Verizon's "Can you hear me now?" pitchman is now with Sprint
posted by Alan F. / Jun 05, 2016, 9:55 PM
With his horn rimmed glasses, windbreaker with the Verizon logo and a hard hat, Marcarelli became one of those commercial actors who become attached to the brand he/she pitches. Just as Flo has you thinking about Progressive Insurance as soon as you see her, seeing Marcarelli instantly reminds you of Verizon. For commercial actors, being associated with a brand like that means that they are at the top of their craft. And when the actor is known for a certain catch phrase ("Can you hear me now?"), he/she becomes even more recognizable.
Marcarelli hasn't been part of any Verizon advertising campaign for some time now, but he was still able to parlay his Verizon connection into a brand new gig. In a commercial in rotation during the NBA Finals, Mararelli discusses his jump to Sprint. Instead of talking about how great Sprint's network is, the ad is really designed to get consumers to understand that Sprint's service is nearly as reliable as Verizon's, but costs much less.
"Hey, I’m Paul, and I used to ask `If you could hear me now with Verizon?’ Not anymore," says the actor in his new ad, disclosing his move to Sprint. "Guess what, it’s 2016, and every network is great. In fact, Sprint’s reliability is now within 1% of Verizon...So I switched to Sprint and millions more have too. Can you hear that?"
Paul's new boss, Sprint CEO Marcelo Claure, called the actor a free agent. The executive added, "Our goal is basically to get people when they’re watching our ads or watching social media to pay attention…. I think a lot of people are going to recognize Paul and see (him) in a (Sprint-colored) yellow tee show and ask themselves, `what happened?'"
Check out Marcarelli's new Sprint ad, and his very first appearance in a Verizon commercial from back in 2002. Both are embedded below.
source: USAToday, JWYoung5
Posts: 118; Member since: Aug 08, 2015
Cool. I still pretend neither company exists because they're both CDMA. I giggle every time an article says "this is an unlocked GSM phone and will work just fine with carriers such as AT&T and T-Mobile. Verizon and Sprint customers will have to look elsewhere" lol
posted on Jun 05, 2016, 10:08 PM 7
Posts: 1123; Member since: Feb 23, 2009
quit trolling, the same could be said of T-Mobile and At&t no reason why they could not sell a phone that supports Verizon and Sprints network but they choose not to do so. Look at the many multi network devices out there like the Iphone from IP5 and newer will work on any us network when unlocked, the Nexus devices from the nexus 5 and newer, the Moto X pure works with any us network and there are a few more. Personally I think for these companies to sell a phone it should be required to work on all domestic networks at its launch.
posted on Jun 05, 2016, 11:24 PM 1
Posts: 1123; Member since: Feb 23, 2009
Also Not true, the vast majority of Verizon's phones have supported it for the past 5-6 years. And all of there 4g devices have been factory unlocked. And that does not change my point we are talking about domestic carriers and policy in the united states.
posted on Jun 06, 2016, 6:36 AM 3
Posts: 679; Member since: May 27, 2015
If T-Mobiles service wasn't so terrible where I live I might have them as my carrier. They talk a lot of smack, but their coverage just plain sucks.
posted on Jun 05, 2016, 11:24 PM 3
Posts: 966; Member since: Feb 02, 2012
Verizon and AT&T are the dominant carriers in most rural areas, with fringe service. In my area, Verizon has the best reach and best LTE speeds (hits 50mbps where the rest barely hit 5mbps). 1% lol no, not by a very long shot. There's almost zero Sprint service in my area.
posted on Jun 05, 2016, 11:59 PM 0
Posts: 1213; Member since: Mar 17, 2015
Verizon is inferior to AT&T in Michigan.
posted on Jun 06, 2016, 10:01 AM 0
Posts: 1452; Member since: Nov 05, 2010
I'll take that "1%" better network, which really is about 70% better in my area, and pay less for it than I was with Sprint. On Sprint, my bill was close to $130; while on Verizon my bill is less than $100. Granted I don't have unlimited data on Verizon but in the 2yrs I've had Verizon I've only came close to using all my data 3 times.
posted on Jun 06, 2016, 1:41 AM 3
Posts: 2; Member since: Sep 18, 2014
Everyone has an opinion-that's what great about America-but I think this was a great marketing ploy by Sprint. I think this ad will be much more rewarding and productive for Sprint than some of the others. Because nobody can forget the Verizon 'can you hear me now' campaign, it will resonate much longer for Sprint and its customers. Also, I've seen improvement in the Sprint network-I know not everyone has- and I believe that this time, Sprint may get it right. All of this, just my opinion of course.
posted on Jun 06, 2016, 9:09 AM 2
Send a warning to post author
Send a warning to Selected user.
The user has 0 warnings currently.
Next warning will result in ban!
Ban user and delete all posts
Message to PhoneArena moderator (optional):