Samsung uses post production product placements on Youku videos to promote its handsets

Samsung uses post production product placements on Youku videos to promote its handsets
In the wake of Samsung's failure with the Galaxy Note 7, the company is using something a little different to market the Samsung Galaxy C line in China. Partnering with streaming video site Youku and advertising technology firm Mirriad, Samsung uses the latter's post production technique to have its phones promoted inside certain videos.

As an example, in the Youku show "Ode to Joy," a billboard at the bottom of an escalator shows an advertisement for a Samsung Galaxy C handset that is available in China only. Mirriad inserted the billboard and the contents of it in post production. Mirriad CEO Mark Popkiewicz says that audiences are getting tired of viewing ads on television and cable networks. "We're seeing a clear need here to provide a new advertising solution that is more palatable," Popkiewucz says.

Mirriad's use of technology to insert product placements into streaming video is new, and it is much too early to make a determination about whether this form of advertising results in additional sales. Still, the company's product placement technology is coming to the U.S. Mirriad is reportedly in the midst of discussions with U.S. advertisers and online video companies to fashion deals in the U.S., similar to the one it has with Samsung in China.

source: Reuters

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6 Comments

1. darkkjedii

Posts: 30971; Member since: Feb 05, 2011

I don't think there's anything Samsung can do at this time. It's going to take time for people to trust them again. They just gotta chance it, and that means put out the products, and see if people risk it. Give it time Samsung, but make sure there's no issues.

2. Freeza

Posts: 95; Member since: Apr 03, 2016

I kinda have some hope that Samsung will pull off an impressive device next year. Who knows, I might even switch over to Android completely

3. piyath

Posts: 2445; Member since: Mar 23, 2012

You are already a full android user and you just came here to troll and ruin this article.. ryt?? Samsung is done for now. That's the truth. How can you expect a good handset from a crooked manufacturer like Samsung? lol

4. bolosantosi

Posts: 103; Member since: Sep 20, 2016

Umm what are you on about? Samsung isn't going anywhere and they'll be back next year with awesome devices.

5. Freeza

Posts: 95; Member since: Apr 03, 2016

Dude, get a life :D Why does it hurt you when I say I'm gonna switch from apple.? Fanboy much? Since I'm gonna pay for the handset, I can expect whatever I want. So, if you please shut your mouth instead of labelling people based on their preferences. P.S I own a 6S Plus. I'll dump it in favour of next note iteration. Go on, judge me and make a fool out of yourself.

6. straightfromhell

Posts: 15; Member since: Oct 24, 2016

Good strategy samsung

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