Samsung willing to collaborate with Google on AI, Bixby wags virtual tail

Samsung willing to collaborate with Google on AI, Bixby wags virtual tail
The term artificial intelligence has been greatly misused by phone makers and tech reporters alike lately, after Amazon made a hit with its Alexa virtual butler on the Echo home gadget that sold millions. Google came up with its Assistant gizmo, Apple is boosting Siri, Samsung will reportedly come up with Bixby, Honor has "AI" on its newly-minted Magic phone, LG will be having its own souped-up butler on the G6, and so on.

They are all called AI by the marketing departments, but are in fact glorified voice recognition and algorithmic machine learning software with limited functionality beyond predetermined commands, and answers to a follow-up question or two. Samsung, however, seemingly has larger ambitions for Bixby, as it reportedly plans to incorporate it throughout the Galaxy S8 interface, individual apps included, and even place it into its Internet of Things network of smart home appliances, for instance.

That is why Google might have reluctantly greenlit Bixby to cohabitate with the built-in Android Nougat service, and Samsung wants to collaborate with Mountain View on its further development. "Samsung and Google will have to continue to maintain their strategic partnership to nurture the AI and the market for the emerging technology," tips Lee Kyeong-tae from Samsung Mobile, in a diplomatically worded "frenemy" message during conference call with investors today.

If you are wondering how all of a sudden Samsung is making strides in virtual assistants, given the unimpressive S Voice it has had on its phones before, don't forget that it bought Viv, of Siri creator fame, not long ago. Those guys are the real deal, with their software able to write code and learn on the fly, even if it hasn't encountered that query before. Samsung wanted to catch up on the virtual assistant and chat bot trend, the Viv team wanted ubiquity and exposure, so it's a win-win situation, which hopefully will be translated into a win for the end user, too, when the Galaxy S8 lands, so we can't wait to test Bixby.

source: The Investor

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13 Comments

1. Bankz

Posts: 2548; Member since: Apr 08, 2016

AI are just glorified voice assistants tbh.. it's no different from the other voice assistants available on the market. stop making this look different Sammy.

2. NewroticSlob

Posts: 182; Member since: May 09, 2013

I see this happening: OK, Google! Google: You get this one. Bixby: No, you got this! or: Bixby: I got this! Google: No! I do! Meanwhile... Consumer: (sounding like Vizzini) I'm waiting!

3. iushnt

Posts: 3105; Member since: Feb 06, 2013

No one can beat google for its competence in AI

4. Bankz

Posts: 2548; Member since: Apr 08, 2016

btw if I where Google I would have played dirty on Samsung too by not allowing bixby on Android as a result of its hoarding of the SD 835 since we're in the game of playing dirty here. yeah, but I know, Google is equally too greedy to even care anyway as long as there's dollars in it for them. btw what kind of moronic name is "bixby" anyway? will that be the name for reals? even that alone will by itself stop people from using it. i mean, imagine calling "BIXBY" out it public *shrug*. Oh, Oh wait. I forgot, oh, no wonder they have a dedicated button for it. it's probably to avoid the inevitable embarassment of mentioning the name in public (or even private), now the button makes a whole lot of sense, lol.

5. RebelwithoutaClue unregistered

Saying Bixby to your phone is almost as moronic as talking to yourself in the comment section of a website.

6. Bankz

Posts: 2548; Member since: Apr 08, 2016

At least nobody hears me screaming stupidity..

8. Cicero

Posts: 1129; Member since: Jan 22, 2014

Bankz, Bankz, Bankz ...

7. UglyFrank

Posts: 2194; Member since: Jan 23, 2014

The moment Google starts to restrict feature to the biggest OEM is the moment the Tizen budget skyrockets.

12. lyndon420

Posts: 6791; Member since: Jul 11, 2012

Samsung can throw all the money it wants into Tizen...but will enough people get behind it?!? It would be nice to get a decent third player in this game...something that would make iOS & Android users drool with envy.

13. Skizzo

Posts: 403; Member since: Jul 14, 2013

I don't see why Bixby is any more moronic than, say, Siri? Not trying to bash Apple in the slightest, as I trully don't mind the name Siri, I just don't see how Bixbi is any worse.

9. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Samsung always has S Voice on their phone and tablet and the first thing I would disable. S voice is just too behind the voice recognition curve to be any use to me.

10. DavMor0069

Posts: 266; Member since: Dec 09, 2015

2 services ,one we know is great, the other one having high hopes, consumer gets to choose their favored one. Consumer wins.

11. krystian

Posts: 423; Member since: Mar 16, 2016

Cortana is pretty advanced and even viv didn't make any claims about doing things better. Now, Cortana has its share of problems but from the start had apis to allow apps to hook in and be controlled by it. It just hasn't taken off because well mobile is the best place for assistants and we all know where the windows mobile market is. Those with Google/siri are less likely to use Cortana on those platforms because it doesn't have the full native capabilities of the OS. On Desktop, I hooked up my microphone to try it once and then put the microphone back in the closet. I don't really care for talking to my pc when I am quite a fast typer. There are limited scenarios where talking to an assistant makes sense. Not likely going to happen in public. In the living area of your home for doing things quickly. Or in your car. So really those are the two best markets to target. I don't see a world where everyone in public is talking to their assistants out loud. Amazon got the target audience right.

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