Sprint tries to get elevator riders to switch carriers in new commercial
Imagine that you are in an elevator with one other person. During the ride, this other guy is telling you that he can get you to switch to Sprint before the elevator reaches your floor, or he will pay you $100. During the ride, the Sprint salesman is telling you that Sprint has been found to be more reliable than T-Mobile and within 1% of Verizon and AT&T. He points out that Sprint can save you 50% on most Verizon, T-Mobile and AT&T rates, and offers a 30-day satisfaction guarantee. Would you agree to switch carriers or take the $100?
This is basically what Sprint's new ad "The Elevator Pitch" is all about. And while all of the consumers in the spot agree to make the move to Sprint, and are real-life Verizon, AT&T and T-Mobile subscribers, they are compensated for appearing in the ad.
Honestly, this might be a more interesting commercial if Sprint didn't pre-arrange it in advance. Also, if those who were asked to switch were compensated by more than $100, that would have affected their response. That is even assuming that the dialogue wasn't written out in a script.
Sprint had previously used former Verizon pitchman Paul Marcarelli in a few new ads. Considering that Marcarelli has earned the trust of American consumers over the number of years he worked for Verizon, perhaps Sprint should consider using him more often in its commercials instead of running a questionable spot like this one.
Check out "The Elevator Pitch" for yourself by clicking on the video at the top of the story.