Sony Hong Kong now says Sony Xperia Z2 is delayed until June

Sony Hong Kong now says Sony Xperia Z2 is delayed until June
The delayed launch of the Sony Xperia Z2 has become a major problem for the Japanese manufacturer. After all, this particular model is expected to take on competitors like the Samsung Galaxy S5 and the HTC One (M8). Early news about the delay had the phone launching in late April/early May. Nearly two weeks later, Sony U.K. was telling retailer Clove not to expect delivery of the handset until May.

But even that time frame might be too optimistic. Sony Hong Kong is now confirming that the flagship phone won't be released until June. This has to be disheartening for those who saw the phone unveiled at MWC in late February and have been patiently waiting for the release of the Xperia Z2. In the U.S., there is speculation that the phone will be a Verizon exclusive with a Q2 launch.

Sony might have boxed itself into a corner. With the Japanese manufacturer releasing a new flagship model every 6 months, by the time the Xperia Z2 sees the light of day, its successor could be due. Remember, Sony Mobile’s Creative Director Kurozumi Yoshiro called the Xperia Z2 Sony's flagship model for the first half of the year. If the delay stretches out any longer, buyers might decide to wait for the Sony Xperia Z3 which would force Sony to take a hatchet to its pricing for the Xperia Z2. Shortages of parts needed for the device are being blamed for the delay.

source: XperiaBlog via AndroidCentral

Related phones

Xperia Z2
  • Display 5.2" 1080 x 1920 pixels
  • Camera 20.7 MP / 2.2 MP front
  • Processor Qualcomm Snapdragon 801, Quad-core, 2300 MHz
  • Storage 16 GB + microSDXC
  • Battery 3200 mAh(19h 3G talk time)

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29 Comments

1. jellmoo

Posts: 2589; Member since: Oct 31, 2011

No matter how good a device you put out, if you can't execute the release properly, it will struggle for success. I really hope Sony learns something from this, because they are almost certainly going to lose sales to Samsung, and potentially to LG as well. They really may want to re-think their 6 month strategy.

7. whburling

Posts: 14; Member since: Apr 08, 2014

Yes, Jellmoo, your thinking is sound in my mind. It seems as if the release loop did not consider material management. That seems odd for a Japanese company as they are so good at material managment. Perhaps upper management doesnot comprehend anything but the urgency of deliverying as management may only be connected to marketing and assume everything else can magically happen. By going back to an annual cycle, they run the risk of losing market share over the short term, but if they provide a very real (deliverable) reliable, user friendly and technically performing (features truly satisfy user's needs) cell phone then the market may wait. Certainly apple users wait. willingly. I like your thinking jellmoo

2. Whopyourass unregistered

Misleading crap. The way it is written suggests as if Sony is delaying the Z2 for all markets and everyone is affected? U gotta be kidding me, the Sony Z2 is already readily available for sale in my country at $328 with a 2 yr contract ever since the last weekend and my friend is already using it LOL. That's Hong Kong's problem and NOT everyone's.

4. jellmoo

Posts: 2589; Member since: Oct 31, 2011

It isn't though. It's indicative of a problem that Sony has when it comes to execution. The device has not seen widespread release, and it still doesn't have details as to when that may happen. Devices like the M8 and S5 are being launched with good execution, hitting their markets quickly and on multiple carriers. Sony still doesn't have a plan announced for the US. And rumours of a Verizon carrier exclusive don't help. Heck, here in Canada it will be a Bell exclusive, with rumours pointing to a May launch, but nothing definitive. Sony is struggling to get this device to market, and until they manage to solve that problem they won't be a competitor in the high end, regardless of how good their device may be.

21. TMach unregistered

UK based and getting mine next week! All major partners are due to have the device available next week and that mean all networks, Carphonewarehouse and Phones4U. I guess Sony did not anticipate the demand for this device....Nevertheless, I would suggest the unfortunates wait as this is way better than plastic phones out there. Only rival for build quality is the M8!

29. Keiko

Posts: 1; Member since: Apr 16, 2014

I live in Japan, and this phone is NOT available, nor has the release been announced.

3. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

Man if sony keeps me waiting this long i wont hold my breath. Galaxy s5 ftw. Still waiting till may launch

5. aayupanday

Posts: 582; Member since: Jun 28, 2012

LG G3 will start hitting the markets till then.

8. zuckerboy

Posts: 898; Member since: Dec 22, 2011

yes g3 will be released in june.

11. fouadqr

Posts: 326; Member since: Nov 21, 2012

Don't forget LUMIA 930 BTW ..21-1

16. zuckerboy

Posts: 898; Member since: Dec 22, 2011

I dont like 930 so didnt need to mention

19. aayupanday

Posts: 582; Member since: Jun 28, 2012

#ThankYouTaker :'(

6. Killua

Posts: 270; Member since: Nov 25, 2013

Oh fck. My country still hasn't even got a pre-order yet. I guess I'm screwed,

20. _Bone_

Posts: 2155; Member since: Oct 29, 2012

Get the S5 like a champ and never look back. I doubt anyone spending a week with it would take it back, let alone think of another phone, design or other 3rd world problems. You'll even forget you're using a phone.

27. Killua

Posts: 270; Member since: Nov 25, 2013

I do interested in S5 too, but I'm more inclined to take device that is good for playing music, thus Z2 with it's stereo & nc is my first choice.

9. adecvat

Posts: 641; Member since: Nov 15, 2013

Sony Z3 only 4 months ahead

25. Tizen007

Posts: 575; Member since: Jan 07, 2014

By then people will be waiting for the Galaxy Note 4, Nexus 6, and the iPhone 6. If the Z3 is released in Q3-Q4 of 2014 its SCREWED. I hope Sony makes an intelligent choice.

10. ryq24

Posts: 875; Member since: Oct 17, 2011

Sony is not that strong in Hong Kong so the delay will not hurt that much. Having said that, sony still have a long way to go if it want to catch up to Samsung with this kind of problem.

12. marlboro

Posts: 94; Member since: Mar 27, 2014

SCRIPTED! that's all!

13. marlboro

Posts: 94; Member since: Mar 27, 2014

they've already paid by Samsung for the delays...

14. dbdrummer88

Posts: 29; Member since: Feb 24, 2014

If Sony would at least confirm what their plan is for the U.S., I would be happy to wait another month or two for this phone. I'm on Verizon so I think I have the best chance compared to other carriers, but in an ideal world I would hope that all carriers get this amazing phone.

24. KParks23

Posts: 725; Member since: Oct 13, 2010

I'm in the same boat as u, if this phone is coming to Verizon I'm going to wait and buy it off contract if not what the hell am I waiting for wish they would say something!

15. jaytai0106

Posts: 1888; Member since: Mar 30, 2011

Already got my Z2 from Taiwan that my mom brought back for me :P

17. emadshiny

Posts: 1144; Member since: Dec 05, 2012

Damn you Sony, you must not delay the release of such a great phone. It will hurt you, just saying.

18. Tsepz_GP

Posts: 1175; Member since: Apr 12, 2012

Wasn't Eldar Murtazin the 1st one to expose this a few weeks ago? Funny how everyone conveniently forgets that part after bashing his tweet. :)

22. mike2959

Posts: 694; Member since: Oct 08, 2011

I'm thinking by then, the LG G3 will be steam rolling Everyone.

26. Tizen007

Posts: 575; Member since: Jan 07, 2014

When it's announced, definitely. Even the GS5 will lose momentum by then.

23. techperson211

Posts: 1280; Member since: Feb 27, 2014

Already got it in my country.

28. drazwy

Posts: 355; Member since: Jan 15, 2014

Wow that sucks. The only phone even remotely exciting this spring and it's not coming. June will be optimistic. Watch for Q3/Q4 in the states and by then it's a gen. behind.

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