Siri is well ahead of assistant competition; AI “powerusers” are actually outside the demographic you'd expect

Siri is well ahead of assistant competition; AI “powerusers” are actually outside the demographic you'd expect
Voice assistants on our smartphones are still a bit of a niche — a lot of people out there either feel uncomfortable or unnatural when speaking to their phone, others don't trust the speech recognition algorithms enough and prefer to just punch in whatever it is themselves. But, with companies working hard to improve their proprietary AI over the years, there are those users that have come to trust and rely on their voice assistants.

According to a study by Verto Analytics, 43.8% of smartphones in the USA have some sort of AI app, which has been used in May of 2017. The voice assistants usually come on around commute times, right before or right after Google Maps is used, the study has found. That's no surprise, but here's the real shocker — while, on average, your typical user will use their assistant app of choice for about 12 minutes per month (spread across 10 sessions for the same period), the people that spend the most time talking to their AI are 52-year-old women — up to 1.5 hours per month.

The study goes on to outline how the most popular voice assistants are doing. Siri has seen a drop in its user base from May 2016 to May 2017 — it's down by 15% of its monthly userbase (about 7.3 million users). At the same time, Amazon's Alexa has seen a 325% increase in monthly users, going from 800,000 to 2.8 million, and Microsoft's Cortana has also seen a steady indease, from 200,000 to 700,000 over the same period.

Still, Apple's Siri is well ahead of the competition — it has 41.4 million people using it monthly, while its second closest competitor is Samsung's S Voice with 23.2 million users. With Bixby Voice taking its sweet time to launch in the US, that lead isn't going to be changing soon. However, Verto notes that the overall smart assistant niche has struck a plateau and while some AI apps are marking a steady growth, the sector is stagnating.


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25 Comments

1. Nopers unregistered

I'm sure the community will read this article fully and not scream "iPhone arena".

5. RebelwithoutaClue unregistered

Why would they, this article only mentions Apple is ahead in how many users are using the assistant. Not how useful the assistant is actually is. Siri is ahead in users, but not in usability.

10. trojan_horse

Posts: 5868; Member since: May 06, 2016

"Not how useful the assistant is actually is. Siri is ahead in users, but not in usability." Yeah, but it doesn't mean much of anything, though. Usability/ability/capability of an AI assistant is what matters, IMO... and not how (dumb?) users decide to use it.

20. sissy246

Posts: 7124; Member since: Mar 04, 2015

Exactly....

22. audibot

Posts: 649; Member since: Jan 26, 2017

well when they poll apples HQ and San Francisco what did you think would happen

2. Arthurhkt

Posts: 725; Member since: Apr 19, 2012

That basically because Siri was release ahead of others competitors, plus iOS device doesn't allow user to switch their default voice assistant over Siri, of course user doesn't have a choice and continue to use it (Since it is much more simple to long press the home button than go to the home press and find for alternative voice assistant).

17. ibend

Posts: 6747; Member since: Sep 30, 2014

or probably because users need to repeat or rephrase the question because siri can't understand the question or can't give correct answer.. that's why users need more time when using siri..

21. whatev

Posts: 2327; Member since: Oct 28, 2015

I believe that Siri is more used because there are more iPhones than Samsungs and also because S voice is very sluggish and imprecise that users prefer to ignore it

3. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

I use siri every day but I don't get that average session duration time, almost 3 minutes try a couple of seconds lol. She isn't a true AI so you can't have a conversation with her or anything and her jokes aren't that funny so WTH is up with that time smh.

6. Bankz

Posts: 2550; Member since: Apr 08, 2016

Google assistant or nothing.

9. TerryD

Posts: 553; Member since: May 09, 2017

I'd have thought that the better the assistant, the less time you spend talking to it. I remember our neighbours having a chat with Siri repeating the question over and over again because Siri was so useless. Probably spent a good 20 minutes and gave up in the end. Is 20 minutes a good thing because it's being used more or does it just show how inefficient it is?

13. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Siri usually gets what i'm saying most of the time, I have never spent more than 10-20 seconds telling siri what I want, to call someone, send a short text, do a quick search or set my alarm/timer. The longest time I've spent talking to siri would be the time I purposely asked questions that got siri to say something kinda funny. To be fair idk how bad siri use to be because I hadn't really spent time using the AI until last year when I decided to get an iPhone so I don't have a baseline to talk about siri's usefulness over the years.

12. cmdacos

Posts: 4262; Member since: Nov 01, 2016

It's because you have to ask your question three different ways before she understands. These things take time.

14. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

Personally I hardly have to repeat myself, 1/10 chance. Everyone's voice and pronunciation of words all differ and so do their odds of having to repeat themselves when using an AI assistant.

4. top5inhindi

Posts: 1; Member since: Jul 12, 2017

Good article

7. schinnak

Posts: 116; Member since: Oct 26, 2011

Alexa is doing well and will continue to do better mainly due to increase in adoption of home automation and IOE. Most smart devices from other brands like philips, TP link, etc are usable on Alexa. Controlling your lights, fans, heater etc is not only cool, but also improves home energy efficiency. The trend is catching up fast and only open doors to more AI usage as folks gets used to it. Same is the case with Google Home. Its doing really well with home automation and coupled with Google's amazing ecosystem, its ever more compelling. Their Google Home device and AI on phone are all very well streamlined and synced If Apple does not get into the same line and up their game - then good bye Siri! Google and Amazon have gone way far ahead already. Cant even compare at this stage.

8. gigicoaste

Posts: 457; Member since: Feb 21, 2016

actually that was the expectation, currently elder persons are using AI more than young people.. there is no surprise!!

11. Bfrenz

Posts: 285; Member since: Aug 26, 2012

Yeah, setting up reminders and grocery list is the main things I do on siri.

15. cmdacos

Posts: 4262; Member since: Nov 01, 2016

Who TF is using S Voice? I'm a huge Sammy fan and won't touch that crap...

16. Back_from_beyond

Posts: 1438; Member since: Sep 04, 2015

I seem to be missing Google Assistant in this list, but they do list Google Now launcher, Google Home and Google Allo... Seems they didn't want to list it or had no data on it to add it. My experience is that it works far better than Siri and Cortana, S-Voice is terrible in every way.

23. G4796

Posts: 4; Member since: Sep 25, 2013

So they didn't add the most installed AI on smartphone in world to the list and claims that Siri is most popular AI..

18. MrShazam

Posts: 987; Member since: Jun 22, 2017

WTH!? People are actually making use of the "dead" S-Voice? Very interesting...

19. ShadowSnypa786

Posts: 593; Member since: Jan 06, 2017

S-Voice is the 2nd best voice assistant looks like Samsung did something right :D Seems it isn't as rubbish as most people claim.

24. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Hate to be that guy, but aren't there a few points of correction on that graphic? How is there no number of users for Google Now? If the number is unknown or unpublished shouldn't it just have the "n/a"? If it were less than 1M (which I'd be dubious about) then shouldn't it still have a decimal placed number? And, then there's the Google Home numbers... Um, isn't Google Home just the recently renamed Chromecast? Do you guys do any friggin' fact checking or have an editor do due diligence before just spewing something on a page webpage???

25. mobilefuture

Posts: 224; Member since: Nov 12, 2011

3rd Paragraph, last line, it should be increase not indease @Paul K!

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