Samsung's event question: are we seeing live demos?

Samsung's event question: are we seeing live demos?
If you've been watching the livestream of the Samsung Galaxy S 4 announcement, you'll no doubt have noticed that the entire conceit of the event is that it is a product announcement mixed with skits to "demonstrate" the features. The skits amount to about the same as a live theater advertisement for the various features on the device. But, that leads to an important question: are we seeing live demos?

This is key, because a hallmark of product announcements has always been live demos. It's a simple fact that live demos of features are far more impressive than pre-rendered demos. With live demos you can see something working, and you know there is always the risk of a feature not working (like say Face Unlock during Google's Android 4.0 Ice Cream Sandwich announcement). 

So far, all we've seen from Samsung are videos of features, and one skit where it could potentially have been a live demo (S Translator). The host has even gone out of his way to make jokes about how all of these people are actors and what they're doing is fake. And, overall it's looking like Samsung has the event 100% scripted. Is that a mistake?

We're not sure, but at the very least, it makes for an awkward announcement. Especially since it seems so clearly built to be a live event experience, but the livestream doesn't have the audience on mic, so it sounds like every joke and big reveal are falling flat to those of us watching from home.

Related phones

Galaxy S4
  • Display 5.0" 1080 x 1920 pixels
  • Camera 13 MP / 2 MP front
  • Processor Qualcomm Snapdragon 600, Quad-core, 1900 MHz
  • Storage 64 GB + microSDXC
  • Battery 2600 mAh(17h 3G talk time)

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36 Comments

1. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

its very cheesy , and feels a bit like the ipad 3 event and the siri demo ....

3. wp8forever unregistered

Htc one or iphone 5 is the way to go ppl this is the biggest dissapointment , same crap as the s3 no way samcrap

5. Android4u

Posts: 456; Member since: Aug 16, 2012

Lol sorry Sammy...Nokia beat you too it with that sensitive screen..and LG has dual camera

7. RaKithAPeiRiZ

Posts: 1488; Member since: Dec 29, 2011

designed for retards

6. blingblingthing

Posts: 962; Member since: Oct 23, 2012

Not fake, they are now allowing people to use the Galaxy S4 now

8. chemhaz

Posts: 161; Member since: May 04, 2012

I like it and will be looking forward to getting one.

9. Timmehor

Posts: 599; Member since: Mar 09, 2013

SO cringe worthy, but kinda entertaining and fun.

10. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

I see that majority of features are just a software gimmicks (bloatware). :(

15. nnaatthhaannx2

Posts: 820; Member since: Oct 19, 2011

Yeah, it probably has like 30 apps of bloat to start off with, more than what most people use in total.

31. nard0207

Posts: 18; Member since: Jan 03, 2013

You can just root it and install a custom ROM anyway.

35. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

I know, I just say that majority of a new features are just a software gimmicks.

11. TheMan

Posts: 494; Member since: Sep 21, 2012

It definitely was not a live demo of the language translator

12. henrickrw

Posts: 408; Member since: Sep 16, 2011

Love this phone.. HTC One is dead

16. amats69

Posts: 1527; Member since: Nov 12, 2012

mind conditioning....you can cry now! LMAO...EPIC FAIL !

13. bobolicious

Posts: 19; Member since: Jan 20, 2013

when can we get one? is there a day and time it will be able to be purchased?

18. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

Never! :D

14. biophone

Posts: 1994; Member since: Jun 15, 2011

I loved loved loved loved loved loved loved loved the announcement. Wasn't blown away by the phone but I was blown away by the announcement. The features seemed cool the specs are top notch but I just don't love the way it looks. I don't really care if the demos are live are not.

17. biophone

Posts: 1994; Member since: Jun 15, 2011

It was also in my hometown!

23. protozeloz

Posts: 5396; Member since: Sep 16, 2010

I have to say the S4 is a Great upgrade, announce was weird but overall nice, I can see lots of people using some of those features... Except the translation and SOME camera features... They should be burnt with fire! With fire I tell you

32. biophone

Posts: 1994; Member since: Jun 15, 2011

If the translation works well its great. If it doesn't then I agree. I really like the dual camera thats kinda neat.

33. protozeloz

Posts: 5396; Member since: Sep 16, 2010

For video chat is nice, for pictures and videos.. I doubt it for some reason and translation was in 9 languages, compared with Google translate it makes me wonder why would they spend money on something android already has a good service for

19. DerryAhmad

Posts: 296; Member since: May 05, 2012

I just noticed this. The announcement was fun. But it'd have been nice to see a live demo. Kinda disappointed with the lack of hardware innovation. But the software/apps are pretty useful. Some of them are Blackberry'esque (Knox/Blackberry Balance, Screen Sharing), Sony-esque (air View/Floating touch), Nokia (Smart Shoot/Erase). But I also enjoyed some of the new apps like Story Album that can be made into (paid) hardcopies. S-Translator, Picture and Sound, and that Air Gestures looks like magic!

21. MartianMe unregistered

the women were the only thing i liked .

22. Reverence

Posts: 224; Member since: Jul 16, 2012

we, loyal samsung lovers, have been betrayed by samsung!

24. moe53

Posts: 8; Member since: Mar 12, 2013

if an app surfaces that gives the s3 the same software, you'll have almost identical phones!

26. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

DISAPPOINTING! Samsung, why? why?

27. blingblingthing

Posts: 962; Member since: Oct 23, 2012

I'm not even a Samsung fan and I'm impressed. What were you expecting?

28. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

The design, which is everyone disappointed about, the features were great though.

30. andro.

Posts: 1999; Member since: Sep 16, 2011

Yes i secomd that,features are great, but the design is the bummer. i can in no way condone a company follow apples lead and not change a handset design year after after. Its gonna be iphone 5s this year anyhow so more of the same. 2013 is looking slightly less exciting tech wise now

34. blingblingthing

Posts: 962; Member since: Oct 23, 2012

OK. Fair enough. I personally have no issues with their design cues. But to each his own.

* Some comments have been hidden, because they don't meet the discussions rules.

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