Sara Lee – Sydney, Australia adopts Windows Phone over BlackBerry, Android, iOS

Sara Lee – Sydney, Australia adopts Windows Phone over BlackBerry, Android, iOS
Sara Lee, which is now incorporated under “Hillshire Brands” has chosen to go all-in with Microsoft’s mobile platform and is issuing Nokia Lumia 800 devices, operating on the Optus network, to their workers at the company’s Sydney plant, marking another blow to Research in Motion.

In the land down under, RIM has been taking it on the chin.  Retailer Woolworth’s and Australian airline Qantas recently announced departures from BlackBerry as well, favoring the iOS in those instances. Tire maker, Bridgestone’s Australian operations also recently adopted Windows Phone.

Sara Lee has deployed about 70 handsets out of an anticipated 500, from executives to factory workers, and is quite pleased with the near seamless integration with the larger enterprise, which is built on Windows. IT Manager, Michael Holt lauded Windows Phone and its major advantage of being able to integrate with Microsoft Lync which allows the business to integrate their telephony solution directly to the mobile device. In addition, the connectivity with Microsoft Office, Internet Explorer, and Nokia Drive were all value-added features that gave Windows Phone the advantage with its “stronger enterprise solution.”

After Microsoft and Nokia provided some hands-on training for the completely new user experience, the feedback from the users has been positive according to Holt. In addition, many of the fundamental tasks are completed a lot faster, increasing productivity. Sara Lee also has a corporate app store which allows the company to push corporate approved devices to the handsets using a mobile device management tool by Airloom.

The timing of this migration may have some people wondering, given the release of Windows Phone 8 next Monday. However, the company plans to migrate to Windows Phone 8 in the future.

sources: Computerworld Australia and Delimiter



1. wp8forever unregistered

Of course who would pick the best, now that windows 8 is backing up wp8 is gonna be natural for ppl to see them and buy them, cuz people are going gto see tiles every walmart, target, best buy, hhgregg, ebay, everywhere. I just can see a lot of hates.

6. iamfury

Posts: 78; Member since: Oct 07, 2012

bad bad bad grammar but thumbs up for the wp8 -_-

2. ambrown

Posts: 33; Member since: Sep 06, 2012

Annnd....RIM is dead. Too bad BB 10 got pushed back so far, they'll be fighting an uphill battle to maintain customers come 2013...heck it was already an uphill battle that just got worse.

3. Edmund

Posts: 656; Member since: Jul 13, 2012

and yet those clowns at Gartner seem to think android will somehow overtake Windows. LOL..

5. MorePhonesThanNeeded

Posts: 645; Member since: Oct 23, 2011

Only a matter of time, or do you not notice that Android is actually on more smartphones and tablets that windows? Also I would like to point out that Android is now seamless experience be it phone or logical step is home PC for those who still dabble in those things.

4. InspectorGadget80 unregistered

Better Windows than Iphone

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.