Samsung will donate $3 million to charities after 3 million re-tweets

Samsung will donate $3 million to charities after 3 million re-tweets

Samsung gets another Oscars-relatedmention today. A representative of the Korean giant explained thatEllen DeGeneres' infamous star-ridden selfie was not staged, but ithappened "organically" and was "a great surprise foreveryone" that "nobody expected".

Ellen's epic selfie racked up three millionre-tweets and became the most re-twitted item in the history ofeverything. Thus, Samsung will commemorate the historical achievementin social media buzz by donating $3 million intotal to two charities chosen by the actress - “St Jude's” andthe “Humane Society”. This is approximately 0.043% of Samsung'sQ4 2013 operating revenue. The sum might be pennies for Samsung, butis still a respectable donation.

Samsung spent $20 million foradvertising time during the show's ABC broadcast. The promotion hadthe Galaxy Note 3 "integrated" into the telecast. AlthoughDeGeneres is an iPhone user and had to be briefed by Samsungrepresentatives on how to "switch to Android" for theceremony's duration, Samsung's "organic selfie" claim is probablylegit.

And if it isn't... who cares?Regardless of who first had the idea – Ellen, or Sammy's marketing arm,the event goes to show the brilliance of timing. A simple act,such as taking a selfie, went on to strike gold by simply being doneat the right moment.

source: TechCrunch



1. Duketytz

Posts: 534; Member since: Nov 28, 2013

Why not save some money on advertising and donate those to charities instead? However it's true that Samsung did quite some charity such as the bridge of life project! Commendable!

2. tahnik

Posts: 200; Member since: Jul 17, 2011

Don't worry bro. This is an advertisement too :)

12. Epicness1o1

Posts: 308; Member since: May 30, 2013

gj samsung,keep it up(ment in charity things)

13. digitalw

Posts: 79; Member since: Dec 20, 2011

Hahaha... bravo Samsung, just confirmed that they are company that actually says: "If you don't vote for me, i won give charity and you will be to blame!" Shame on you Samsung! p.s. The Selfie camera on my mother Lumia 720 is better than the sammys or i not.. .hmm.. i think it is.

17. williamdroid

Posts: 125; Member since: Jan 19, 2014

Really? So if you were to take a selfie under the exact same conditions the 720's front camera (which cannot be over 2mp) will out perform the Note 3's front camera (also 2mp)? Almost all smartphones use a 2mp (some less) front camera. Some Chinese fones have 5mp front cameras. Now had she used the Oppo N1 with it's 13mp swiveling camera, it would have blown any 2mp selfie out of the water

16. androiphone20

Posts: 1654; Member since: Jul 10, 2013

Ellen was a great host, judge me all you want but I love her dancing moves

19. Carlitos

Posts: 671; Member since: Oct 23, 2011

Wtf is wrong with people. Anything Samsung does seems to aggrevate you people. Stop hating like. Suck it up. I commend Samsung for this.

21. JMartin22

Posts: 2372; Member since: Apr 30, 2013

The Samsung is evil and bad tone always comes up and completely drives the conversation out of now where. Shows how petty and ill-minded people are

22. techperson211

Posts: 1280; Member since: Feb 27, 2014

The charities are the one who benefited here. Why not be happy guys. This is one of the reason why human will have a hard time achieving peace.

* Some comments have been hidden, because they don't meet the discussions rules.

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