Samsung's ostrich ad just got seven awards at a major trade festival


Thanks to the huge amount of leaks we were showered with beforehand, the Galaxy S8 launch event wasn't exactly the bombshell announcement Samsung probably wanted it to be. However, there was one thing pretty much no one could have expected: the ostrich ad. If you haven't seen it yet, go press the play button on the video above; it's really, really good.

So good, in fact, that it just got hit with an impressive seven awards at the Cannes Lions International Festival of Creativity, the biggest event of its kind in the advertising industry. The ad scored three gold medals in the visual impact, animation and direction categories, as well as two silver and two bronze medals.

The ad, which is, curiously enough, primarily focused on the Samsung Gear VR instead of the Galaxy S8, shows an ostrich (spoiler alert!) learning to fly with the help of Samsung's VR headset. This is supported by a tagline urging you to "do what you can't," which sure is uplifting, though perhaps bordering on oxymoron territory a bit.

FEATURED VIDEO

18 Comments

1. Hallyu

Posts: 790; Member since: Jul 21, 2015

Samsung haters and poor sony fanboys gonna blast Samsung for this ad. Get over it Samsung is number one, the invincible competitor.

4. trojan_horse

Posts: 5868; Member since: May 06, 2016

Ads which are creative enough to actually win awards... and 7 medals, for that matter, with 3 gold going to the creativity part alone. This Ad us the first to have impressed me since after the "Designed for Humans" Ad of the Galaxy SIII.

6. maple_mak

Posts: 953; Member since: Dec 18, 2013

Did Sony killed your family? Why hate Sony so much? Owh, pathetic Sammy+Japan haters.

9. zenun12

Posts: 205; Member since: Oct 31, 2016

lol....me myself who is a Sony fan find this ad interesting and creative in itself...I sure do salute Samsung for their creative maketing techniques.

10. splus

Posts: 132; Member since: Nov 26, 2011

Just shut up. Nobody's blasting anyone, you're the only one hating. The ad is great and everyone agrees about it. Be positive for a change.

17. skyline88

Posts: 696; Member since: Jul 15, 2013

easily-triggered Samsung fanboy spotted.

2. iushnt

Posts: 3042; Member since: Feb 06, 2013

'Just ad' or 'ad just' PA?

3. RoboticEngi

Posts: 1250; Member since: Dec 03, 2014

Iphonearena going again.....,,,Its not apple, its bad...

5. RebelwithoutaClue

Posts: 5474; Member since: Apr 05, 2013

So where does PhoneArena say it's bad?

16. RoboticEngi

Posts: 1250; Member since: Dec 03, 2014

They don't. It's just hidden there in the sentences. It doesn't take a brain surgeon to figure out how it is seen here at "mini" Cupertino......

18. RebelwithoutaClue

Posts: 5474; Member since: Apr 05, 2013

Guess not only beauty is in the eye of the beholder

7. ibend

Posts: 6747; Member since: Sep 30, 2014

seven awards -> get a short 3 paragraphs.. recycled iPhone leak -> get at least 5 paragraphs full of praise

8. maple_mak

Posts: 953; Member since: Dec 18, 2013

And includes "after Note 7 explosion incidents..."

12. cnour

Posts: 2305; Member since: Sep 11, 2014

So? You don't like? Go away.

11. cnour

Posts: 2305; Member since: Sep 11, 2014

And the festival was organized by Samsung!!!!!

14. RebelwithoutaClue

Posts: 5474; Member since: Apr 05, 2013

Oh please stop lying, you're so full of it. They're not even a sponsor

13. apple-rulz

Posts: 1843; Member since: Dec 27, 2016

It is a great ad, funny and the ostrich is adorable!

15. ahmadkun

Posts: 508; Member since: May 02, 2016

Actually i did subscribe to all samsungs channels just to watch their adds

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.