BLACK FRIDAY 2020
Get the best Black Friday deals on mobile tech here!

Samsung's chief product officer in the U.S. walks away

Samsung's chief product officer in the U.S. walks away
Kevin Packingham, Samsung's chief product officer in the U.S., has departed the Korean based manufacturer. Packingham was responsible for the introduction of some of Samsung's top-selling models like the Samsung Galaxy S III which was the first smartphone that was a serious contender to the Apple iPhone in terms of the number of units sold in a year. Packingham helped arrange for the model to be released for all four major U.S. carriers. He also worked on the first phablet, the Samsung Galaxy Note, and the current flagship model, the Samsung Galaxy S4.

Based out of Dallas, the executive spent two years at Samsung Mobile and recently explained how Samsung wanted to be in charge of advertising its own products instead of relying on the carriers to spend money on promoting the brand. This led to a number of witty television commercials, some of which poked fun at those Apple iPhone users who wait all day on a long line to buy the phone. The carriers liked the idea of Samsung running its own spots because this way they wouldn't have to shell out as much money to promote Samsung's models.

While Packingham's decision to leave was announced today, it was known internally on Tuesday. No replacement has been named.


source: NewYorkTimes via BusinessInsider

Related phones

Galaxy S III
Galaxy S4
GALAXY Note

FEATURED VIDEO

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless