HTC hung out in Times Square during Samsung's event
The HTC crew made sure to discuss the Beats Audio sound on the phone and the front facing stereo speakers, pointing out that the audio on the phone could be clearly heard, cutting through all of the ambient noise you hear walking by Times Square. The New Yorkers also had a chance to see all of the extra light that goes through the camera thanks to the use of UltraPixels. Some even commented that the HTC One "looks better than Samsung," while another said, "I might have to switch from my iPhone."
Overall, we would say that the HTC One had a great reception in New York. The problem was just a couple of blocks away where Samsung was taking the wraps off the Samsung Galaxy S 4. HTC might have discovered something important though. Judging from the response of these New Yorkers, HTC might have a fighting chance with the HTC One.
source: HTC via AndroidCentral