Sony rumored to announce a bezel-less flagship at IFA 2017


It looks like Sony might be preparing to surprise everyone this fall. A new rumor which surfaced on Chinese social media Weibo suggests that the tech giant could introduce a bezel-less flagship model rocking a 6-inch LCD display with an 18:9 aspect ratio at this year's IFA.

If this turns out to be correct, it would mark a huge turn in Sony's design philosophy. Many of the company's competitors have recently opted to trim down the bezels of their flagships, but you certainly won't find that on any 2017 Sony phone released to this date. The Xperia XZ Premium, XZs, XA1, and XA1 Ultra all sport sizeable bezels on the top and bottom, although the latter two don't have bezels on the side. 

We're not too sure on whether to deem this rumor as credible or totally false. On one side, Sony’s marketing director Don Mesa did say that the company is perfectly content with the 16:9 ratio at this year's MWC. Furthermore, the firm's entertainment division Sony Pictures currently relies on the 16:9 format, so it wouldn't be a smart idea to make a device that will letterbox all Sony movies and games.

However, Japan Display Inc., a conglomerate of the display divisions of Sony, Toshiba, and Hitachi, actually did announce that it will start a mass production of a "Full Active LCD display which has a slim bezel design on all four display sides, and a display aspect ratio of 18:9 for smartphone devices" less than two weeks ago. As both Apple and Samsung are set to launch premium smartphones with an "all-screen" design in Q3 2017, it makes perfect sense for the Japanese manufacturer to try and respond accordingly. 

source: Weibo; JDI 

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38 Comments

1. Myphoneisonfire

Posts: 403; Member since: Sep 05, 2016

Now this is a true flagship. Unlike the XZP. Go Sony !. Do away with the ancient design and monstrous bezels !

2. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

What makes the XZP not a true flagship? Just because of bezels? smh.

9. WPX00

Posts: 511; Member since: Aug 15, 2015

It's hard to deny the fact that it looks decidedly less futuristic than the S8 and what current images we have of the next iPhone.

15. Myphoneisonfire

Posts: 403; Member since: Sep 05, 2016

Yes , 2017 Flagships need 2017 designs.

26. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

No, flagships need flagship specs, features, and performance, you can't judge on appearance/design, because that is something that is completely subjective.

36. dazed1

Posts: 805; Member since: Jul 28, 2015

Its not only the looks/design you fool, its also the egronomics - the phone is like 2cm bigger! get your facts straight!

37. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Ergonomics? I've yet to see one complaint about this phone's ergonomics, I would've agreed with you if the side bezels were thick af, but no, you're just being a retarded hater searching for reasons to hate an inanimate object.

24. Ibiza

Posts: 14; Member since: Jun 01, 2017

I currently use the z5 premium and i didnt upgrade only bcz the xz premium look outdated compared to s8 and g6. waiting for next big thing Sony

7. Bankz

Posts: 2550; Member since: Apr 08, 2016

If only sony can make this design a reality, include their water resistance, audio and camera features (which are almost certain at this point) and possibly the 3d facial scanning software that was teased days ago with great battery life (dunno, but they used to be good at crazy endurance) then i will definitely get it. However, since qualcomm is bringing their inscreen fps early next year, my guts feel like sony should just wait 3 months more and include the sd845, inscreen tech, android 8.0 and BOOM..

33. Well-Manicured-Man

Posts: 703; Member since: Jun 16, 2015

I think that Sony does not really need a fingerprint scanner under the screen so quickly since Sony has implemented the reader at the side of its device. So it won't be on your way when going to bezel less design.

3. pixel_ftw

Posts: 84; Member since: Jun 19, 2017

Either reduce the bazel of your current design or Release a new design language. Sony's incremental design change is getting really boring now that other phone makers are releasing bazeless phones. They also need to improve their camera software. I'm not saying they are bad but they are definitely a step behind the best ( Pixel. U11, S8).

11. Bankz

Posts: 2550; Member since: Apr 08, 2016

Sony has the best build quality on android imo.. The only thing that draws them back is their seaming careless attitude towards new tech trends even when we know they have the capacity to do so. For instance they should have changed their designs long ago, they should have changed their overall ux, they should be on thesame amount of ram as every other flagship (i remember the xperia xz shipping with 3gigs of ram last year), they should be having the best cameras in the business, they should further develop their playstation app to be able to use anywhere, and they should have a feature that sets them apart from every other flagship. Apple does this with ios and design, samsung does it with their screens, oneplus does it with their price, pixel does it with their cameras and software, lg does it with their form factors, motorola does it with their modularity so sony should look for a niche they can fill or a category that is relatable.

12. Bankz

Posts: 2550; Member since: Apr 08, 2016

Even htc does it with audio, huawei does it by being a spec w***e and microsoft does it with continuum. These guys are master in these categories and that helps them to stand out in their own way. Yeah, i know sony has tried by introducing water resistance, omni balance design, remote play and stereo speakers but the problem is that those features are either no longer unique to them alone (water resistance), or are now long in the tooth (design), undercooked (remote play) or that they're not the best at (stereo speakers).

19. uzimafioso

Posts: 469; Member since: Jul 15, 2014

You forgot BB and it's security and LG with it's photocopying abilities.

14. maherk

Posts: 6965; Member since: Feb 10, 2012

I would just say reduce the bezels and give us a louder stereo speaker, and maybe throw an OLED screen as a bonus. Thesr would be a great addition for their 2018 model, as of now, the XZ Premium is almost perfect imo.

4. Cat97

Posts: 1933; Member since: Mar 02, 2017

I'm skeptical but if they would do it, Sony would finally become an option for me. Samsung will be caught with its pants down with the Note 8, it will not be truly bezel-less like the iPhone 8.

6. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

They will announce Xperia XZs Super duper ultra premium gold edition with 8k screen, 41 megapixel camera with triple lenses, and over 9000 mah battery, but the screen becomes 720p when using Whatsapp or making phone calls or browsing the web to save battery.

13. maherk

Posts: 6965; Member since: Feb 10, 2012

Someone correct me if I'm wrong, but didn't they change that with the XZ Premium where now the screens renders everything in 4k, even the UI?

20. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

#13 I haven't found any confirmation yet. I'll wait for Erica Griffin's full extensive review for confirmation.

8. surethom

Posts: 1719; Member since: Mar 04, 2009

Finally, Sony phone have one of the biggest bezels around also the design of every Sony phone for the last 4 years Looks Exactly the Same. Maybe I will have a look at this one.

17. Lyngdoh

Posts: 319; Member since: Sep 06, 2012

The Xperia ZL actually started the screen to body ratio race. Sad that Sony didn't not continue with that design.

29. drahcir02

Posts: 102; Member since: Mar 03, 2016

ZL design with todays specs would be awesome

10. Sparkxster

Posts: 1240; Member since: Mar 31, 2017

Im betting it's the rumored sony xperia x ultra! Definitely excited for whatever it turns out to be!!

23. trojan_horse

Posts: 5868; Member since: May 06, 2016

Sony going bezel-less at long last! It was about time, already.

27. Chuck007

Posts: 1411; Member since: Mar 02, 2014

If this is real my dream smartphone is about to come true. XZP is a great start. Surprise me Sony!

28. omnitech

Posts: 1131; Member since: Sep 28, 2016

Sony bezeless design should look great. Interested in seeing it.

30. JasontheVeteran

Posts: 51; Member since: Jun 05, 2017

Another 5.5" "flagship" No thanks

31. Lumberjack

Posts: 306; Member since: May 04, 2017

This screen is for Mate 10. XZ1 is 5.4" 16:9

32. Chaise unregistered

What would be the merit for buying a Sony phone without its' signature design? Tech-wise, they can't compete with Samsung (let alone marketing), they choose not to be competive with price like LG or Chinese oems, and it's not like their software is unique from stock or even like ios. If all future phones go bezelless, I believe that Sony will suffer the most as design of all companies would become relatively similar and Sony would lose their only uniqueness.

34. Pitrich

Posts: 239; Member since: Apr 13, 2016

That would be a really dope phone. I had a Z3 when T-Mobile carried it and really loved it. Lots of attention to detail. And tons of cool photo features

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