Users are deleting Snapchat following its "slap Rihanna" ad (UPDATE)

Snapchat's fall from grace has been swift and sudden. The company changed its UI on iOS, which led upset Snapchatter's to circulate a petition demanding that the old UI be brought back. That might have cost the company a few iOS subscribers, but it is nothing compared to the current brouhaha that Snapchat finds itself embroiled in. The messaging app ran an ad on its app asking whether users "would rather slap Rihanna or punch Chris Brown." Brown was convicted in 2009 after brutally attacking Rihanna in a car.

Many Snapchat subscribers took to social media to post their disgust with the ad, and several of them said that they would uninstall the app from their phones. Negative comments were found all over Twitter, including one from Chelsea Clinton that said, "Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this." Which does make us wonder, what was the marketing department at Snapchat thinking? Were they thinking at all?

UPDATE: Snapchat has issued a statement about the incident, calling the ad "disgusting." The statement goes on to say "We are so sorry we made the terrible mistake of allowing it through our review process. We are investigating how that happened so that we can make sure it never happens again."

Today, Rihanna herself called out Snapchat on her Instagram account, posting that Snapchat has let down women, children and men who have been victims of domestic violence. Investors also took sides today as Snapchat parent SNAP saw its stock slide as much as 5% to hit a low of $16.91 before rebounding to close at $17.20, off 3.6% on the day.

source: NYPost



1. iurisimo

Posts: 10; Member since: Apr 10, 2017

id rather slap Rihanna's sexy ass.

22. avalon2105

Posts: 352; Member since: Jul 12, 2014

I see you are a man of culture.

31. lyndon420

Posts: 6827; Member since: Jul 11, 2012

If you're good looking it would most likely be alright. But if you're ugly...well then that would be harassment.

38. andynaija

Posts: 1262; Member since: Sep 08, 2012

Or it would just be harassment either way.

3. baldilocks

Posts: 1540; Member since: Dec 14, 2008

Everyone is too sensitive...

6. TechDork

Posts: 404; Member since: May 10, 2010

So making fun of a domestic violence attack is funny to you?

11. rouyal

Posts: 1583; Member since: Jan 05, 2018

It also had "punch Chris Brown". Gender equality, right? That's what people preach until it actually happens, then the sjw knights come out.

12. Jango

Posts: 376; Member since: Oct 24, 2014

Yes because being equally bad to every party is better than being half good half bad. You're real smart. How about 'let's not be violent against women or men'?

24. rouyal

Posts: 1583; Member since: Jan 05, 2018

I don't see anyone protesting for Chris Brown, do you?

13. LiveFaith

Posts: 487; Member since: Jul 04, 2015

Nope. Not gender equality for the faux social justice warriors. Each gender must be treated equally. It's just that one gender is more equal than other ya know. Remember the SJWs and their massive outrage against Tiger Woods' wife, right? Ya know, spousal abuse allegedly with a GOLF CLUB, then a spouse who went into hiding for like 90 days! I remember the equality marches, protests, and lawmaker demands well. Not.

17. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014


8. PryvateiDz

Posts: 444; Member since: Jul 31, 2011

And you're part of the problem.

9. vandroid

Posts: 405; Member since: Sep 04, 2012

The Snapchat update was garbage and Snapchat feels as if they can do whatever. No one is sensitive, everyone is just getting tired of Snapchat's sh*t.

33. therealestmc

Posts: 679; Member since: Jul 23, 2012

There is no doubt our current generation is a bunch of soft pussies. They are offended by any little thing and want to shut down everyone's opinion they don't agree with. They are disgustingly weak. If this was real everyone would standing for both Chris Brown and Rihanna.

28. blkatfirstsight

Posts: 39; Member since: Mar 05, 2018

A victim of domestic violence has an issue with being mad fun of regarding her situation and everyone is too sensitive for not finding it funny nor entertaining. Wow society teaches me more and more each and everyday.

40. lyndon420

Posts: 6827; Member since: Jul 11, 2012

Yup. Didn't need safe places when I was a kid...we were also smart enough not to eat laundry detergent.

4. sachouba

Posts: 266; Member since: Jun 08, 2014

And those angry teenagers will keep using Snapchat 100 times a day, because they will have forgotten all about it in 2 hours.

5. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

Was it Snapchat's own team or just made by an external content provider? I don't like the head of Snapchat but the masses can be very fickle

7. matistight

Posts: 997; Member since: May 13, 2009

Am I the only one that picked Punch Chris Brown?

10. L0n3n1nja

Posts: 1578; Member since: Jul 12, 2016

Very poor taste for this ad, but nothing to get butt hurt enough over to quit using snapchat. The terrible user interface, poor quality images on Android, and advertisement in the app are plenty of reasons to uninstall snapchat.

14. miketer

Posts: 527; Member since: Apr 02, 2015

I don't mind slapping Rihanna and the likes a 100 times for being a very bad example to the teen generation. These stars stink. One one hand she gains sympathy by saying that she has gone through child abuse (no one should go through it) and on the other, she has these raunchy moves on stage where she disrespects her own body, sets a bad example to the teens and the younger children who follow and copy her, opening them up to more abuse and immoral outlook. But then, you can hardly see anything moral in the overall culture in Europe and in some places around the world, so it's no use just blaming Rihanna. So called entertainers like her, Katy Perry, etc are just there to make money in whichever way. So her bank balance only shows what we are looking for as entertainment and what the majority of this generation believes in, as entertainment and hence,I should be in the minority. No matter what my belief, let not anyone go through child abuse or domestic violence.

15. Scott93274

Posts: 6040; Member since: Aug 06, 2013

My wife informed me a month ago that I have a snap chat account... I was unaware of this... But yeah, this was way over the line and the head of their marketing department should be fired.

16. boriqua2000

Posts: 258; Member since: Mar 11, 2009

Can i do both?

18. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

God typical american hypocrite behaviour. This ad is just a joke.....take it for what it is. You cant make stupid jokes, but you can buy a gun in the supermarkets......talking about strange priorities....

20. medtxa

Posts: 1655; Member since: Jun 02, 2014

They're dumb moralist who lack common sense.

19. Heisenberg

Posts: 378; Member since: Feb 11, 2015

Phonearna, can't you guys get informations correctly for once? The change happened on Android and iOS, not just the latter

21. T12RYK

Posts: 849; Member since: Jun 10, 2011

If only you had the ability to read properly! **Sigh**

23. xtroid2k

Posts: 601; Member since: Jan 11, 2010

Sigh smh. Why would any company do this. Besides the fact that this happened almost 10 years ago and yet we are still capitalizing on it: yes "CAPITALIZING" on something that today has become a very serious issue is beyond me. Domestic violence is no JOKE!

25. Whitedot

Posts: 831; Member since: Sep 26, 2017

No no no...this is wrong. I would be fumming with anger too but I dont have Snapchat

29. PhoneCritic

Posts: 1354; Member since: Oct 05, 2011

I don't know Rihanna as a person and can't openly criticize her personally but what I can criticize is her work and many other artist, in the black Rap music industry, as being Hypocritical. Black ( which I am) culture wants its men not to be refereed to as "Niggers" or it Women as "Hoes/Bitches" But in every other rap song/video since the mid 80's these new artist have been calling each other "niggers" and Calling their Black women "Hoes" and portraying extreme violence against one another in both. Our, Black/White kids buy this up. In almost all of Rihanna's videos ( Rianna is a very beautiful young lady) she is bumping and grinding her well endowed backside on some guys crouch and all the other ( well endowed) young girls are scantly dress doing the same thing. What message does this send? The violence against both men and women in these records/videos. The objectification of women ( by women) and the demeaning references. Yea these stars can sit and preach to us about morality? They made millions of this stuff and will continue to make millions off of it til we the public wake up and call them out. I am so glad to see the backlash against Hollywood during the Oscars ( imagine a bunch of elite millionaires several times over < who knew what was going on for decades and used it to their benefit to get to where they are now -multi millionaires- now preaching to us about decency). Give me a break. So, to both Rihanna ( and all of Hollywood) take the log out of your own eye before taking the speck from our eyes.

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