Sony has a new goal: become world's third phone maker after Samsung and Apple by going downmarket
Sony last year mentioned it will focus on a high-end, high-margin handsets more, but that strategy seems to be out of the window now.A pretty bold statement, considering the cheapo Androids that the Chinese sell by the boatload in that populated country of theirs. Moreover,
The tactic is apparently placed on making affordable handsets for emerging markets, and, something tells us, this shift has come right after Sony decided to start churning out phones with Firefox OS at rock-bottom prices. The annual race is still in its early stages, and anything is possible, so all that is left for us is grab the popcorn and wait to see if Sony can pull it off.