As we continue to see the ugly battle continue between AT&T and Verizon Wireless through their advertising campaigns, Sprint is about to unleash their own wave of headlines as they embark on benefiting their own efforts. AT&T and Verizon has been touting their recent move to offer an unlimited plan that costs only $69.99 per month, which of course only includes unlimited calling, to attract even more customers to their seemingly unhindered grasps. The nation's number three wireless provider will be launching a new marketing campaign where Sprint says, “Our $69.99 is worth more than their $69.99.” Of course this directly justifies how their offerings are more advantageous for consumers by highlighting that their $69.99 Everything Data plan provides nationwide unlimited text & picture messaging, unlimited web, unlimited GPS navigation, and unlimited calling to any mobile in America. Like we've seen in the past, the latest TV advertisement will feature Sprint CEO Dan Hesse who managed to provide that humble and sensible side of the company during his last commercial spots. With the competition really gearing up to become even more fierce, we'll see how this move pans out as they utilize the feud between the nation's top carriers and use it to their advantage.