Sony unveils its own smart speaker equipped with Google Assistant



Sony has now joined the growing number of tech firms offering a smart speaker, which will be listed as the model number LF-S50G. The smart speaker craze, kicked off by the launch of the Amazon Echo in the U.S. on June 23rd 2015, has taken hold in 2017. Besides Amazon and Google, whose smart speakers make up most of the models currently sold, later this year we will see new versions of the product launched from Microsoft, Apple, Samsung and now Sony.

Each smart speaker is typically comprised of a speaker and a virtual assistant. On the Echo, Amazon introduced Alexa who has become a breakout  star in 2017. Now found on devices such as the HTC U11 smartphone, the future appears bright for Amazon's virtual assistant. On the Google Home it is Google Assistant acting as the virtual assistant, and Microsoft's Invoke will star Cortana. The Apple HomePod will of course feature Siri, and Bixby will handle the job on Samsung's yet to be introduced model.

Just the other day, Google said to expect Google Assistant to end up in more smart speakers besides Google Home, and sure enough the Sony LF-S50G will employ Google Assistant. The Sony device, which is splash-proof with an IPx3 certification rating, will use Google Assistant to allow users to stream songs from Spotify, Google Play Music and Pandora. Owners of the Sony smart speaker can also ask for sports scores, weather conditions, and turn on or off any smart devices in their home. Users can also pair their phone to Sony's device via NFC or Bluetooth connectivity.

The Sony LF-S50G will show the time on the speaker, which Sony says is powerful enough to "comfortably fill the average room with sound" while offering a 360-degree audio experience. The device will be available in October in black or gray priced at $200. The following month, the Sony smart speaker will be available in Germany, France and the U.K. priced at €230 or £200. As a comparison, Apple's HomePod will be priced at $349 when it launches in December.

Check out Sony's new smart speaker in action by clicking the video found at the top of this story!

source: Sony

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9 Comments

1. Techist

Posts: 311; Member since: Jan 27, 2015

Looks very nice! If it sounds any better than the Google Home, which sounds pretty awesome especially considering how small it is, it will be a superb device!

11. sgodsell

Posts: 6849; Member since: Mar 16, 2013

I like that it's somewhat water resistant. Plus PhoneArena never mentioned anything about Sony's speaker can also play movies and videos directly to supported TV's or Chromecast devices as well. Sony's new TVs have Chromecast support built in. So users with either a Google Home or Sony's new speaker can just tell the speaker to play a YouTube video of your choice, or a movie. You can even use the gesture control top on Sony's speaker as well to control music or podcasts. Why do you leave that important information out PhoneArena?

2. Sparkxster

Posts: 1181; Member since: Mar 31, 2017

Beautiful minimalist design! This is one to watch for sure!

3. dzennon1

Posts: 4; Member since: Jun 27, 2016

Wow this ad is terrible

4. Smat1234 unregistered

Sorry copied Apple HomePod. Why am I not even surprised?

6. mixedfish

Posts: 1544; Member since: Nov 17, 2013

Because a minimalist pod design is going to look like a minimalist pod design. Why am I not surprised?

7. Skizzo

Posts: 403; Member since: Jul 14, 2013

It'll be out months before the Apple HomePod is even released, it uses established tech from Google, and sound engineering from Sony, and yet, some idiot is always gonna claim that Apple did it first.

10. sgodsell

Posts: 6849; Member since: Mar 16, 2013

This is going to arrive before Apple's over priced Apple's HomePod goes on sale. Plus Google Assistant is much smarter than Apple's Siri. YouTube videos can easily prove that one. Also Sony's speaker uses NFC to easily setup the speaker. Naturally it can use wifi as well to setup as well. Plus it always shows the time, and has a gesture control top. So you can easily control Spotify, Play music, Pandora, and others with not only your voice, but with gestures as well. You can even play movies and videos to your TV as well from Sony's speaker, if you have a Chromecast or supported TV. Apple's can't play movies or videos to a TV.

5. Gadgetex

Posts: 192; Member since: Nov 10, 2013

I wonder how many built in microphones it will have for better Microphone audio quality

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