Sprint reportedly readying new wireless plans, maybe including $50 for unlimited everything

Sprint reportedly readying new wireless plans, maybe including $50 for unlimited everything
Sprint is in a tough position right now. Its plans to purchase T-Mobile have fallen through; and, after T-Mobile surpassed Sprint to become the 3rd biggest carrier in the U.S., T-Mo continues to pull away. Sprint needs to fight back, and it looks like the first big move will be to unveil some new wireless service plans, including a $50 plan that will offer unlimited voice, text, and data.

The announcement of Sprint's new plans is expected to happen as soon as next week, but exactly what form those new plans will take is still a bit of a mystery. As mentioned, there could be a new plan which would offer unlimited everything. The unlimited everything plan has been in testing in Chicago, and would be a big move for any major carrier. Right now, unlimited everything would cost $110 per month on Sprint, or $80 per month on T-Mobile. Verizon and AT&T don't even offer unlimited data plans, though you could pay $415 per month for 50GB of data on AT&T, or $750 per month for 100GB of data on Verizon. If you want to stay in the $50 range on Verizon, you'll only get 250MB of data. 

Sprint has also been testing a new family plan in Portland, OR, which would offer four lines for four smartphones and 20 gigabytes of data to share for $160. That is the same cost as plans on Verizon and AT&T, but each of those offers half the data. T-Mobile doesn't have shared data plans, but 4 lines with 5GB of data each would cost $180 with Big Magenta. 

The last plan in testing is one without a clear analogue, a new Framily plan which has been tested in Buffalo, NY. That plan works out to essentially be $10 off per line, compared to the current rate, which would mean a group of 5 people could pay $25 each to get unlimited talk and text, plus 1GB of data each. 

It is unclear what plans Sprint's new CEO Marcelo Claure will implement nationwide. The $50 unlimited everything would be the most aggressive option. The others would represent good deals, but maybe not good enough to bring users over to Sprint. Whatever the plan is, we should be hearing about it fairly soon. 

source: WSJ



48. rallyguy

Posts: 620; Member since: Mar 13, 2012

T-Mobile coverage stinks where I am. As long as you know that you won't be able to use your phone in all of the places others can, then your good. Looks like my SERO Premium plan won't be much different than what anyone can get.

40. InfDaMarvel

Posts: 18; Member since: Oct 20, 2010

Hey, the network may not be the best. But youll never hear me saying Ive ran over my data limit. Im probably going to switch to T-Mobile depending on these announcements. Anyone else feeling the same way? I wont be swindled by that duopoly (Verizon and ATT).

32. joe1blue

Posts: 169; Member since: Jul 25, 2013

the only way I would consider going to sprint is if they offered totally free unlimited service where I would have to pay nothin, geven that I still would have to give a it long thought before switching lol. no matter how good the plan is this service is horrible so what is the point.

46. lsutigers

Posts: 832; Member since: Mar 08, 2009

When was the last time you used Sprint, if ever? Many just jump on the bandwagon but as a Sprint (employer provided) and Verizon (personal) user, my experience has been excellent with Sprint in upgraded markets, coverage has always been excellent and data speeds are very close to VZW. Additionally, if you are in a Spark service area, speeds are significantly faster on Sprint than Verizon.

20. Rocket

Posts: 744; Member since: Feb 24, 2014

Hey PA fyi im paying $85 for everything unlimited with sprint not $110.

21. engineer-1701d unregistered

Same here

28. true1984

Posts: 871; Member since: May 23, 2012

That makes 3 of us. I think they're referring to the old unlimited plan from 3 years ago

34. wumberpeb

Posts: 453; Member since: Mar 14, 2011

The Unlimited My Way plan for $80 was introduced a while ago, how is Phone Arena still referencing the ancient, overpriced Simply Everything plan?

19. bugsbunny00

Posts: 2267; Member since: Jun 07, 2013

sprint needs to make a step up,hope the $50 plan is true i might consider.

26. downphoenix

Posts: 3165; Member since: Jun 19, 2010

its true, but its not widely available, its just in trial markets. $40 for 3gb data as well.

17. AlexYouOC

Posts: 53; Member since: Jun 19, 2012

Im just counting the days until the Note 4 is released so I can finally leave Sprint. Worst service i've ever had ever since I upgraded to the M8

45. lsutigers

Posts: 832; Member since: Mar 08, 2009

Where are you located?

16. youlookfoolish

Posts: 193; Member since: Dec 14, 2012

Ha, factually incorrect. But this site is an infamous T-Mobile cheerleader so there shouldn't be a surprise. Their T-Mobile post constitute press releases more often than not.

14. engineer-1701d unregistered

If Sprint does a $50 lte phone plane that would change the leaking amount I would get it and they could limit data to 5gb I would be OK with it unlimited better considering I don't get good or even decent speeds

13. tyger11

Posts: 299; Member since: Oct 29, 2012

The New Sprint: Limited only by our crappy network! :)

10. downphoenix

Posts: 3165; Member since: Jun 19, 2010

"after T-Mobile surpassed Sprint to become the 3rd biggest carrier in the U.S., T-Mo continues to pull away." Factually incorrect.

7. Nobodey

Posts: 76; Member since: Jan 03, 2010

Let's be honest, no one has a truly unlimited plan, at least not how most of us think of it. The closest to truly unlimited is Tmobile's 80 dollar plan, but even that limits tethering and now torrenters.

6. Guti986

Posts: 78; Member since: Dec 26, 2013

TMobile surpassed Sprint as biggest prepaid carrier. But Sprint is still 3rd overall. Lets not get ahead of yourselves. But anyways, hopefully the new plans work out well... and include options for existing customers.

29. TheMan

Posts: 494; Member since: Sep 21, 2012

There's a smell of desperation to this move.

5. Joshua9007

Posts: 94; Member since: Jun 08, 2012

I think this article forgot to say that t-mobile THINKS they will overtake sprint for the 3rd largest carrier position by the END of the year, as said by their CEO. They are not larger right yet, only in terms of their prepaid business... which was helped by the fact that they merged with MetroPCS. Even so, with their sizes being relatively the same, its a false sense of accomplishment if they leapfrog each other. They both need to focus on taking share from the big 2, thus helping the competitive structure of the telecom industry. Sprint I think would be better to offer the unlimited plan at $50/user & have a $10/2GB of tethering add-on. If a 2 person account were to sign a 2yr contract @ $15/line and both had tethering, the price would actually be $150/mo, which is what they were charging on their old everything data plan, only it offers hotspot usage. At this price, they would provide good value to those who are in their service area & keep up their ARPU - which is necessary to remain profitable and have money to improve/expand their network. I also like the thought of them going after the at&t/vzw $160 plan, as it seems to be something that customers are responding well to. Maybe they can offer something with the framily plan that allows customers under the same billing address to share their data, that way your friend you added to save you money can't steal your data... idk, just some thoughts.

33. downphoenix

Posts: 3165; Member since: Jun 19, 2010

the framily plan allows people that are on the same billing address but separate accounts to join together actually. and it doesnt do shared data, everyone gets their own pool. And Unlimited Data on it is $20 vs T-Mobile's $30.

39. efgjr

Posts: 2; Member since: Aug 16, 2014

I just look at T-Mo plan, it's $80 for unlimited.. but they are crying about usage and are talking about closing those high Data Users accounts. can you say law suite... the plan clearly states "down load all you want.." that is what is going to be hard to fight in court.. Sprint is $45 total with the Unlimited Data added.. and this deal may get sweeter soon.. so get ready..

4. bestmvno

Posts: 251; Member since: Mar 07, 2014

T-Mobile does offer (for a limited time) a $100 family plan that includes 2.5GB data per line for a family of 4. I can finally start to like what Spring is doing. The previous CEO wasted so much money and did so many things wrong over the years, I'm surprised it took him so long to get ousted. Wi-max anyone?

9. Joshua9007

Posts: 94; Member since: Jun 08, 2012

Hesse got overpaid for a vision that he never got to see come to life. He came in after the disastrous Nextel merger, when the government said they could not launch CDMA service on the spectrum gained in the lower 800Mhz band, and the high band spectrum @ 2600Mhz had to be built-out by 2009. Wi-max was the only TDD (time division duplex) technology that was available to be launched by the time the deadline was for the spectrum. They knew that they would eventually move to LTE, but it wasn't ready for commercial use, so sprint spun it as a "first 4G" network.

27. FAQMD1

Posts: 19; Member since: Aug 15, 2014

Joshua9007 - Finally someone who understands what happened to Sprint. The facts seem to be forgotten by folk. Sprint was a leader at the time, too. This is what happens when the gov gets involved. They stopped Sprint cold at the time and they did it again by saying they would not approve the Softbank purchase of T-Mo. Everyone can rejoice at the competition since the gov would not allow Softbank to buy T-Mo and merge it with Sprint but the fact remains, no business can be successful racing to the bottom in pricing and still hope to build out their nation wide network and give great customer service. It just doesn't happen assuming they want to make a profit. The failure of the FCC to approve this deal with Softbank was an early Christmas gift to AT&T and Verizon thereby insuring them a continued lead over Sprint & T-Mo. Talk about picking winners and losers. In the end, AT&T and Verizon do not have to match T-Mo & Sprint pricing since they already have most of their network built out. They only need to come down on their prices a little. In the meantime T-Mo & Sprint will be fighting it out for scrapes in the low price arena. (no pun intended) Bottom-line, T-Mo gets bought out by Dish or some other player. Softbank/Sprint stays a number 3 player and AT&T and Verizon laugh all the way to the bank thanking their lobbyist for a job well done at the FCC. And, the consumers are stuck with 2 strong nationwide carriers and 2 weak nationwide carriers. So sad.

24. Doakie

Posts: 2478; Member since: May 06, 2009

I dunno, their WiMAX network worked better than their LTE network did. I got 7-10 Mbps connections on WiMAX all over Seattle on my EVO 4G, LTE I had 1.5 Mbps connections on my HTC M7 which was ***4*** generations newer! I was like WTF....Seriously?!?!?! Six months later I was in bliss on AT&T.

25. FAQMD1

Posts: 19; Member since: Aug 15, 2014

True but you can not share the data.

1. PapaSmurf

Posts: 10457; Member since: May 14, 2012

There's a Sprint store outside my job and I haven't seen them promoting the $50 unlimited plan...

2. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

That's because the announcement will be next week. Just slow your roll. This is just speculation or rumor. The official announcement will happen next week.

3. PapaSmurf

Posts: 10457; Member since: May 14, 2012

The store outside my job usually puts up banners and promotions a week or two before they announce them for some reason. The Framily promotion was put up a few days before Sprint themselves announced it. $50 is a good deal if it works where you live though.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless