Sprint reportedly readying new wireless plans, maybe including $50 for unlimited everything

Sprint reportedly readying new wireless plans, maybe including $50 for unlimited everything
Sprint is in a tough position right now. Its plans to purchase T-Mobile have fallen through; and, after T-Mobile surpassed Sprint to become the 3rd biggest carrier in the U.S., T-Mo continues to pull away. Sprint needs to fight back, and it looks like the first big move will be to unveil some new wireless service plans, including a $50 plan that will offer unlimited voice, text, and data.

The announcement of Sprint's new plans is expected to happen as soon as next week, but exactly what form those new plans will take is still a bit of a mystery. As mentioned, there could be a new plan which would offer unlimited everything. The unlimited everything plan has been in testing in Chicago, and would be a big move for any major carrier. Right now, unlimited everything would cost $110 per month on Sprint, or $80 per month on T-Mobile. Verizon and AT&T don't even offer unlimited data plans, though you could pay $415 per month for 50GB of data on AT&T, or $750 per month for 100GB of data on Verizon. If you want to stay in the $50 range on Verizon, you'll only get 250MB of data. 

Sprint has also been testing a new family plan in Portland, OR, which would offer four lines for four smartphones and 20 gigabytes of data to share for $160. That is the same cost as plans on Verizon and AT&T, but each of those offers half the data. T-Mobile doesn't have shared data plans, but 4 lines with 5GB of data each would cost $180 with Big Magenta. 

The last plan in testing is one without a clear analogue, a new Framily plan which has been tested in Buffalo, NY. That plan works out to essentially be $10 off per line, compared to the current rate, which would mean a group of 5 people could pay $25 each to get unlimited talk and text, plus 1GB of data each. 

It is unclear what plans Sprint's new CEO Marcelo Claure will implement nationwide. The $50 unlimited everything would be the most aggressive option. The others would represent good deals, but maybe not good enough to bring users over to Sprint. Whatever the plan is, we should be hearing about it fairly soon. 

source: WSJ

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48 Comments

1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

There's a Sprint store outside my job and I haven't seen them promoting the $50 unlimited plan...

2. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

That's because the announcement will be next week. Just slow your roll. This is just speculation or rumor. The official announcement will happen next week.

3. PapaSmurf

Posts: 10457; Member since: May 14, 2012

The store outside my job usually puts up banners and promotions a week or two before they announce them for some reason. The Framily promotion was put up a few days before Sprint themselves announced it. $50 is a good deal if it works where you live though.

8. eggnog514

Posts: 4; Member since: May 27, 2014

they just got a new CEO, who made this decision. i'm sure the promo materials are still in the press, literally. its not quite apples-to-apples as the framily promotion since a lot of things are new. i agree, $50 is a good deal if u get good coverage. I'm curious to see what their throttling policies are.

15. a_merryman

Posts: 749; Member since: Dec 14, 2011

Throttles the top 5% of data users in congested areas WHILE those areas are congested, but no throttling if an area isn't congested. $50 is an insanely good deal, especially since the network vision 1.0 upgrades are finally coming to a finish and spark is expanding quickly.

22. Doakie

Posts: 2478; Member since: May 06, 2009

I wish Sprint had a system like T-Mobile where you could borrow one of their Spark handsets for free w/ deposit. Because we left Sprint last year for AT&T due to SLOOOOOOOOOOW data speeds. But if Spark was awesome here in Seattle I MIGHT be willing to give them another chance for $50 per month totally unlimited. Except the fact that theyre CDMA, I'm very spoiled by unlocked phone, SIM swapping, GSM awesomeness.

30. a_merryman

Posts: 749; Member since: Dec 14, 2011

Yeah, though if they are trying to win back more customers I think that might be a very real possibility. And as far as I know, with the Nexus 5 you only have to pop in a SIM, it's possible that Sprint will adopt that for more phones as well since. The iPhones on Sprint have SIMs too I believe.

37. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

'I wish Sprint had' SERVICE, but since they don't, they can offer Unlimited Everything for $25 per month, throw in a Rolex, and I still wouldn't subject myself (or my loved ones who I talk to) to their sheer HORROR!!! They're HORRID, iTell you, HORRID!!

38. efgjr

Posts: 2; Member since: Aug 16, 2014

all of the Phone Services at one time or another are bad... One time AT&T took my phone number away from me, just because they had a problem.. so you have a nice day, and I hope you find the perfect service someday.. Sprint Spark will be have speeds of over 160Mbps soon and I am ready, bring it on..

44. lsutigers

Posts: 832; Member since: Mar 08, 2009

If you live in NYC as your name suggests I take it you haven't used Sprint recently as their network is rock solid there. I travel all the time for work with my personal Verizon phone and work provided Sprint iPhone and Spark hotspot and Sprint performs excellent in upgraded markets such as NYC, particularly if you have a Spark triband device.

47. BobbyDigital

Posts: 2124; Member since: May 29, 2014

Certain parts of NYC get little to no coverage from Sprint. Or Verizon for that matter. Parts of Queens and parts of The Bronx get little to absolutely no coverage. And these are well populated, well travelled parts like close to the airport in Queens and around 180th street in The Bronx. Incidentally, parts of Jersey City in New Jersey have the same coverage issues with Sprint and Verizon.

42. OldNorseBruin

Posts: 235; Member since: Mar 12, 2013

CDMA ducks because it traps you ( in America) with either Sprint or Verizon...With unlocked GSM phones, you have a plethora of GSM/SIM card carriers to choose from. Prepaid MVNOs are the best!

43. OldNorseBruin

Posts: 235; Member since: Mar 12, 2013

"CDMA sucks..." ( DAMN YOU word predictor!)

12. highwaysnobbery

Posts: 52; Member since: Feb 19, 2013

Yeah, I'd just hang in there. They're desperate and will be making changes.

18. Mxyzptlk unregistered

Except they just went through a CEO change. Hold your biscuits man.

36. JEverettnow

Posts: 228; Member since: Mar 11, 2013

That doesn't happen at all. I work for sprint. District managers and regional directors would blow a gasket if a store advertised promotions a week early. I can guarantee no sprint authorized retailer or corporate store is doing that. You sir are spreading misinformation or you weren't aware that they were already pushing framily.

11. engineer-1701d unregistered

WSJ needs to get the facts correct tmobile has a family plan 4 phones 10gb $100 to beat AT&T

23. Doakie

Posts: 2478; Member since: May 06, 2009

That is a temporary promo though...

31. bigdawg23

Posts: 467; Member since: May 25, 2011

Also how about they compare apples to apples on that plan. It's a joke as each line is capped at 2.5GB. So in my case where I use about 6GB, while other people on my plan use a total of 1 GB because of always being on WiFi. So with T-Mobile plan I would be throttled after 2.5 GB to edge.

35. mrmagicman21

Posts: 8; Member since: Jan 21, 2014

The data is not shared, abs the pricing is limited to a year, doesn't seem like a deal to me... Especially given their non urban network capabilities

41. engineer-1701d unregistered

We should all email the CEO and tell him we want $50 promotion price for everything plan until they fix the network and to save money stop making any more support in any of the Sprint apps since no one uses them and it's costing them money

4. bestmvno

Posts: 251; Member since: Mar 07, 2014

T-Mobile does offer (for a limited time) a $100 family plan that includes 2.5GB data per line for a family of 4. I can finally start to like what Spring is doing. The previous CEO wasted so much money and did so many things wrong over the years, I'm surprised it took him so long to get ousted. Wi-max anyone?

9. Joshua9007

Posts: 94; Member since: Jun 08, 2012

Hesse got overpaid for a vision that he never got to see come to life. He came in after the disastrous Nextel merger, when the government said they could not launch CDMA service on the spectrum gained in the lower 800Mhz band, and the high band spectrum @ 2600Mhz had to be built-out by 2009. Wi-max was the only TDD (time division duplex) technology that was available to be launched by the time the deadline was for the spectrum. They knew that they would eventually move to LTE, but it wasn't ready for commercial use, so sprint spun it as a "first 4G" network.

27. FAQMD1

Posts: 17; Member since: Aug 15, 2014

Joshua9007 - Finally someone who understands what happened to Sprint. The facts seem to be forgotten by folk. Sprint was a leader at the time, too. This is what happens when the gov gets involved. They stopped Sprint cold at the time and they did it again by saying they would not approve the Softbank purchase of T-Mo. Everyone can rejoice at the competition since the gov would not allow Softbank to buy T-Mo and merge it with Sprint but the fact remains, no business can be successful racing to the bottom in pricing and still hope to build out their nation wide network and give great customer service. It just doesn't happen assuming they want to make a profit. The failure of the FCC to approve this deal with Softbank was an early Christmas gift to AT&T and Verizon thereby insuring them a continued lead over Sprint & T-Mo. Talk about picking winners and losers. In the end, AT&T and Verizon do not have to match T-Mo & Sprint pricing since they already have most of their network built out. They only need to come down on their prices a little. In the meantime T-Mo & Sprint will be fighting it out for scrapes in the low price arena. (no pun intended) Bottom-line, T-Mo gets bought out by Dish or some other player. Softbank/Sprint stays a number 3 player and AT&T and Verizon laugh all the way to the bank thanking their lobbyist for a job well done at the FCC. And, the consumers are stuck with 2 strong nationwide carriers and 2 weak nationwide carriers. So sad.

24. Doakie

Posts: 2478; Member since: May 06, 2009

I dunno, their WiMAX network worked better than their LTE network did. I got 7-10 Mbps connections on WiMAX all over Seattle on my EVO 4G, LTE I had 1.5 Mbps connections on my HTC M7 which was ***4*** generations newer! I was like WTF....Seriously?!?!?! Six months later I was in bliss on AT&T.

25. FAQMD1

Posts: 17; Member since: Aug 15, 2014

True but you can not share the data.

5. Joshua9007

Posts: 94; Member since: Jun 08, 2012

I think this article forgot to say that t-mobile THINKS they will overtake sprint for the 3rd largest carrier position by the END of the year, as said by their CEO. They are not larger right yet, only in terms of their prepaid business... which was helped by the fact that they merged with MetroPCS. Even so, with their sizes being relatively the same, its a false sense of accomplishment if they leapfrog each other. They both need to focus on taking share from the big 2, thus helping the competitive structure of the telecom industry. Sprint I think would be better to offer the unlimited plan at $50/user & have a $10/2GB of tethering add-on. If a 2 person account were to sign a 2yr contract @ $15/line and both had tethering, the price would actually be $150/mo, which is what they were charging on their old everything data plan, only it offers hotspot usage. At this price, they would provide good value to those who are in their service area & keep up their ARPU - which is necessary to remain profitable and have money to improve/expand their network. I also like the thought of them going after the at&t/vzw $160 plan, as it seems to be something that customers are responding well to. Maybe they can offer something with the framily plan that allows customers under the same billing address to share their data, that way your friend you added to save you money can't steal your data... idk, just some thoughts.

33. downphoenix

Posts: 3165; Member since: Jun 19, 2010

the framily plan allows people that are on the same billing address but separate accounts to join together actually. and it doesnt do shared data, everyone gets their own pool. And Unlimited Data on it is $20 vs T-Mobile's $30.

39. efgjr

Posts: 2; Member since: Aug 16, 2014

I just look at T-Mo plan, it's $80 for unlimited.. but they are crying about usage and are talking about closing those high Data Users accounts. can you say law suite... the plan clearly states "down load all you want.." that is what is going to be hard to fight in court.. Sprint is $45 total with the Unlimited Data added.. and this deal may get sweeter soon.. so get ready..

6. Guti986

Posts: 78; Member since: Dec 26, 2013

TMobile surpassed Sprint as biggest prepaid carrier. But Sprint is still 3rd overall. Lets not get ahead of yourselves. But anyways, hopefully the new plans work out well... and include options for existing customers.

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