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Sony reinvents the Christmas tree using NFC and your smartphone

Posted: , by Alan F.

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Sony reinvents the Christmas tree using NFC and your smartphone
Just in time for Christmas, Sony has reinvented the Christmas tree so that it too fits into today's smartphone-centric lifestyle. No, this is not a virtual tree, but is actually a real live one outfitted with a smart tag. This allows you to change the color of the lights on the tree by using an app downloaded on your phone. Speakers hidden inside the tree can play music also controlled by you, using the same app.

While it certainly sounds like a thoroughly modern Christmas experience, the truth is that you cannot buy this tree anywhere. But if you live in the U.K., you can win it as part of the Japanese OEM's Facebook contest,  #UpgradeMyTree. Besides the tree, you can win a Sony Xperia Z and a number of Bluetooth connected accessories. To enter the contest, first you must live in the U.K. (we heard that groan) and give Sony your best sob story as to why you must win this 2-foot NFC tree.

Using social media (Twitter, Facebook, Vine or Instagram) you can upload your sad tale of a tree-less Christmas and your son Tiny Tim's crutches and, well, whatever you think will melt those cold hearted Sony judges. Use the hashtag #UpgradeMyTree. Submissions are allowed through December 18th at 18:00 GMT. Oh, you have to be 16 or older to enter. Good luck!

source: Sony via Pocketlint

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posted on 12 Dec 2013, 11:47 3

1. ArtSim98 (Posts: 3535; Member since: 21 Dec 2012)

LoL I wan't that.

posted on 12 Dec 2013, 11:51 5

2. Marwanbalu (Posts: 14; Member since: 12 Dec 2013)

Beautiful sony

posted on 12 Dec 2013, 14:54

8. Finalflash (Posts: 3527; Member since: 23 Jul 2013)

Except that travesty that is that guys British/American accent mix (or whatever it is).

posted on 13 Dec 2013, 06:03

11. marbovo (Posts: 658; Member since: 16 May 2013)

definetly not british

posted on 12 Dec 2013, 12:08

3. samsungrocks (Posts: 10; Member since: 12 Dec 2013)

sony always works on their design and hardware.it cant give something more like samsung

posted on 12 Dec 2013, 13:12 10

5. Reality_Check (Posts: 277; Member since: 15 Aug 2013)

Your level of stupidity / fanboyism blows my mind away.

posted on 12 Dec 2013, 12:43 1

4. xfire99 (Posts: 939; Member since: 14 Mar 2012)

Coolt and too bad I dont live in UK.

posted on 12 Dec 2013, 14:04 1

7. JerryTime (Posts: 468; Member since: 09 Nov 2013)

I usually spend more time bashing Sony than I do supporting them, but this is cool and I would love to have it. Nice job Sony.

posted on 12 Dec 2013, 20:37 1

10. a_tumiwa (Posts: 378; Member since: 16 Mar 2012)

SmartTree by Sony, and not Samsung?

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