Siri is well ahead of assistant competition; AI “powerusers” are actually outside the demographic you'd expect
by Preslav Kateliev / Jul 12, 2017, 3:15 AM
According to a study by Verto Analytics, 43.8% of smartphones in the USA have some sort of AI app, which has been used in May of 2017. The voice assistants usually come on around commute times, right before or right after Google Maps is used, the study has found. That's no surprise, but here's the real shocker — while, on average, your typical user will use their assistant app of choice for about 12 minutes per month (spread across 10 sessions for the same period), the people that spend the most time talking to their AI are 52-year-old women — up to 1.5 hours per month.
The study goes on to outline how the most popular voice assistants are doing. Siri has seen a drop in its user base from May 2016 to May 2017 — it's down by 15% of its monthly userbase (about 7.3 million users). At the same time, Amazon's Alexa has seen a 325% increase in monthly users, going from 800,000 to 2.8 million, and Microsoft's Cortana has also seen a steady indease, from 200,000 to 700,000 over the same period.
Still, Apple's Siri is well ahead of the competition — it has 41.4 million people using it monthly, while its second closest competitor is Samsung's S Voice with 23.2 million users. With Bixby Voice taking its sweet time to launch in the US, that lead isn't going to be changing soon. However, Verto notes that the overall smart assistant niche has struck a plateau and while some AI apps are marking a steady growth, the sector is stagnating.
source: Verto Analytics
I'm sure the community will read this article fully and not scream "iPhone arena".
posted on Jul 12, 2017, 3:19 AM 0
Why would they, this article only mentions Apple is ahead in how many users are using the assistant. Not how useful the assistant is actually is. Siri is ahead in users, but not in usability.
posted on Jul 12, 2017, 3:42 AM 1
Posts: 5868; Member since: May 06, 2016
"Not how useful the assistant is actually is. Siri is ahead in users, but not in usability." Yeah, but it doesn't mean much of anything, though. Usability/ability/capability of an AI assistant is what matters, IMO... and not how (dumb?) users decide to use it.
posted on Jul 12, 2017, 4:24 AM 0
Posts: 721; Member since: Apr 19, 2012
That basically because Siri was release ahead of others competitors, plus iOS device doesn't allow user to switch their default voice assistant over Siri, of course user doesn't have a choice and continue to use it (Since it is much more simple to long press the home button than go to the home press and find for alternative voice assistant).
posted on Jul 12, 2017, 3:20 AM 1
Posts: 6747; Member since: Sep 30, 2014
or probably because users need to repeat or rephrase the question because siri can't understand the question or can't give correct answer.. that's why users need more time when using siri..
posted on Jul 12, 2017, 6:05 AM 0
Posts: 3948; Member since: Oct 03, 2015
I use siri every day but I don't get that average session duration time, almost 3 minutes try a couple of seconds lol. She isn't a true AI so you can't have a conversation with her or anything and her jokes aren't that funny so WTH is up with that time smh.
posted on Jul 12, 2017, 3:22 AM 0
Posts: 540; Member since: May 09, 2017
I'd have thought that the better the assistant, the less time you spend talking to it. I remember our neighbours having a chat with Siri repeating the question over and over again because Siri was so useless. Probably spent a good 20 minutes and gave up in the end. Is 20 minutes a good thing because it's being used more or does it just show how inefficient it is?
posted on Jul 12, 2017, 4:20 AM 1
Posts: 3948; Member since: Oct 03, 2015
Siri usually gets what i'm saying most of the time, I have never spent more than 10-20 seconds telling siri what I want, to call someone, send a short text, do a quick search or set my alarm/timer. The longest time I've spent talking to siri would be the time I purposely asked questions that got siri to say something kinda funny. To be fair idk how bad siri use to be because I hadn't really spent time using the AI until last year when I decided to get an iPhone so I don't have a baseline to talk about siri's usefulness over the years.
posted on Jul 12, 2017, 4:44 AM 0
Posts: 3973; Member since: Nov 01, 2016
It's because you have to ask your question three different ways before she understands. These things take time.
posted on Jul 12, 2017, 4:40 AM 1
Posts: 116; Member since: Oct 26, 2011
Alexa is doing well and will continue to do better mainly due to increase in adoption of home automation and IOE. Most smart devices from other brands like philips, TP link, etc are usable on Alexa. Controlling your lights, fans, heater etc is not only cool, but also improves home energy efficiency. The trend is catching up fast and only open doors to more AI usage as folks gets used to it. Same is the case with Google Home. Its doing really well with home automation and coupled with Google's amazing ecosystem, its ever more compelling. Their Google Home device and AI on phone are all very well streamlined and synced If Apple does not get into the same line and up their game - then good bye Siri! Google and Amazon have gone way far ahead already. Cant even compare at this stage.
posted on Jul 12, 2017, 4:05 AM 1
Posts: 1301; Member since: Sep 04, 2015
I seem to be missing Google Assistant in this list, but they do list Google Now launcher, Google Home and Google Allo... Seems they didn't want to list it or had no data on it to add it. My experience is that it works far better than Siri and Cortana, S-Voice is terrible in every way.
posted on Jul 12, 2017, 5:46 AM 0
Posts: 2383; Member since: Jul 18, 2010
Hate to be that guy, but aren't there a few points of correction on that graphic? How is there no number of users for Google Now? If the number is unknown or unpublished shouldn't it just have the "n/a"? If it were less than 1M (which I'd be dubious about) then shouldn't it still have a decimal placed number? And, then there's the Google Home numbers... Um, isn't Google Home just the recently renamed Chromecast? Do you guys do any friggin' fact checking or have an editor do due diligence before just spewing something on a page webpage???
posted on Jul 13, 2017, 12:55 AM 0
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