Samsung's ostrich ad just got seven awards at a major trade festival
by Kaloyan C. / Jun 26, 2017, 2:59 AM
Thanks to the huge amount of leaks we were showered with beforehand, the Galaxy S8 launch event wasn't exactly the bombshell announcement Samsung probably wanted it to be. However, there was one thing pretty much no one could have expected: the ostrich ad. If you haven't seen it yet, go press the play button on the video above; it's really, really good.
So good, in fact, that it just got hit with an impressive seven awards at the Cannes Lions International Festival of Creativity, the biggest event of its kind in the advertising industry. The ad scored three gold medals in the visual impact, animation and direction categories, as well as two silver and two bronze medals.
The ad, which is, curiously enough, primarily focused on the Samsung Gear VR instead of the Galaxy S8, shows an ostrich (spoiler alert!) learning to fly with the help of Samsung's VR headset. This is supported by a tagline urging you to "do what you can't," which sure is uplifting, though perhaps bordering on oxymoron territory a bit.
via The Korea Herald
Posts: 790; Member since: Jul 21, 2015
Samsung haters and poor sony fanboys gonna blast Samsung for this ad. Get over it Samsung is number one, the invincible competitor.
posted on Jun 26, 2017, 3:11 AM 5
Posts: 5868; Member since: May 06, 2016
Ads which are creative enough to actually win awards... and 7 medals, for that matter, with 3 gold going to the creativity part alone. This Ad us the first to have impressed me since after the "Designed for Humans" Ad of the Galaxy SIII.
posted on Jun 26, 2017, 3:46 AM 10
Posts: 1250; Member since: Dec 03, 2014
Iphonearena going again.....,,,Its not apple, its bad...
posted on Jun 26, 2017, 3:41 AM 1
Posts: 5474; Member since: Apr 05, 2013
So where does PhoneArena say it's bad?
posted on Jun 26, 2017, 3:50 AM 0
Posts: 6747; Member since: Sep 30, 2014
seven awards -> get a short 3 paragraphs.. recycled iPhone leak -> get at least 5 paragraphs full of praise
posted on Jun 26, 2017, 4:45 AM 11
Posts: 2305; Member since: Sep 11, 2014
And the festival was organized by Samsung!!!!!
posted on Jun 26, 2017, 5:58 AM 0
Send a warning to post author
Send a warning to Selected user.
The user has 0 warnings currently.
Next warning will result in ban!
Ban user and delete all posts
Message to PhoneArena moderator (optional):