Sprint's latest advertising campaign aims to set the record straight with their $69.99 plan

Sprint's latest advertising campaign aims to set the record straight with their $69.99 plan
As we continue to see the ugly battle continue between AT&T and Verizon Wireless through their advertising campaigns, Sprint is about to unleash their own wave of headlines as they embark on benefiting their own efforts. AT&T and Verizon has been touting their recent move to offer an unlimited plan that costs only $69.99 per month, which of course only includes unlimited calling, to attract even more customers to their seemingly unhindered grasps. The nation's number three wireless provider will be launching a new marketing campaign where Sprint says, “Our $69.99 is worth more than their $69.99.” Of course this directly justifies how their offerings are more advantageous for consumers by highlighting that their $69.99 Everything Data plan provides nationwide unlimited text & picture messaging, unlimited web, unlimited GPS navigation, and unlimited calling to any mobile in America. Like we've seen in the past, the latest TV advertisement will feature Sprint CEO Dan Hesse who managed to provide that humble and sensible side of the company during his last commercial spots. With the competition really gearing up to become even more fierce, we'll see how this move pans out as they utilize the feud between the nation's top carriers and use it to their advantage.

source: Sprint

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47 Comments

1. herbiederb

Posts: 275; Member since: Jan 28, 2010

Heres some adice for Sprint CEO Dan Hesse: GET SOME PRETTIER PHONES!! You company has a knack for signing the fugliest phones. You will see people signing up if the Supersonic pans out.

2. phone333

Posts: 331; Member since: Feb 04, 2009

I disagree your "fugliest" phones statement , but I do beleive Sprint will do much better with 4G rolling out all over and 4G phones come out.

9. rwolf1984

Posts: 536; Member since: Jun 06, 2009

I agree with herbiederb...Sprint does have a history with getting some fugly phones. Its mostly the low end crap Sanyo phone that Sprint has let into their line up over the years. Sprint is doing a better job with that with devices like Hero, Palm, Pixi, Reclaim, and a few others. I think the Lotus and the moment very eye appealing either. Sprint also has a few very eye appealing phones that really suck like the Renegade, Stature, and the Instinct...every carrier has a few of those.

22. corps1089

Posts: 492; Member since: Jan 20, 2010

I'm not about to leave Sprint, and I agree, GENERALLY, they have an ugly line up and need sexy phones to go with their super value rather than limit choices for the fashion concious to a few models...

26. herbiederb

Posts: 275; Member since: Jan 28, 2010

Of the 4 major carriers, who has the worst phones? Sprint. I hope they do expand their 4G network this year but talk is cheap.

36. rhomaion

Posts: 187; Member since: Sep 23, 2009

What phones does Verizon offer that Sprint doesn't have an equal for exactly? The droid? ROFL

3. jundibasam

Posts: 119; Member since: Aug 05, 2009

here is a clue for Sprint: do a better job with your network and phones. You've outsourced your customer service and technical support, and you sold your own network to Erikson so you can't even claim you operate your own network. Its not a good sign for your business. And Dan Hesse definitely is not cut out for TV, so they should bring back that Dan Akroid look-a-like in the suit. From what I heard, Sprint's Customer Service still sucks and they are still outsourcing to the Phillipines and other places. Its why I finally left Sprint was because of their customer service. They wanted me to sign a new contract to add messaging to my plan...Messaging! and they tried to sucker me into a new contract.

5. phoneguy

Posts: 213; Member since: Jan 08, 2009

oh one more thing douche troll, Sprint did not sell their network to Ericcson, they outsourced network operations and management to them, they still maintain the assets and make all decisions regarding what is done with it.

7. windtrader

Posts: 2; Member since: Feb 11, 2010

"from what I've heard.." Well, from a current Sprint customer, their Customer Service is very good now; it deserved a bashing a few years ago but the last 18 months have seen VAST improvement. They either have very good accent coaches or their CS staff are US based and very responsive. It is clear they are achieve first call resolution. Also, many feedback mechanisms to ensure CS quality and customer sat is up. The Everything Data Plans also have UNLIMITED Any Mobile Anytime. Do you have any idea how big an advantage this is for most users? Given their marketing still needs vast improvement, it is no wonder this feature is not more well understood. Also, their inability to bring any sizzle of hot new phones needs a major kick in the butt! And where I live, Sprint gets the best service IN my house. All visitors with other providers are standing outside to make a call.

8. jhoots

Posts: 74; Member since: Jan 13, 2010

"from what ive heard"??? which is basically like saying i have no idea but i like to repeat garbage that i have failed to validate. If you are going to quote someone elses information do the research and make sure its not false! because all of which you have stated is false.. ahhh ignorance..

10. hmcougar09

Posts: 137; Member since: Jan 25, 2009

You need to chill your roll and quit having a duck. Thanks! :]

11. Shell

Posts: 28; Member since: Oct 13, 2009

I currently have sprint and love the service... I never drop a call and i get great reception everywhere i go... When i call in to ask a question they are quick and accurate in helping me... I have 4 lines and only pay 170 for unlimited everything... no other carrier can touch sprint on their price plans... yes their selection of phones can be better but i have seen a huge improvement over the past year and a half... You could not pay me to switch carriers... If i went to verizon or at&t i would be paying $370 for the same thing i am paying for on sprint for $170... in this economy you can't lose with sprint unless they have poor service where you live... Its all personal preference people and its about the service where you live.

14. CRICKETownz

Posts: 980; Member since: Oct 24, 2009

I'm tryin to figure out tho...if Sprint is so great at everything and their Unlimited Everything plans are so great...at $69.99 (which is a good price I must say) why are they still number 3 carrier nationwide? They're not even number 2. So what's missin here? For the sprinkle of you that post to the forum that Sprint is the greatest service since sliced bread and gettin better but Verizon/AT&T are too this or too that...why can't Sprint pull ahead to not even the number 1 spot...but even number 2? So whichever one of you smart guys can answer that...i'm waitin. Great network, decent selection of phones, good CS, reasonable price plans...but still lacking in ratings. Somethings not addin up...here. I'm interested to see someone tryin to explain that train wreck.

15. android#1

Posts: 74; Member since: Jan 12, 2010

It takes time to build clientele. Especially when everyone wants to be a part of the carrier that has your back (verizon) The thing is, verizon has had very good marketing technique. It is only a matter of time when people start thinking with there wallets instead of what looks good to others. Dont get me wrong, its not all about money, here in LA, i am saving money and i have excellent reception, even beter than verizon and ATT. It all depends on where you are. To pay $30 more for a verizon and ATT (that offers the same features as sprint which is $30 less) is meaningless, even if in one'e area has a little bit less coverage in the area. Its all about what is "in". Sort of like a Black Card. Its the kool thing to have and i guess to a lot of people, sprint sucks and is not kool.

16. scottmbolt unregistered

jundibasam is a moron. Sprint has great service, a growing phone selection, and the best priced plans on the market. I am sick of all of the iPhone and Droid idiots talking out of their a**es.

17. kilari

Posts: 49; Member since: Oct 28, 2009

I hate to belittle you because I should be a bigger man than that. But anyone who lives in America should understand by now that it doesn't matter how good or bad your company or products are. It's all about marketing and brand perception. Sprint doesn't spend the money Verizon does on marketing, and has a bad reputation for their past. That will haunt them forever. Verizon and AT&T are very aggressive with their marketing and have repeated "Americas Most Reliable Network" and "Americas Fastest Network" it wouldn't matter if those are true or false people will think that. Just like Apple they market themselves as cool and "think different" while they are the most controlling uncool company to buy products from, not to mention thinking different like every other Apple owner. Cus no one else buys Apple you're the only one. So Marketing and Brand name are what is killing Sprint. One thing not mentioned, and can't be mentioned by Sprint is with their cheaper coverage I get the benefit of riding free on Verizons EVDO network when out of Sprint range. So whos the fool now? Pay more per month for the bigger network? How bout paying less and getting it for free? All this hate between customers of different carriers is stupid. But i'll play your game. I pay less than you and get the same thing. I'm better than you. Smarter, and have more money. Weeeeeeeeeeeeee. Bashing others is fun. Iphones are gay. Yes I capitalized the name correctly. iFags.

21. phoneguy

Posts: 213; Member since: Jan 08, 2009

I like Sprint and I work for them, however No carrier is better than another in all areas. As far as pulling into number 2 or even one? well my friend 50 million subs is pretty imposible to just gain right at once, even ATT and Verizon are adding like only 4 mill a year or so, Mergers and aqusitions made them big. but what do I know I just casually come on here now, this site is pathetic and I am less inteligent for even responding to some of the most ridiculous shit I have ever read in my life......

23. corps1089

Posts: 492; Member since: Jan 20, 2010

Hear! Hear! The prophet Shell speaks true!

24. corps1089

Posts: 492; Member since: Jan 20, 2010

Votes for kilari for pointing out the agreement between Verizon and Sprint to share network which equalizes the technology and tips the scales in Sprints favor for cost savings!

25. htcguru

Posts: 1; Member since: Mar 01, 2010

Well, hopefully this helps explain the "trainwreck" as you so politely put it. The key to understanding why Sprint still sits in the #3 spot after so many years lies in one word: acquisitions. If you go back 5-9 years or so, you remember that there were 6 nationwide carriers and one super-regional. They were Cingular, AT&T, Verizon Wireless, Sprint PCS, Nextel, and T-Mobile. These top four carriers constantly jockied for position as number 1 with Sprint sometimes leading that, especially around 2001-2002. Then acquisitions began. AT&T was folded into Cingular when the landline parents joined and sold under one brand, Cingular. That one acquisition rocketed them into the top spot and they wouldn't be touched for a number of years. Verizon wasn't really interested in purchasing anyone as they were just finishing their rebranding from AirTouch. Sprint decided to make it's move and purchased Nextel which probably seemed like a good idea to any midwest-based person but soon proved to be disastrous for them. This moved them into the #2 spot but not for long as Verizon does begin to make small regional acquisitions. Later the Cingular branding is abandoned in favor of the ubiquitious AT&T name and logo. Verizon moves permanently into the #2 spot until February 2009 when they completed their long-awaited acquisition of Alltel, the last of the Super-Regional carriers and were catapulted into the #1 position. AT&T has since purchased the largest Regional carrier left, Centennial Wireless but has not been able to overtake that #1 spot as of yet. If Sprint cannot purchase the last remaining regional CDMA carriers they probably won't have a hope of moving up into the #2 position as the 2nd and 3rd position are separated by some 30M subs. Only the iPhone, Droid and HTC HD2 in one carrier could close that gap.

29. rwolf1984

Posts: 536; Member since: Jun 06, 2009

HTCGuru is right on... These customers could have left their carrier for Sprint when their contracts were up. The market is choosing AT&T and Verizon as winners and its not just iPhones and Droids. Sprint messed up with Nextel and it killed the customer service and defections began. AT&T and Verizon have built up their brands and consumers have confidence in the strengths of their network, customer service, devices, etc. Because AT&T and Verizon have built up consumer confidence with their service and brand so consumers award them with the extra $20 to $30 a month. Cost of the phones and plans isn't a factor otherwise T-Mobile and Sprint would be the top 2 carriers. Verizon and AT&T both cover nearly 300 million people respectively and Sprint's network only covers 120 million and only 50 million of these people subscribe to Sprint. Sprint has to re-brand and gain consumer confidence in the parts of the country the can compete strongly in and fire up the 4G and expand their network coverage otherwise the NOW network will be the THEN network or just be Boost Mobile, lol

32. remixfa

Posts: 14605; Member since: Dec 19, 2008

sprint has the bandwith. they actually have a very well built network almost on par with VZW. Sprints problem has been horrid customer service, lack of phone choice, and their ability to put u back into contract if you sneeze... which pisses a lot of people off. This whole Dan Hesse string of commercials thing is an attempt to turn that all around. Things dont happen overnight though. Why is VZW #1? Untouchable network, generally great service, good selection of phones. Why is ATT #2? Iphone. If they hold onto #2 for a few years longer after the iphone is no longer exclusive, id be suprized. They waisted their time and money and didnt upgrade the network and now have arguably the worst network of the big 4. Why is Sprint #3? They shot themselves in the foot. Explained above. Why is Tmobile #4? Opposite problem of sprint. They have great service and a good selection of phones, but no network service. They have been rapidly changing that though and are on par or better than ATT in most areas.

33. Rupert

Posts: 1; Member since: Mar 01, 2010

Marketing. Marketing. Marketing. AT&T and Verizon has an ample of commercials that people are taking notice to. When Sprint launch their 'anytime, any mobile', a lot of people didn't know that it means anyone can call any mobile phone of any carrier at anytime and not charged with the minutes used. If Sprint comes up with a catchy marketing that is unforgettable and clearly states the benefits of Sprint's service plans, I think people will start to visit Sprint stores more.

37. rhomaion

Posts: 187; Member since: Sep 23, 2009

kilari is dead on! For all those that think they have better because they are Verizon, I laugh at you. You don't get nearly the amount of free stuff I do yet you pay way more for way less when it comes to basic features. That's all fine though, I actually like spending less and watching morons get nickel and dimed with Verizon. It's all good though because when they finally develop 4G I will have it just like the customers are with them now, I just won't help fund them with giving them a ton more money per month.

40. tigermcm

Posts: 861; Member since: Sep 02, 2009

come on lets be real verizon is how big? verizon came and bought what companies to make verizon? oh wiat at&t is how old also?

41. jundibasam

Posts: 119; Member since: Aug 05, 2009

you're a moron...by your own words, Sprint paid Erikson to take over their network operations and management....last time I checked, when money is exchanged for a product or service that is provided, that is called selling. At least that is what I learned in my Georgetown MBA class. Maybe when your dumb @$$ earns a GED, you'll learn this concept.

42. jundibasam

Posts: 119; Member since: Aug 05, 2009

your probably the second biggest moron on this page besides phoneguy. What I heard comes from JD Power and Asssociates, Consumer Reports, Wall Street Journal, New York Times, and numerous other blog postings and articles from Sprint customers that consistently has Sprint ranked dead last or pretty darn close to it in every customer service survey, network test. If that still isn't good for your single cell brain, how about their churn and continuous losses to their customer base? Its been a year since they first launched WiMax, about 9 months since they lowered the costs of their service, and they are STILL dropping customers every quarter and losing market share to Verizon and AT&T. I guess they didn't teach you that in your community college business class, did they?

43. jundibasam

Posts: 119; Member since: Aug 05, 2009

I had them for five years and they're service is horrible in the Charlotte area and all through the I-77 and I-85 corridor that I travel. Again, if i'm the moron, what does that make Sprint fannys like you who say they have the best service, phone selection, and prices on the market yet they are still bleeding customers and losing market share to Verizon and AT&T AND they continue to rank at or near the bottom of every major, reputable and respected consumer survey and marketing organization like JD Power, Consumer Reports, and other major publications lik WSJ, NYT, and PC World. I say again, who is the moron? I believe its you buddy

44. jundibasam

Posts: 119; Member since: Aug 05, 2009

oh yeah, your the dumbass here since you're one of the "few" customers sprint has that gives them high remarks. I tried them for 5 years and FINALLY educated myself and moved away from them in 2006 and have never looked back. Judging by their industry low churn rate, continous bleeding of customers, loss or revenue and market share, and their lackluster performances in thrid-party, neutral surveys from JD Power and Consumer Reprots....yeah that all shows how wonderful Sprint is. Gosh, its a wonder that Verizon and AT&T are still in business with all those wonderful accolades and accomplishments from Sprint. They need to make Overland Park, KS the new nuclear waste dumping ground because there is nothing else useful coming from that location. Spring is garbage, and I was smart enough to finally learn that in 2006 and join AT&T and Verizon. I would gladly pay more for getting the better quality service and network that I receive. Its why I pay more to drive a Lexus and not a Focus.

45. CRICKETownz

Posts: 980; Member since: Oct 24, 2009

Laid out very well...which shows that the two top carriers seem to make more sound business decisions than all liberal Sprint. T-mobile has been doing the "let's make a deal" approach for years and it still doesn't work. I guess we can say people will spend the money if they are getting quality in return. I hope Sprint doesn't continue "shoot themselves in the foot" as another poster said...

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