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Steve Ballmer makes the case for the Surface: it's reimagination of computing, not a "compromise"

Published: Oct 29, 2012, 6:48 AM

Daniel P.

Steve Ballmer makes the case for the Surface: it's the reimagination of computing, not a "compromise

Apple's CEO Tim Cook took to the airwaves during the conference call with investors last week, noting that the Surface tablet concept is a "confused and compromised" product, and you have to either have a laptop, or a tablet, otherwise both will be like a "floating car", doing neither too well.

Microsoft's CEO Steve Ballmer begs to differ, of course, on the whole jack-of-all-trades-master-of-none argument, despite being a few years late to the tablet game, with the iPad recently crossing the 100th million sold mark.

Steve Ballmer elaborated in an interview for CNBC:

I don’t think anybody has done a product that is the product that I see customers wanting. You can go through the products from all those guys … and none of them has a product that you can really use. Not Apple. Not Google. Not Amazon. Nobody has a product that lets you work and play that can be your tablet and your PC. Not at any price point.

This is a first-class tablet that people can enjoy and appreciate - it’s a PC; it’s a tablet. It’s for play; it’s for work. It’s a got a great price. That product doesn’t exist today.