Sony Ericsson aims to be the World's largest Android supplier

Currently sitting with a 17% share of the global Android market, Sony Ericsson CEO Bert Nordberg said on Wednesday that the joint venture is aiming to be the market share leader. The executive didn't give a market share target or a time frame relating to this quest, but the current leader has a 23% piece of the pie.

For Sony Ericsson to achieve this goal, the company will have to step things up in terms of manufacturing. Currently, all of the joint venture's Android phones are powered by the 1.6 build of the operating system. Most top-end phones using Google's open source OS are loaded with Android 2.1 or 2.2. Sony Ericsson is also going to have to revise their strategy for dealing with U.S. carriers. The current flagship Xperia X10 went months between its launch overseas and its recent release on AT&T. The result was that by the time the X10 was available in the U.S. as a subsidized handset, its specs had been surpassed by many other carrier branded models.

One way that Sony Ericsson could shake things up would be to offer an Android phone with capabilities to link with the Sony PlayStation gaming platform. Recent speculation centered around such a device powered by Android 3.0, that if produced, could help Sony Ericsson take a huge slice of market share away from the other Android phone manufacturers.

SonyEricsson Xperia X10a Specifications | Review (European version)

source: AndroidandMe

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