Samsung struggling to attract enterprise customers

Samsung struggling to attract enterprise customers
Samsung has the smartphone market covered pretty well, if you want to understate it a bit. The Korean company has a majority market share in most regions of the world, but that is only when talking about the consumer market. If you start looking at the enterprise market, Samsung is still struggling, despite recent additions like its Knox security suite specifically designed to attract enterprise customers.

We've heard recently that Samsung is looking to bolster its software offerings, and we assumed that meant consumer-facing software, but it might actually be more enterprise software that the company needs. According to The Wall Street Journal, the delays and bugs involved with Samsung Knox have annoyed potential enterprise customers, including the U.S. Defense Department. So, Samsung needs to work on building a better customer-service network for enterprises, and a more complete security platform for network managers.

The enterprise market has been open for competition with because of the tailspin that BlackBerry is in. Android and iOS have been taking up the slack, but no company is really dominating the market anymore. BlackBerry doesn't seem likely to make a comeback, and obviously Samsung would love to be the top name in enterprise, but there is a long way to go. 

source: WSJ

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9 Comments

9. Scorpion

Posts: 103; Member since: Apr 28, 2012

Havent tried Knox yet on my Sg4 but definetly a different TouchWiz is needed for enterprise. I dont undestand why dont they push the Ativ S? It's a new market that wouldn't hurt Droid sales and it has Office on a 4.8 screen. Today it's cheap anyway....

7. Antonyjoseph

Posts: 217; Member since: Apr 06, 2013

WP has a good opportunity with Enterprise solutions. MS needs to work on it.

3. jellmoo

Posts: 2701; Member since: Oct 31, 2011

I think they should really target the Note line as their premiere Enterprise offering. While it still suffers from the dreadful Touchwiz experience, there is no disputing how useful that S Pen can be in a business setting.

5. bucky

Posts: 3797; Member since: Sep 30, 2009

A pen yes, but I would hate to have that thing pressed up against my ear with a suit on in a business setting

6. Shatter

Posts: 2036; Member since: May 29, 2013

Bluetooth headset.

2. Finalflash

Posts: 4063; Member since: Jul 23, 2013

With software as bad as it on Samsung this is expected. No one in the enterprise area is impressed by your eye watching they want efficient and effective solutions. If they keep wasting time and effort with Tizen instead of perfecting their Android offering then they should expect as much.

8. rangaha

Posts: 86; Member since: Dec 05, 2013

You are beyond retarded.

1. Shatter

Posts: 2036; Member since: May 29, 2013

They will come after Blackberry is 100% dead.

4. SAYED-EJAZ

Posts: 225; Member since: Oct 10, 2013

Ok, Ok, Samsung struggling to attract enterprise customers and Apple Attracting every one ! Enough!

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