Snapchat starts charging for multiple message replays, adds new filters and effects for selfies

Snapchat starts charging for multiple message replays, adds new filters and effects for selfies
Messaging app Snapchat has a valuation in the range of $16 billion to $19 billion. How can anyone justify such a figure? In 2014, the app brought in $3 million in revenue and for the year, it was $128 million in the red. An update to Snapchat that is rolling out today, is bringing with it a new source of revenue for the company, along with new features for selfie snapping Snapchat subscribers.

If you're familiar with Snapchat, you know that once you open a message, you have ten seconds to view it before it disappears. And while Snapchat members have been allowed to replay one message a day since 2013, the new update allows subscribers to buy three replays for 99 cents. There is still a caveat. Even after laying out 99 cents for the three replays, each message can be replayed just once before it is gone forever.

The update to Snapchat also includes a new feature called Lenses. This includes various effects and filters that can enhance boring selfies and turn them into works of art. To activate Lenses, while using your camera to take a selfie, long-press your face on the display. Multiple versions of the selfie will be snapped, with you deciding which one to send.

Will Snapchat be able to turn Replay into a solid revenue stream? If so, the valuation of the app might continue moving skyward.

source: Snapchat via SlashGear

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11 Comments

1. fyahking

Posts: 1146; Member since: Jan 28, 2015

Pay? No!lol

2. SamDH1

Posts: 419; Member since: Apr 21, 2015

SNAPCHAT FINALLY WORKS ON MARSHMALLOW :D

3. HASHTAG unregistered

128 million in red? Maybe they should of sold it to Google or Facebook (can't remember who wanted to buy Snapchat).

4. downphoenix

Posts: 3165; Member since: Jun 19, 2010

I'm sorry, but Snapchat is just stupid. Unless you're a secret spy, or someone that uses Ashley Madison, I don't really see the point.

6. King_bilo

Posts: 115; Member since: May 20, 2015

I hear it's big among the "send me nudes" community

10. TerryTerius unregistered

.... In other words, people

8. iosl0ver5eva

Posts: 119; Member since: Jan 16, 2015

Really sorry to hear that you see no value in having snapchat. You should try making some friends or something.

5. Fallen1

Posts: 288; Member since: Nov 14, 2014

And this is where its value dropped even more

7. Rager722 unregistered

They got rid of the count down clock.... Smh

9. cheeseycheeser

Posts: 413; Member since: Mar 24, 2011

Your description of the update is false. Once holding down on your face it then maps your face and shows live 3D effects. You can then snap a video with the live effect or take a photo.

11. strudelz100

Posts: 646; Member since: Aug 20, 2014

How can a business exist that is 128 million bucks in the red and only takes in 3 million in revenue? Its literally impossible if we actually live in a capitalist economy. Thats the issue. We don't live in a capitalist economy. We all live in a time of fake funny money, where the dollar has no value. Its not backed by Gold: The dollar is backed by faith. Furthermore, the dollar is loaned at 0% INTEREST to banks and wall street by the Federal Reserve (Which is not part of the US government and elects its own officials, check it out). Money loaned at zero percent interest breaks the US economy because the loaned money has no consequence. With the right connections the Elite and Super Rich can literally buy anyone out, or buy any property and assets you want with literally no repercussions. Im sure you've all noticed that your bank account literally never grows. That's due to 0% percent interest as well. The way your parents and grandparents saved retirement wealth has been stolen from Americans (and Europeans). Instead, the big banks and wall street, which completely control American politics would like you to invest (Gamble: see 2008) into a company which literally should not exist. 129 Million in debt with 3 million in revenue is the balance of a company that should be bankrupt many times over. Buy Gold folks. The real state of the economy reveals itself in statistics like this.

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