Samsung to go all Infinity Display on its midrangers' design, too

Korean media is abuzz today with reports that Samsung will use its flexible OLED display prowess to move the Infinity Display design which made a cameo on the Galaxy S8, down to the midrange (well, the S8 is going to be upper midrange as soon as this week, but that's not the moral of the story).

The move is said to be in order to differentiate from those pesky Chinese makers that are eating Samsung's lunch on their home turf, and, increasingly, abroad as well. The move to Infinity Display, or slightly curved design with minimum bezels, would certainly give Samsung a leg up against all the flat crowd, and may justify the pricing of its midrangers that is typically above the Chinese competition.

Something is amiss in the whole story, though. While we don't doubt that Samsung will start using the Infinity Display concept for its midrangers going forward, while concocting something else for the flagship range next year, that's just par for the course in the smartphone industry. There could be more to it, though - if you remember recent reports that Apple has cut the iPhone X orders by 40% for this quarter, leaving Samsung with an overcapacity of OLED displays (it is the sole supplier of those for the X, and the initial contract was for a 70 million units, which will not materialize, it seems). 

Thus, Samsung may be looking to shoot several birds with one stone - absorb its extra bendy panels capacity, differentiate its midrangers from the plebeian flat-screeners, and justify a heftier profit margin on those handset compared to the red menace from China that is otherwise hard to race to the pricing bottom. How do you feel about Infinity Display in the midrange?

source: TheInvestor



1. Cat97

Posts: 1890; Member since: Mar 02, 2017

A compact phone like the A3 with smaller bezels ("infinity display" is a joke term) would be nice.

2. TerryD

Posts: 546; Member since: May 09, 2017

What if it curved over at the top as well as the sides? Would it be a double-infinity display? or a mega-infinity?

10. sgodsell

Posts: 7363; Member since: Mar 16, 2013

The thing is Samsung already uses their AMOLED displays on their mid range devices to being with. So going to the curved infinity displays is just the next step. People forget that in the Android world, that once was some high end specs trickle down to the mid range and then the low end world. You don't see this behaviour for Apples iOS world because Apple controls all aspects for iOS devices including the prices. But in the Android camp competition is fierce between Android OEMs. That is why we are starting to see mid to low end devices starting to receive 18:9 displays that only really arrived on mass in 2017. Plus they are starting to receive dual rear cameras with 4k recording, cat 13 LTE, USB-C with quick charging, and more. Those were all features only found on flagship devices. Yet the Android OEMs continue to drive down the prices for the mid and low range devices all the time.

8. dimas

Posts: 3363; Member since: Jul 22, 2014

3. MDave

Posts: 210; Member since: Apr 09, 2015

Looking forward to spherical phones. So, so practical!!!

4. pravin.n15

Posts: 6; Member since: Dec 20, 2017

This is the second story on your portal today that just made my day, love the playful language. "pesky Chinese makers that are eating Samsung's lunch on their home turf"! LOL, can't stop laughing.. :D Keep it up folks, spot-on!

5. pravin.n15

Posts: 6; Member since: Dec 20, 2017

Bring it on Samsung, AMOLED always-on display with minimum or no bezels on a mid ranger will be an interesting proposition.

7. Anonymous.

Posts: 423; Member since: Jun 15, 2016

But the price will go way up.

6. path45th

Posts: 404; Member since: Sep 11, 2016

What a shame to waste such a display in a laggy midrange Samsung.

9. dimas

Posts: 3363; Member since: Jul 22, 2014

Switch to nova launcher. Problem solved.

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