Sony should fix this problem with its gadgets right now

This article may contain personal views and opinion from the author.
Sony should fix this problem with its gadgets right now
Sony.

If you grew up in the 80s or 90s this is a name that you associate with some of the most iconic gadgets of the time. 

These days, the company is known mostly for its Sony PlayStation gaming console, as well as mirrorless cameras, but back in the day there was a lot more than that. The Sony Walkman revolutionized the way we listened to music. Even earlier, Sony Trinitron TVs set a new standard for a beautiful moving image. And did you know that Sony was also behind the 3.5" floppy disk that replaced bigger and bulkier alternatives? Back then, Sony did not just make cool gadgets, it pushed new standards and formats that moved the whole tech industry forward.

But enough with the retrospection, what I want to talk about today is the present. And how angry I am with Sony.

See, Sony still makes great products. According to many reviewers, its wireless earbuds are the best you can get, beating the AirPods Pro while also costing less than the trendy Apple buds. But unless you are reading the tech news on a daily basis, I bet you haven't heard about them. Or let me put this in another way: there is a problem so big with those earbuds that even if you heard about them and knew how great they were, you still would not remember them.

And the reason is the most mundane and boring you can imagine: it's the stupid name of the product.


Who in their right mind at Sony's HQ in Tokyo would ever think that a consumer would remember a name as poetic as... "WF-1000XM3"?

Yup, the WF-1000XM3 are the AirPods killers I mentioned, but... how is Sony expecting people to buy these buds if you can't even remember the name? If you can't even look them up?

Or those award-winning noise-blocking cans that Sony makes? "Oh, you meant the Sony WH-1000XM3s?" said nobody ever because nobody would be able to remember such a name.

If you are into cameras, you might have heard Sony just released a new grip that makes vlogging much easier. The name? Thanks for asking: it's the "GP-VPT2BT"!

Looking for a Sony Bluetooth speaker? Is it the SRS-XB10 or the SRS-XB41 that you are interested in?

Seriously, these names could well be the randomly generated passwords of Sony staff at this point.

My point is simple: Sony still makes great products. It might not be quite the innovator it was back in the 80s or the 90s, but it already has arguably the best true wireless earbuds on the market and I can't for the life of me remember their name to recommend them to the next person asking me for an alternative to AirPods. So just freaking give them a proper name, Sony, will you? The FreeAirs? The WalkPods? I'm sure your multi-billion marketing department could come up with something! Everything sounds better than... WF-1000XM3...

P.S. Feel free to share your ideas about how Sony should name its true wireless buds in the comments below! If you have a great idea Sony might well hire you.

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23 Comments

33. shiv179

Posts: 205; Member since: Aug 08, 2012

Wow, this is the first time that I actually agree with Victor!

28. Borh77

Posts: 18; Member since: Oct 25, 2012

You are 100% right

26. miketer

Posts: 552; Member since: Apr 02, 2015

How come Phonearena doesn't delete these stupid posts that's above

20. jc.wilcox

Posts: 16; Member since: Jul 14, 2014

It is a good example of why semantic matters, and could imply the sink of the Ship. You can't forget the names Steve Jobs or Jony Ive, but the other end is not good either. The ipad, then The new ipad, then the brand NEW ipad. I bought my first Sony (not the "my first Sony" for kids) Walkman in the 80's because my cousin travel to the United State and bring a "CASSETTE PLAYER" that was as little as a CASSETTE (so you have to extend the Walkman to insert the cassette in) it was the Walkman WM20. and of course I had to google the name because I only recall it was a "Walkman" not my "Walkman SPORT" (Yellow). I only remember it was the thinnest Walkman Cassette I ever had in my hands. So Yes Sony have the worst history naming his products.

19. romeo1

Posts: 830; Member since: Jan 06, 2012

Yep the naming scheme is one of the big problems sony has. If people see my wf1000xm3 headset they are curious as it looks nice especially compared to the earpod case but they keep asking what it's called. Even the phones are confusing. First its was the z line then the x line, xz and now just nrs. Just can't understand why they are this bad at marketing these days. Walkman and cybershot should've stayed for the camera and music app. And they should've added a game platform like on the xperia play and called the app vita when the vita was declining in sales. I hope they keep making great products but please get a different marketing team. I don't want apple and samsung to be the only 2 manufacturers same for lg and htc

16. matistight

Posts: 1066; Member since: May 13, 2009

No mention of the phone naming schemes lol

18. Gustaurus

Posts: 25; Member since: Sep 03, 2018

They are consistent naming their phone as Xperia but the scheme is ridiculus. Xperia 1 is flagship an then 10 is midrange. Then there's smaller flagship called 5. They should name it Xperia 1c (compact) or Xperia 1s (small). People will confuse which alphabet declare the flagship or not.

11. maherk

Posts: 7114; Member since: Feb 10, 2012

I swear I knew it's the damn stupid names they give to their products. Hardware and software wise, Sony competes and at times surpass the best out there, it's just that for some stupid reason, they decide to give these excellent products names that no one manages to remember.

14. Cyberchum

Posts: 1152; Member since: Oct 24, 2012

Same here. I just scrolled to the middle, expecting it to be about the names, and I wasn't disappointed. They are horrible!

10. miketer

Posts: 552; Member since: Apr 02, 2015

Fully agree with this article. I've an emotional attachment to Sony because, back in the days when I needed to make 'the best of' collection of certain artists, I used to collate and record the best music that I like, on a cassette tape, on my own. Those cassette tapes were Sony metal cassettes SR60. I still have those collections on Sony and also forgot to mention TDK metal tapes. I take it out once in a while and play it on my Nakamichi Cassette player. So yes, I wish Sony is ahead in everything related to the digital world. They gave us some wonderful products, still giving good products. Let's hope that they name it well and push the boundaries.

9. irakliv unregistered

I love my Sony What the F**k 1000 times Mark 3-s, But I hear What the Hell 1000 times Mark 3-s (WH-1000M3) sound even better :) In all seriousness though, the naming scheme is as terrible as it can get.

7. caelironstaff

Posts: 25; Member since: Nov 02, 2018

As an owner of a lot of Sony products, including the WH1000XM3 and an Xperia XZ2, I wholeheartedly agree. I feel they should name their earbuds and cans after the Walkman line somehow. Like the Sony Walkman Buds/Pods.

8. Vancetastic

Posts: 1981; Member since: May 17, 2017

Walkbuds?

6. Vancetastic

Posts: 1981; Member since: May 17, 2017

Hard to disagree with this one. Those are not good product names.

12. superguy

Posts: 499; Member since: Jul 15, 2011

Outside of the Bravia and Playstation, how many Sony products actually have a name? Definitely valid criticism. I have a great Sony digital camera, but I couldn't tell you what it's called. But I know Nikon's Coolpix, Canon EOS and Elf, Panasonic Lumix, etc. Were I to shop for Sony earbuds now, I'd have to look up the products and actually do a comparison to make sure I got the ones I'm looking for. Even a simple name for a line and a model would be infinitely better than the part numbers they're using now.

13. darrenj1

Posts: 1; Member since: Jan 17, 2020

Bravia have product names too. Mine is kd-55x9305c Which I've remembered after 5 year's

15. Fritzkier

Posts: 2; Member since: Jan 15, 2020

It's Sony Alpha series. At least it's still easy to remember: A7 series for their full frame, A6x00 for their aps-c. But, those Bluetooth speakers and headphones? That's just randomly generated password.

17. Gustaurus

Posts: 25; Member since: Sep 03, 2018

Their phone is Xperia. Their digicam is Cybershot. Their mirrorless is Alpha. Their music player is Walkman. Yes not all people know about that brand name. Only PlayStation is the most known as video gaming console.

5. Samfruit

Posts: 35; Member since: Sep 11, 2018

Sony EP 1 (Sony Ear pod 1) then the next one can be EP 2

2. Basem1

Posts: 1; Member since: Jan 17, 2020

Sony Free Dive

1. User123456789 unregistered

I thought it was about a design flaw or something related to software.

31. 47AlphaTango

Posts: 748; Member since: Sep 27, 2015

Sony has flaws in both design and software on headphones and earbuds. While you can't experience these kind of problems if you bought the most expensive headphones (WH-1000XM3). You would encounter some problems on other products they offer.

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