Samsung wants to know what makes Apple iPhone buyers tick

Samsung wants to know what makes Apple iPhone buyers tick
From the very first ad for the Samsung Galaxy S II that introduced us to the barista, it was obvious that Sammy had something special going on with these spots. And that very first ad introduced a put down line so glorious that Samsung later preserved it on a t-shirt which it gave away as a contest prize. A guy is chatting with his pal, both waiting patiently on line to purchase the new iPhone. One of the men explains why he can't buy a Samsung phone by saying how creative he is. The friend says simply, "Dude, you're a barista." The barista ended up making a few more appearances before he disappeared from Samsung's ads.

Even though the Korean manufacturer made fun of those waiting on long lines to procure Apple's iconic smartphone, it seems that Samsung really does want to know what makes Apple iPhone buyers tick. So they set up camera crews outside the Apple Store on Fifth Avenue in the Big Apple, of course. HTC set up a camera crew just outside of Times Square back in March when Samsung introduced the Samsung Galaxy S4 to a loud throng in Times Square. The result was a commercial that received some airtime.

But unlike HTC, which had distributed and posted flyers and did nothing to keep its presence at a rival's event a secret, Samsung did not promote its appearance at the brick and mortar store, which is located on one of the most famous shopping addresses in the country. While keeping a low profile, the Samsung crew asked questions about whether the line was longer or shorter than last year's line. The crew from Samsung also asked if those on line seemed more or less excited than they were at last year's release of the Apple iPhone 5.

The video team came from Samsung Broadcasting Center which makes videos to be viewed internally by Samsung employees for training purposes. They claimed to be in New York City to do a profile on an executive and just happened to be in the area. A U.S. based Samsung representative declined to comment.

source: CNET

FEATURED VIDEO

53 Comments

1. maccess

Posts: 742; Member since: Jan 16, 2013

at first i was thinking that samsung made a new fun ads following the iphone 5s released.. i was wrong.. :(

24. androiphone20

Posts: 1654; Member since: Jul 10, 2013

clearly it's not the S-view or S-whatevs it's the user experience

47. apple4never

Posts: 1064; Member since: May 08, 2013

"dude, you're a barista"

3. DONUT

Posts: 436; Member since: Jun 27, 2013

"They claimed to be in New York City to do a profile on an executive and just happened to be in the area" yea right samsung

4. alterecho

Posts: 1106; Member since: Feb 23, 2012

"they set up camera crews outside the Apple Store" Makes it easier to copy, i guess.

30. frederick333123

Posts: 76; Member since: Jun 15, 2013

yeahhhhhhhhhh...!!!!

5. Scott93274

Posts: 6032; Member since: Aug 06, 2013

I always found the idea of a hamster running on a wheel inside an Apple fanboy's head entertaining.

6. samsungIScopycat

Posts: 27; Member since: Jul 05, 2012

samsung always copy from apple , sony , blackberry and some others.... thats how they started to make new products...

12. techaman unregistered

stupid all the rest came first hp palm learn something and get a job or are you one of the people paid by apple to stand inline.

49. YA179

Posts: 2; Member since: Sep 25, 2013

You realize samsung make most of the iphone's parts right? down to the processor dumb ass. Samsung was making phones way before apple. HOW DID THEY COPY WHEN THEY WERE FIRST

51. Trex95

Posts: 2380; Member since: Mar 03, 2013

But Samsung the most. They even copy the wooden tables from Apple!

7. itsdeepak4u2000

Posts: 3718; Member since: Nov 03, 2012

This is easy Sammy that they are dumb and can't use or handle anything else.

8. dmn666

Posts: 244; Member since: Oct 19, 2011

making fun of lines and then trying to figure how to get a line for itself - LMAO. Gotta feel bad for Poopsung. About time to invent something for the first time in the history of korea. Pleather - maybe?

15. SlimSoulja86

Posts: 660; Member since: Nov 03, 2011

You sound like a 13 yo. I'm an Apple fan (who appreciates technology and yes, I do think Apple is no longer innovative) , but I will never stand on that line for hours or days. If you know anything about business, you will know that you will always wanna know what makes your competitors and their consumers tick. This way, you will come up with a product/service or add something to your existing product/service to attract those consumers. It's amazing how we love technology here but understand nothing how how the business world works, which sometimes makes us look like idiots.

33. Daftama

Posts: 641; Member since: Nov 03, 2012

Most of the people are either employees of apple from cali or paid by Apple to have pal stand in line just so they can build a hype

34. Ninetysix

Posts: 2962; Member since: Oct 08, 2012

You keep telling yourself that :) Maybe it'll eventually come true.

40. Sauce unregistered

Lmao! +1 Ninetysix. They are all brainwashed to believe that. I laugh everytime I read when someone says that. Makes them look like an ignorant shëp.

43. TROLL

Posts: 4851; Member since: Apr 13, 2012

It is true though! In what history in tech, that why would people line up for a 2 years old same design, outdated features, along with closed OS? Consumers ain't that dimwits! Even all of Songs products are much better than Apples products! Let alone in no history consumers have lined up for what, this garbage! Do you call this state of the art product? ™

52. Trex95

Posts: 2380; Member since: Mar 03, 2013

Apple sold 8 Million Iphone 5S and Iphone 5c so the all buyer it's an Apple employees Lol.

13. techaman unregistered

remember people its samsungs chips and everything else that makes your simple stupid iphone

25. TheM16

Posts: 80; Member since: Aug 14, 2013

Apple designed it and Samsung made it ... so what's the problem? All companies are giving and taking its just business. I just hope you didn’t mean that Samsung is behind the whole A7 chip idea for Apple...

53. Trex95

Posts: 2380; Member since: Mar 03, 2013

Samsung it's just manufacturing, Apple designed and architecture there Soc. Samsung manufacturing cellphones internal hardware for ages, even though Nokia, BB and Sony dealing with Samsung for there smart phones hardware, i remember when i used to own the nokia N900 4 yrs ago the whole phone made in Korea!

14. TheM16

Posts: 80; Member since: Aug 14, 2013

Wow how unprofessional LOL ... I still prefer buying their washing machines instead of their laggy cheap plastic phones.

16. maccess

Posts: 742; Member since: Jan 16, 2013

lame..

19. amiaq

Posts: 509; Member since: Jun 30, 2012

I ve got Samsung washing machine, it is even cleverer than your iphoney 5s

42. drazyw unregistered

I have a Samsung Washer, Dryer, Refrigerator, Microwave, and Dishwasher. I love the WAsher and dryer. Awesome. But the Microwave has a short electrical line connecting to the door. It's a year old. The Dishwasher hasn't worked right since day one. It's not good. The refrigerator is OK. It's had a few problems. Nothing major but it should be better for it's cost. I also have 3 Samsung TVs. All fantastic. Love them. But, I just bought a Sharp Aquos to replace one of them. It had a screen issue right out of the box. Once it's fixed/replaced we'll see if it was a good idea to move away from Samsung TVs or not. But, I'll lever buy another Samsung kitchen appliance.

17. syedzain

Posts: 175; Member since: Oct 08, 2012

Samsung should try to make good phones.. Features are not necessary. No one uses that... Good phones without cheating ( benchmark)

20. Bootutu

Posts: 228; Member since: Jul 11, 2013

A lot of people use most of those features, stop consoling yourself cos iOS cannot do anything, sales says otherwise talking about good phones, and there's nothing like cheating in benchmark if you cared to educate yourself as other apps use the GPU in same speed. I pray iSh33ps learn better technologies than rely on bullsh*t marketing

21. willard12 unregistered

Since Samsung pretty much makes everything in the iphone except the apple logo, you're pretty much screwed. "Features are not necessary." Thanks for admitting that features don't matter....a grid of icons is all you need. That whole "IR blaster" remote control thing is a useless fad. I like walking up to the TV to change the channel...exercise.

35. DukeX

Posts: 327; Member since: Aug 28, 2013

The truth reveals it's ugly OS again i see. I just don't get the denial of ifans. Lol it's like you have to tie them down and compare devices and force them to see which is more functional.

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at https://www.parsintl.com/phonearena or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit https://www.parsintl.com/ for samples and additional information.