Samsung takes the Apple fight to the streets with new Galaxy Tab S vs iPad advert

Samsung takes the Apple fight to the streets with new Galaxy Tab S vs iPad advert
Samsung has taken its fight with Apple to the streets. The latest Galaxy Tab S advert shows how random passersby are presented an iPad Air and a Galaxy Tab S and are asked for their opinion - which one's better. Of course, Samsung is showing only those responses that praise their product and portray it as better than Apple's. Everyone has their taste, of course, and we think that Samsung's new Galaxy Tab S 8.4 and 10.5 tablets are fantastic Android competitors to the iPad.

It makes sense for Samsung to be more aggressive than ever with its advertisements, as that time of the year when the media and consumer space are preoccupied with Apple's latest product approaches. Besides, every major technological vendor is looking to boost the hype around its products ahead of the annual IFA event in Berlin.

Competition will be strong this year, and Samsung is gearing up to defend its market territory with a successor to the Galaxy Note 3, a new Gear smart-watch, and (quite possibly) its first virtual reality headset. The best is yet to come!

So, if someone on the street asked you to compare the Galaxy Tab S and the iPad Air, what would you say?

via RedmondPie

Related phones

Galaxy Tab S 10.5
  • Display 10.5" 2560 x 1600 pixels
  • Camera 8 MP / 2.1 MP front
  • Processor Samsung Exynos 5 Octa, Octa-core, 1900 MHz
  • Storage 32 GB + microSDXC
  • Battery 7900 mAh
iPad Air
  • Display 9.7" 2048 x 1536 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Apple A7, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 8820 mAh



1. hassoups

Posts: 473; Member since: Jun 06, 2013

can't wait for this to hit Telstra. DAT SCREEEEN!

21. engineer-1701d unregistered

the thing is we all know the tab s is better its getting the idrones to look at one and see for them self. i think it would be funny if google or samsung did a remake of the iconic mac ad with the factory look and the woman runs in and busts the screen,

2. hung2900

Posts: 966; Member since: Mar 02, 2012

Cannot wait the Amoled screen on a BETTER CPU+GPU than the sh!t Octa 5420. 5433 or S810! And with Spen it would be more sweet!!!

5. sgodsell

Posts: 7514; Member since: Mar 16, 2013

There already is a Snapdragon version of the Galaxy Tab S.

3. hateftotti

Posts: 233; Member since: May 03, 2011

You should see the screen of Tab S then u will realize how great a display can be.

4. AfterShock

Posts: 4147; Member since: Nov 02, 2012

That is a nice looking tablet, Kudos SS.

6. twens

Posts: 1182; Member since: Feb 25, 2012

One lesson learnt from this ad is people really do buy what they know. I think advertising how great your product is is very important. Most people only know of iPads and iPhones that's what they look out for when purchasing any of the above. When someone else introduces another product to you and you finally compare it to what you're used to, the decision is much clearer.


Posts: 650; Member since: Nov 20, 2011

all of these products are next to each other in your local best buy, target, walmart, etc. so im confused bc you can go and compare for yourself without the help of a hired salesperson pitching a product... maybe that's why this ad didn't include the surface pro? get it?

22. engineer-1701d unregistered

not really, the reason why is if your mind set on apple you go in and there is a apple section only and you get it and go, by forcing the 2 on a screen and doing commercials thats the only way to get the mass amount of ipeps to look up and see a better tablet for cheaper. most americans see the price and think it costs more so it must have more features.

17. rantao333

Posts: 346; Member since: May 21, 2013

yeah. globaly, samsung spend 4 x more than apple in ads, samsung spend $4 billion (>3% of its total revenue) on ads, whereas apple spend $1 billions ( $400 million, whereby apple in its homeland, spend around $ 333 million only. together with marketing campaign, promotion, ads etc, smasung spend more than $14B per year which is more than any company in history. to be exact, samsung is the GREATEST MARKETING company in the world i wonder why still no one know HOW GREAT samsung product are. and all these APPLE'S intensive marketing hype around the web, brain washing ads of apple.

23. engineer-1701d unregistered

thats because they dont air the samsung commercials on american tv that you see here, just lame stupid ones that make me want to leave them, then you see a simple clean liquid metal flow into the iphone shape and you think cool i like. if samsung did more of these vids on usa tv they would be seen more here.

25. ph00ny

Posts: 2065; Member since: May 26, 2011

What about R&D spending? I remember Samsung being up there with pharma companies

27. Ashoaib

Posts: 3309; Member since: Nov 15, 2013

samsung is putting efforts and money for nano particle research which will be effective in curing cancer... moreover samsung is also working with many pharmas for boitechnology in medicines to reduce the side effects of the medicines

7. Tritinum

Posts: 471; Member since: May 06, 2014

aren't Apple gonna sue samsung for using the same font as their ads ? 1:15

8. the_s2

Posts: 239; Member since: Nov 22, 2011

Seriously? My Tab S is nowhere as fast as the iPad air. Samsung made a big mistake by going for the exynos octa on a flagship product.

11. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

iBS lol

19. GalaxyS5

Posts: 430; Member since: Aug 05, 2014

hahahaha hello iFan. Go to H*ll iFan

26. xfire99

Posts: 1207; Member since: Mar 14, 2012

Exynos 5420 have same perfomance as Snapdragon 800. Exynos is faster than A7 in multi core and A7 is fastest in singel core. Exynos 5433 is faster than Snapdragon 805, so nothing wrong with Exynos.

29. JMartin22

Posts: 2378; Member since: Apr 30, 2013

The fake disgruntled Samsung owners, where have I seen that one now?

9. atsamman

Posts: 74; Member since: Sep 26, 2012

I am a big android fan my daily cell phone is a nexus But when it comes to tablets the iPad wins hands down its sad but its mainly because of how terrible the apps are for the android tablet compared to the ipad


Posts: 650; Member since: Nov 20, 2011

this ad makes no sense as it has only the opinions of those in favor... only a foolish monkey would take this ad with the grain... "like, yea the tab s is better bc of this commercial" is doing a great job in marketing exposing braintards lol

13. The-Sailor-Man

Posts: 1095; Member since: Mar 25, 2014

Yup But even if the ppl test Tab S and iPad, they will see that this ad is TRUE. I don't see anything like "great marketing" in this ad. Simply they have great things to show to the ppl.


Posts: 650; Member since: Nov 20, 2011

ummm, TRUE to some... some will still argue a different opinion in preference on the quality, feel, materials used, UI, and services, and etc.

15. Elusivellama

Posts: 73; Member since: Aug 26, 2014

"Random" passersby.

16. androiphone20

Posts: 1654; Member since: Jul 10, 2013

this ad reeks desperation. Samsung is like a deer in the headlights at this point. I'm just sitting here doing what the Germans call schadenfreude

20. GalaxyS5

Posts: 430; Member since: Aug 05, 2014

Umm .. Samsung is at this point chasing Apple in the tablet market, it's the closest they have been to right now and it's only getting better, actually it's apple that is on fire and a dear in headlights, because it's no longer Samsung alone, there are many other premium android makers in the race also and this includes Sony (man the Z3 compact tablet looks awesome!), htc and even Google itself, the market share is shrinking, so much that Apple decided to go after Samsung in their own game (think big screens, think apple never making a phone larger than 60 mms because a phone is a phone.. etc) Steve Jobs must be spinning in his grave right now.

18. flipjzn

Posts: 257; Member since: Jun 22, 2012

I like my jailbroken iPad Air :)

24. Iodine

Posts: 1497; Member since: Jun 19, 2014

Samung just can't stop being Apple addict.

28. dmakun

Posts: 382; Member since: Jun 06, 2011

Actually it's called aggressive marketing and its perfectly legal in the highly competitive market that Samsung finds itself. You need to own the market by proving your products are better than the offerings of competitors. Apple is still the leading tablet manufacturer and Samsung needs to do some convincing so this is a step in the right direction

30. AlikMalix unregistered

Some say aggressive, some say desperate. Do people really believe that every random person they met liked the Samsung more? Do they really beleive that these people are not actors? Do they really believe that iPhone owners are the only ones charging their phones in airports, or whatever? I tested my iPhone against my friend's Galaxy S5 - after doing typical things (albeit heavy use on both identically - just wanted the battery to go down faster to save time) - and Galaxy came out about 2% at the end where the iPhone 5s died. Charged both to 10 percent only, and did some identical tests again (btw iPhone charged faster to 10% - because battery is smaller) and iPhone had just hit 1% when S5 died, but with that one percent it streamed music for about 30 minutes from external harddrive over LTE to a bluetooth speaker dock (no wires) and yes about 30 minutes on 1% after Samsung already died. And dont forget my iPhone is almost a year old, his S5 was about a month old. But, on average I'd give SGS5 just a little better battery 1% or 2% better - but not dramatically the way Samsung wants us to believe... I know it has UPSM, but the things we tried not all would work with that on. We will make a youtube video of this later.

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