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Sprint's buyback ecosystem is being expanded into its online retail experience

By John Velasco

Published: Jul 17, 2012, 10:57 AM

Sprint Wireless service

Sprint's buyback ecosystem is being expanded into its online retail experience

After being awarded for having the industry’s best buyback program according to Compass Intelligence, the number three wireless carrier in the country is expanding its buyback experience to its online retail experience – thus, supplementing its current in-store and mail-in options.

In addition to shopping around for your next Sprint device, customers now have the opportunity to resell their old device in exchange for credit towards the purchase of a new one. In fact, Sprint is the first nationwide carrier in the country to have a buyback program integrated into its online retail experience. At best, customers can potentially get back up to $300 in credit – assuming that it meets certain guidelines.

Chad Lands, Sprint director of Phone Recycling Programs, said, “Sprint Buyback has been enormously successful to date. Not only does it save our customers up to $300 at a time; it’s helped us achieve an impressive collection rate of 39 percent – that’s almost halfway to our goal of a 90 percent collection rate by 2017. The new online option is part of our expanding Buyback ecosystem, which helps raise customer awareness and give even more choices and flexibility.”

Customers that visit the site will instantly see the new online interface that guides them in figuring out how much they can score for their old device. Additionally, there’s also a multiple devices option that enables people to keep a record of the total amount of buyback credit they’ve accumulated from the program.

source: Sprint

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