Starwood Hotels has big plans for the Apple Watch

Starwood Hotels has big plans for the Apple Watch
If you're staying at a Sheraton hotel next year, you might be able to enter your hotel room by flashing your Apple Watch at the lock. Starwoods Hotel, which owns the Sheraton name along with Westin and W Hotels, has big plans for Apple's recently unveiled timepiece. Allowing entry into your hotel room with the timepiece is just one way in which Starwoods is planning on using the Apple Watch to enhance the experience of its guests.

Starwood envisions a scenario in which travelers arrive at the airport and receive a notification on their Apple Watch, giving them transportation options to the hotel. Once at the hotel, another notification gives you your room number, along with instructions on how to use Apple's first wearable to get into your room. At the hotel restaurant, a notification will ask if you want your usual drink brought to the table.

Starwood is betting big on technology. It is working on an app for the Apple iPhone that will launch next spring. The app allows the handset to open hotel rooms at the W Hotels. This could end up being offered at other Starwood properties as well. Who needs a key when you have an Apple iPhone or Apple Watch?

source: Yahoo



1. Python212

Posts: 363; Member since: Aug 13, 2014

Can't even read what it says next to spg. Screen's way tooo small not to mention the watch itself is just FUGLY

2. E.N.

Posts: 2610; Member since: Jan 25, 2009

Can you see "Tap to unlock your door"?

12. willytbk

Posts: 252; Member since: Aug 15, 2012

He can't read it, coz his eyes are blinded by a virus called "Apple Haters". Lol

21. Vexify

Posts: 570; Member since: Jun 16, 2014

+1 lol

23. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

No is called the Apple stupidititis virus.

28. engineer-1701d unregistered

no its a tiny screen remember apple fans you have to pay the 400 or 500 for the bigger one. and the taptic/haptic feedback will not unlock your door, how some of you make it in life its beyond me. thats why i make thousands from you. "my heat doesn't work my lights wont turn on. really people how do i install a network or a new phone line in this room can you do it for me".

31. Vexify

Posts: 570; Member since: Jun 16, 2014

Lol. Woooowowwwww cool story bro

33. sgodsell

Posts: 7605; Member since: Mar 16, 2013

Remember the starting price is $349. That is for an aluminum case and a rubberized band. The Apple Watch Sport is the cheapest watch. So what is the price of the Stainless steel watch with a better band? Does anyone exactly know. Never mind the price of the gold cased Apple Watch.


Posts: 456; Member since: Nov 19, 2011

this watch craze is totally media driven.. like 3dtv before it no one wants a 1 inch iPhone!

32. Vexify

Posts: 570; Member since: Jun 16, 2014

No one wants a McDonalds toy Gear Watch also.

24. engineer-1701d unregistered

problem is they have to take the watch off to swim or get wet so whats the point, oh right, cheap cheap cheap the cost of people bringing the card and you not losing cards and buying new ones. but then you need to enable multiple nfc mom dad or friends.

4. darkkjedii

Posts: 31659; Member since: Feb 05, 2011

This is what I meant, when I said: The business world caters to Apple. People went nuts, thinking it was a fanboy statement. Watch how NFC takes off, now that iPhones/Apple Watch have it. These are slick features, that will catch on with other platforms. Nice work Apple.

6. Python212

Posts: 363; Member since: Aug 13, 2014

Correction, you said "The Tech world caters to Apple". People didn't go nuts, only the iTrolls like you went nuts, even when you were hiding out in your proctologist's office on 09/09/14. Everyone else were like "What a iJoke, we had it for years LOL". I live in Manhattan and I've been using my phone to pay for stuff for years now just like many other Android users. So nice catching up Apple.

10. Ninetysix

Posts: 2966; Member since: Oct 08, 2012

Dear diary,

14. Python212

Posts: 363; Member since: Aug 13, 2014

oh it says on 09/09/14 you were crying, denying & moaning all at once so you also had to go to see your proctologist. I love my diary :)

13. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Thing is, any "catering" to apple that happens will benefit all Android users retroactively if NFC gets more use. Who doesn't benefit from this? All previous iFans who bought an iPhone. Oh well, one has to live with the choices they make.

29. engineer-1701d unregistered

problem i see in this is apple fans that know nothing about the tech world will think they mad this and they will say is that like an apple watch or do you have apple pay on your phone. ill say hell no. but remember the nfc is only on the apple watch and iphone 6 so the small market that gets that this will work thats all, i see poeple getting beat down on the streets for the apple watch made of gold and kids in school wow the world we live in.

22. Vexify

Posts: 570; Member since: Jun 16, 2014

No point in having something for years when no one f***** uses it lmaaaaooooo. I never used NFC once on my Nexus.

30. engineer-1701d unregistered

i used my nfc everyday and so does the entire fu****** world vex asia alone use it built into pos devices in stores restaurants and everything else. apple late to the game again because of there failed isis

34. elitewolverine

Posts: 5192; Member since: Oct 28, 2013

entire world? yea no. I have three droids all nfc, never once used it. Perhaps i just dont care to use it either.

11. JMartin22

Posts: 2391; Member since: Apr 30, 2013

More like the mainstream media caters to Apple and they reach almost all audiences and demographics within the country. The cultural enamore is unique to the US alone, as it's the third largest market in the world, as far as those who purchase and own a smartphone and the number one market in the world when it comes to high-end/premium price tag electronics consumption. Markets like India and China are still much bigger and developing though. Apple can't maintain its highest sales figures forever relying on one developed country. Even their efforts to break into the Chinese market has proven futile so far as sales and distribution is concerned.

25. engineer-1701d unregistered

not really the starwood does only in the Sheraton because its upscale and they want to be cool. i do see skater stores with the apple phone with a case for card swipe, i see this as a failure on the parts of pos companies. my friend works for att and there apple original deal got them the ipads as there pos so they could open the sales floor. cleaver but am not a fan of it, because they still end up going to the pc register to finalize the transaction.

35. RebelwithoutaClue unregistered

You do know that Starwood hotel already supports Android phones to unlock doors as well as iPhones without NFC. It doesnt use NFC to unlock doors, which you can see in the video (NFC doesnt work on that distance)

5. JMartin22

Posts: 2391; Member since: Apr 30, 2013

I guess this idea didn't come to their mind when start ups and other mobile handset OEMs had already brought the reality of the wearable industry to its inception. I guess that's other manufacturers fault for not trying to do collaborative joint business deals with other sectors to help promote the usage of wearables by giving them functionality and publicity.

7. darkkjedii

Posts: 31659; Member since: Feb 05, 2011

Can't wait to get that beauty on my wrist. Space gray/white rubber band. Jedii wants you.

17. JakeLee

Posts: 1021; Member since: Nov 02, 2013

May the force be with you.

18. darkkjedii

Posts: 31659; Member since: Feb 05, 2011

Whatup JL

8. nctx77

Posts: 2540; Member since: Sep 03, 2013

Apple, you took my money last night. Take it again! I'm making it rain!

9. darkkjedii

Posts: 31659; Member since: Feb 05, 2011

They're gonna take mine in person this Friday.

15. Taters

Posts: 6474; Member since: Jan 28, 2013

I don't see enough people buying Apple watches if they look like that. I think Starwood is just going to waste money here. Although if they just change the app slightly for all NFC enabled phones it could work.

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