Sony Xperia 1 price revealed by British online retailer that’s now taking pre-orders

Sony Xperia 1 price revealed by British online retailer that’s now taking pre-orders
During MWC ‘19 a couple of weeks ago Sony announced four new smartphones with a new styling created around its “CinemaWide” displays with a 21:9 aspect ratio. As with every unconventional design, there were some that loved it and some that hated it. Of course, the most interesting phone of the bunch was the flagship: Xperia 1.

Sony revealed pretty much everything about its new top device, from the aforementioned display to the Snapdragon 855 that’s powering it and even some of the new software features that were implemented to make use of the tall screen (check our hands-on for more). What the company didn’t say was how much the device would cost and when will people be able to buy it.

It appears that we now have those two final pieces of the Xperia 1 puzzle, thanks to the UK retailer Clove (and XperiaBlog.net). We don’t know if Clove launched their Xperia 1 page earlier than planned but either way, it’s now taking preorders for Sony’s new flagship and naturally, that requires a price!

The Xperia 1 is listed for 707.50 GBP without VAT (around $925) and 849 GBP with VAT (around $1,111). VAT doesn’t really interest us since it varies a lot, so let’s focus on the price without it. $925 is obviously just a direct conversion and we know that phones and other tech products are often a bit pricier in Europe than they are in the States. Which means that the most likely us price for the Xperia 1 will be $899.

Unsurprisingly, $899 is also the price for the Samsung Galaxy S10. This tells us two things. First, Sony won’t be pricing its 2019 flagship more aggressively than usual and second, the Xperia 1 will have to compete against one of the best phones of the year with few advantages (if any) at its disposal. 

What’s even worse for Sony is that, if the website listing is correct, the first Xperia 1 shipments are expected towards the end of May. That’s roughly three months from now. By then, millions of potential Sony customers would have already bought one of Samsung’s flagships and forgotten about the Xperia 1 altogether.

Overall, things aren’t looking great for the Xperia 1, to say the least. We’re not sure how many units Sony is hoping to sell, but it seems like its phones are becoming more and more niche products that only the most loyal fans of the brand are buying. We’d be happy to be proven wrong, however.

Related phones

Xperia 1
  • Display 6.5" 1644 x 3840 pixels
  • Camera 12 MP / 8 MP front
  • Processor Qualcomm Snapdragon 855, Octa-core, 2840 MHz
  • Storage 128 GB + microSDXC
  • Battery 3330 mAh

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11 Comments

1. tangbunna

Posts: 444; Member since: Sep 29, 2016

is the camera of this 2019 flagship xperia phone getting better yet or still cap by "DSLR" loosy marketing?

2. Djz89

Posts: 431; Member since: Aug 25, 2014

Not to bad at all compared to others, i would much rather have a xperia 1 than s10 or huawei, they actually try to make something special.

3. Whitedot

Posts: 704; Member since: Sep 26, 2017

It simply not happening.

4. Nionx

Posts: 175; Member since: Oct 30, 2017

Truthfully I'm more interested in the xperia 1 than any of the S10 models. The elongated form factor reminds me of my beloved xperia z ultra. I was never a big fan of any of the S line, more of a Galaxy Note guy. I'll definitely check this one out when its available

5. OneLove123

Posts: 792; Member since: Aug 28, 2018

May? I might get the oneplus 7 by then.

6. ryq24

Posts: 873; Member since: Oct 17, 2011

Sony X1 can't even competes against the Samsung S10 E what more the S10.

11. Sealblaighter

Posts: 417; Member since: Jan 26, 2014

This is going to change this year you will see that.

7. monoke

Posts: 1127; Member since: Mar 14, 2015

This is a bad time to buy phones. 5g networks are right around the corner. 4g is still fast but I'll wait for next devices. I think they'll all be ready by then.

8. Xyzdragon

Posts: 10; Member since: Dec 23, 2018

5G speed? Get ready for 5G price. So fast and you'll be limited to 300Mb

9. Nevita

Posts: 30; Member since: Sep 01, 2018

Sony knows that the phone will not sell massively, only those who work creating content can buy it, If you are a user who only uses the phone to listen to music on Spotify, use Snapchat and play little games this phone wasn't made for you, You'll be better with a Xiaomi or Oneplus because you simply do not have enough technical knowledge to properly assess the phone.

10. mootu

Posts: 1373; Member since: Mar 16, 2017

The X1 might be a bit cheaper than this article is reporting. Clove is a retailer that usually lists phones early (grey imports) and then price gouges adding £50 - £100 on top of rrp. Not saying this is definitly the case but it does happen a lot on that site.

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