less of an ignorant comment from you.

10. protozeloz

Posts: 5396; Member since: Sep 16, 2010

Duh you are talking to a person that bricks 3 phones in a row.

12. XiphiasGladius

Posts: 813; Member since: Aug 21, 2011

Wow this guy probably was the smartest among the apple bunch. (Liar)

1. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Yep, the free market situation provided by, well, the Android Market will work that way. Anything can be submitted, and the crap gets weeded out.

3. The_Miz

Posts: 1496; Member since: Apr 06, 2011

Which explains why rogue apps and malware keeps getting submitted and accepted along with useless junk and spam apps. This also seems to "contradict" everyone thinking the App Store has stringent rules for submissions when in reality, they don't according to the statistical data up above. But based on previous discussions, people will take what I say the wrong way even though the truth is clear as daylight up above.


Posts: 3131; Member since: Jan 12, 2010

Wow miz look are you go, getting banned helped you a lot. Now instead of being an annoying troll and saying stupid crap you are appearing to be intelligent. See you'll get much more respect and props even from us. :)

15. The_Miz

Posts: 1496; Member since: Apr 06, 2011

I wasn't "banned." I'm actually a lot more intelligent than you all think.

26. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Look because of the "open" nature of Android, they have been able to reach 500,000 apps. That is great, but because of the "open" nature, obviously there will be a denial rate because some people do make apps that suck or there make malware apps or whatever. Apple has removed 24% while Android has removed 37%. This seems right because of the "open" nature of the worlds #1 smartphone OS, Android! To me this seems just right, as the Android Market grows, so will the number of apps that suck, all the malware apps & such!

28. droidnator

Posts: 93; Member since: Mar 10, 2011

That still leaves your IQ below average, somewhere below 80 points, even with my artificially heightened expectations for it... 37% denial rate is pretty high, I like Android, but that figure is troubling... Google needs to improve the safety and control of the Market, without jeopardizing the freedom of developers...

29. snowgator

Posts: 3630; Member since: Jan 19, 2011

Miz, buddy, I for one never questioned your intellegence. I enjoyed your posts when your humor was there. I laughed a lot and enjoyed your hometeam bias. You were like the local High School football team radio announcer: Amusingly cheering on the team while not being too insulting to the opponet. You just have seemed a little bitter in the last few months and more insulting to Android than a fun supporter of Apple. Maybe some of the Google supporters lumped you in the wrong group and jumped an ya too much. Relax, have fun with this, and go back to being yourself. I have said it before: I would miss ya if you were gone. PA is more entertaining with you here.

6. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Yep, and those apps get deleted or ignored. I mean, seriously, it's been months since the last time Google had to go and delete a mass of malware apps. And it was months before that. And the harmless but bulls**t apps get deleted and/or given poor ratings and cease to be downloaded by people. The free market WORKS.


Posts: 3131; Member since: Jan 12, 2010

The blind will continue to lead the blind sniggly, nothing we say will open their eyes, they love living by ignorance. Anything that isn't apple is a copy cat or not worth a penny. Like I said before, we have given several props to apple but the ignorant will stay ignorant. I guess they feel like they would be betraying their god if they ever complimented android lol

17. The_Miz

Posts: 1496; Member since: Apr 06, 2011

Typical ignorance about people who enjoy Apple products. You know, technically the same thing you're saying about Apple fans can actually apply to Android fans as well. Just a reminder.

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