Sony has a new goal: become world's third phone maker after Samsung and Apple by going downmarket
posted by Daniel P. / Mar 04, 2013, 2:07 AM
A pretty bold statement, considering the cheapo Androids that the Chinese sell by the boatload in that populated country of theirs. Moreover, Sony last year mentioned it will focus on a high-end, high-margin handsets more, but that strategy seems to be out of the window now.
affordable handsets for emerging markets, and, something tells us, this shift has come right after Sony decided to start churning out phones with Firefox OS at rock-bottom prices. The annual race is still in its early stages, and anything is possible, so all that is left for us is grab the popcorn and wait to see if Sony can pull it off.The tactic is apparently placed on making
Posts: 1144; Member since: Dec 05, 2012
the first thing to do to reach their goal is to bring competitive feature phones and mid-range ones. it will be difficult to do so only with high end devices.
posted on Mar 04, 2013, 2:25 AM 22
I don't know if it's just me, but I honestly prefer Sony out of all the Androids because of its 'premium' factor. All the best Sony!
posted on Mar 04, 2013, 9:08 AM 7
Posts: 804; Member since: Jul 20, 2012
Thank you, Sony. But not with Firefox OS please..
posted on Mar 04, 2013, 2:28 AM 6
Posts: 895; Member since: Jun 10, 2012
hmmm... still not impress with firefox, but im welcoming cheapo sony... how about symbian??
posted on Mar 04, 2013, 2:37 AM 0
Posts: 296; Member since: May 05, 2012
Focusing on 'only' High End model is going to be difficult. Only Apple survived that strategy. Samsung dominate the market share by flooding the market with affordable and mid-tier Android phones. Only after Galaxy S-II, and to some extent the Galaxy Nexus, their high end phones begins to be noticed by general market. Samsung handsets also seems to be the most 'value' ones - not focusing on premium material but on the most advanced internal hardware-supported with great inhouse software/apps. I love Sony phones. Even their budget phones (eg. Typo) looks great! And it's one of the best selling low end Android here. I do hope they don't leave the budget phones soon. Focus on great design across their line added with the Dust and Water Resistant ability - They might have the chance to regain their former glory since the SE days.
posted on Mar 04, 2013, 2:54 AM 2
Posts: 51; Member since: Feb 23, 2013
Aside from Samsung, I do believe that Sony has a potential too. I hope they can also as agressive as what Samsung did today. I can see Sony reigning in the near future just like Samsung today. I believe in you Sony. Go reach the top.
posted on Mar 04, 2013, 2:56 AM 0
Posts: 7; Member since: Dec 11, 2012
Two years ago they had an ambition to become No.1 Android tablet maker. Where are they now? The barely 1 year old Tablet S is abandoned, same goes to Xperia Tablet S. The fate of Xperia Tablet Z is yet to be seen. They are not pulling enough resources to support their own products. What they did in these 2 years is pushing more and more model but less and less support. I dont think they can make it
posted on Mar 04, 2013, 2:56 AM 3
Posts: 875; Member since: Oct 17, 2011
That would be very hard to achieve! Sony prices are almost always more expensive than others. And that is the reason cheap Chinese phone makers like hwawei, zte, Lenovo are doing very well!
posted on Mar 04, 2013, 4:48 AM 3
Posts: 90; Member since: May 29, 2012
i love u sony, but please dont go with firefox os, it doesnt look like a market winner. Check out nokia's smarter phone os heck s40 looks better than firefox os and is also a cheaper alternative, just check nokia's specs they are the most minimum u can find, and they even get reviewed by sites like this and gsmarena
posted on Mar 04, 2013, 3:31 PM 1
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