Sony reinvents the Christmas tree using NFC and your smartphone

Sony reinvents the Christmas tree using NFC and your smartphone
Just in time for Christmas, Sony has reinvented the Christmas tree so that it too fits into today's smartphone-centric lifestyle. No, this is not a virtual tree, but is actually a real live one outfitted with a smart tag. This allows you to change the color of the lights on the tree by using an app downloaded on your phone. Speakers hidden inside the tree can play music also controlled by you, using the same app.

While it certainly sounds like a thoroughly modern Christmas experience, the truth is that you cannot buy this tree anywhere. But if you live in the U.K., you can win it as part of the Japanese OEM's Facebook contest,  #UpgradeMyTree. Besides the tree, you can win a Sony Xperia Z and a number of Bluetooth connected accessories. To enter the contest, first you must live in the U.K. (we heard that groan) and give Sony your best sob story as to why you must win this 2-foot NFC tree.

Using social media (Twitter, Facebook, Vine or Instagram) you can upload your sad tale of a tree-less Christmas and your son Tiny Tim's crutches and, well, whatever you think will melt those cold hearted Sony judges. Use the hashtag #UpgradeMyTree. Submissions are allowed through December 18th at 18:00 GMT. Oh, you have to be 16 or older to enter. Good luck!



source: Sony via Pocketlint

Related phones

Xperia Z
  • Display 5.0 inches
    1920 x 1080 pixels
  • Camera 13.1 MP (Single camera)
    2.2 MP front
  • Hardware Qualcomm Snapdragon S4 Pro, 2GB RAM
  • Storage 16GB, microSDHC
  • Battery 2330 mAh
  • OS Android 5.1 Lollipop

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11 Comments

10. a_tumiwa

Posts: 393; Member since: Mar 16, 2012

SmartTree by Sony, and not Samsung?

7. JerryTime

Posts: 468; Member since: Nov 09, 2013

I usually spend more time bashing Sony than I do supporting them, but this is cool and I would love to have it. Nice job Sony.

4. xfire99

Posts: 1207; Member since: Mar 14, 2012

Coolt and too bad I dont live in UK.

3. samsungrocks

Posts: 10; Member since: Dec 12, 2013

sony always works on their design and hardware.it cant give something more like samsung

5. Reality_Check

Posts: 277; Member since: Aug 15, 2013

Your level of stupidity / fanboyism blows my mind away.

2. Marwanbalu

Posts: 14; Member since: Dec 12, 2013

Beautiful sony

8. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Except that travesty that is that guys British/American accent mix (or whatever it is).

11. marbovo

Posts: 658; Member since: May 16, 2013

definetly not british

1. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

LoL I wan't that.

* Some comments have been hidden, because they don't meet the discussions rules.

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