Sprint tries to get elevator riders to switch carriers in new commercial



Imagine that you are in an elevator with one other person. During the ride, this other guy is telling you that he can get you to switch to Sprint before the elevator reaches your floor, or he will pay you $100. During the ride, the Sprint salesman is telling you that Sprint has been found to be more reliable than T-Mobile and within 1% of Verizon and AT&T. He points out that Sprint can save you 50% on most Verizon, T-Mobile and AT&T rates, and offers a 30-day satisfaction guarantee. Would you agree to switch carriers or take the $100?

This is basically what Sprint's new ad "The Elevator Pitch" is all about. And while all of the consumers in the spot agree to make the move to Sprint, and are real-life Verizon, AT&T and T-Mobile subscribers, they are compensated for appearing in the ad.

Honestly, this might be a more interesting commercial if Sprint didn't pre-arrange it in advance. Also, if those who were asked to switch were compensated by more than $100, that would have affected their response. That is even assuming that the dialogue wasn't written out in a script.

Sprint had previously used former Verizon pitchman Paul Marcarelli in a few new ads. Considering that Marcarelli has earned the trust of American consumers over the number of years he worked for Verizon, perhaps Sprint should consider using him more often in its commercials instead of running a questionable spot like this one.

Check out "The Elevator Pitch" for yourself by clicking on the video at the top of the story.

source: iSpot.tv

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6 Comments

1. ibend

Posts: 6747; Member since: Sep 30, 2014

1. take that $100 2. use it to try sprint 3. cancel the contract before 30 days to claim that "30-day satisfaction guarantee"

2. Subie

Posts: 2415; Member since: Aug 01, 2015

All paid actors of course. If it were real, they would've been stupid not to say no, collect the $100, and then switch the next day if they really believed the pitch.

4. Fire5

Posts: 315; Member since: Feb 13, 2015

Sprint customer service is excellent, signal and Internet are crap that sprint not just fixed. 7 years with bad signal and internet garbage. Customer service is the only thing that keeps me sprint is 7 star.

5. JC557

Posts: 1925; Member since: Dec 07, 2011

f**k you PA for the bulls**t malware infected ads redirecting me and now slowing down my brand new phone. Google also needs to get their heads out of their asses to allow adblockers since site owners refuse to do anything about it.

6. therealestmc

Posts: 679; Member since: Jul 23, 2012

I will never become a sprint customer. They have one of the worst service among the four major phone companies.

7. biophone

Posts: 1994; Member since: Jun 15, 2011

Considered switching from Verizon to T-Mobile or sprint. No coverage in key areas I needed

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