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Sprint's new marketing campaign aims at value and reliability

By John Velasco

Updated: Apr 06, 2009, 8:40 PM

Sprint

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With summer just around the corner, Sprint is gearing up their new advertising campaign right now for the spring. The number three wireless company in the United States is focusing on value in its two new commercials. We’ve seen a lot of their CEO, Dan Hesse, in previous marketing ads expressing the value of their network. Instead, they will focus on the monetary savings one would get with their plans and the strength of their data network. Of course all of this is will all lead to the eventual release of the highly anticipated Palm Pre. There is no doubt that Sprint’s rate plans are highly competitive and can save you money over comparable plans found on other carriers. Additionally, the other marketing campaign will tout Sprint’s leap into the 4G foray, the reliability of their 3G network, and the exclusive carrier for the Pre. Sprint is springing up for the competition and building up some momentum just in time for the summer.

source: Sprint

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