Samsung's ad budget of $14 billion tops Iceland's GDP

Samsung made a splash in the advertising world a couple of years ago when it made fun of Apple fans waiting online to buy the iPhone. That campaign, which started with the Samsung Galaxy S II, continued for the Samsung Galaxy S III. For the Samsung Galaxy S4, Samsung moved the setting to a pool party celebrating a graduation, but the ad still pointed out the features available on Samsung's new flagship that are not on the Apple iPhone.
"The Galaxy brand has established itself, and the Samsung brand is now much stronger than Android or any of the other OEM brands, except Apple. The underlying problem is that Samsung has established itself as a dependable quality brand, not a differentiated or premium quality product, so it does best where it's not competing directly with Apple."-Benedict Evans, technology and media consultant
source: Reuters