Study claims iPad will dominate through 2015

Study claims iPad will dominate through 2015
A new study by Informa Telecoms & Media (IT&M) says that the iPad will "dominate" the tablet market until 2015, before finally being outsold by Android in 2016. A similar study came out from Gartner back in April, although Gartner had Apple staying number one through 2015 and beyond. 

The new study by IT&M says that Apple currently controls 75% of the tablet market, which seems more than reasonable given that Android just hit 30% market share for Q2 alone. The study also says that overall tablet sales will jump from under 20 million last year to over 230 million in 2015. At that point Apple will have just 38% of the market, before being outsold by Android tablets in 2016. By comparison, the Gartner study projected the tablet market to grow to 294 million units sold by 2015, with Apple holding 47% and Android at 38%. 

Admittedly, the IT&M projections seem more reasonable than the Gartner numbers, but there are a couple problems. Firstly, we don't know what the breakdown is for tablet OSes in the IT&M study. Gartner by comparison had absolutely no mention of Windows tablets. Although Windows Phone has been slow to start, it is a solid OS with a lot of potential, and it just seems crazy to completely ignore Microsoft in this race. Second, we don't know exactly what will fall under the category of "tablet". E-readers seem to be giving way to tablets. And, if the Amazon tablet/e-reader comes in as inexpensive as many want, that could sway the numbers towards Android very quickly. 

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17 Comments

1. taco50

Posts: 5506; Member since: Oct 08, 2009

Not surprising iPhone still dominates the smartphone market

2. BobbyTaba

Posts: 316; Member since: Aug 11, 2010

The only reason ipad dominates is because a lot of companies give them to employees. My mom has one from her work and so does my sister. I would rather have a computer. all thats good is netflix and the browser but not having flash ruins a lot of websites like youtube.

6. taco50

Posts: 5506; Member since: Oct 08, 2009

Umm YouTube works on iPad

13. remixfa

Posts: 14605; Member since: Dec 19, 2008

through an app. lol schools bought ipads in droves.. then realized they couldnt use them. stupid people. My college did the same thing. They forgot to ask if they could play flash content before they bought them, since everything they wanted to use them for was flash based.. LOLOL. They bought like 1000 or so of them and can barely use em. Schools across the country did that.. there was an article about it last year when the original ipad took off. My super suami guess is that ipad will lead until 2014 and be edged out at the beginning of 2015... at the latest. With android swallowing 30% since the launch of honeycomb a few months ago, its not going to be too long.

17. stealthd unregistered

Or maybe it's also because of the millions of people buying them on their own. I guess they don't count.

3. Immolate

Posts: 310; Member since: Jun 17, 2011

If by "dominate" you mean going from getting beat by Android by 8% in Q1 2011 to 11.5% in Q2 2011, iPhone is definitely dominating. I agree with Mike that ignoring the potential landslide of tablet sales when Amazon releases their Android tabs later this year is risky. If Amazon can offer a substantially similar table experience for significantly less than other tablets on the market, their retail muscle will result in a major shift of market.

4. alecgale

Posts: 55; Member since: Jun 29, 2011

are these the same studies that say things like "the iphone 5 will bring the end of andriod" i would get a tablet but know there is just no point in them they have the same processors as phones and the same ram i really just don't see the point

7. taco50

Posts: 5506; Member since: Oct 08, 2009

New low for you? At least on the Internet

11. luis_lopez_351

Posts: 951; Member since: Nov 18, 2010

taco50 STFU Chinese workers get skin diseases and cancer making your precious ipads, ipods and iphones. Steve jobs don't care, he wants cheap labor and saved money.

14. remixfa

Posts: 14605; Member since: Dec 19, 2008

dont forget factory explosions because they didnt install ventillation systems.. and mass suicides because of the work conditions.

15. iwebdroidberry7

Posts: 230; Member since: Jan 17, 2011

And thats Jobs fault how? Blame the Chinese in charge of the factories for that. Jobs cant control that. You look like a dumbass for stoanding up to luis dumb ass comments.

8. CX3NT3_713

Posts: 2347; Member since: Apr 18, 2011

luis your full of chit, it's not Jobs fault, the iphone and ipad are boring, this is why im switching to android :)

16. Hallucinator

Posts: 390; Member since: May 24, 2010

Being a fanboy is one thing. Rooting for someone to pass away is a pathetic and juvenile thing. You have shown your self to be nothing more than a useless piece of SH!t. LOSER

9. ps unregistered

Soon everything is going to chance! whoistabco.com

10. doubler86

Posts: 320; Member since: Jan 26, 2011

So ur telling me that this study can actually convinces people that even though Android outsold Apple with phones in less than two years, and that Android has grown by 27% of the tablet market in 6 months time, but they actually think that Apple will keep over 50% of the market till 2015. Wow Apple won't even keep the majority by the end of the year.

12. >implying Apple will dominate unregistered

Windows Phone isn't going on tablets; Windows 8 is!

* Some comments have been hidden, because they don't meet the discussions rules.

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