Samsung has big plans for India that should help fend off Xiaomi and others

Samsung has big plans for India that should help fend off Xiaomi and others
After seeing an overall decline in smartphone shipments in Q1 of 2018, Samsung has now confirmed it has plans to fend off the competition in one of its major growth markets, India.

Lately the South Korean giant has faced strong competition from the likes of Xiaomi in the growing market, where the title of number one manufacturer has been thrown around between the two brands in recent times. In light of this, Samsung’s SVP Mohandeep Singh has said that Samsung now has “extremely aggressive plans” in its roadmap that should help guarantee its market lead.

In its current position, the company dominates the Indian flagship market but has faced growing competition from OnePlus, which recently saw its OnePlus 5T become the best-selling flagship in the country. Nevertheless, when it comes to the lower-end of the pricing spectrum, aggressive moves from the likes of Xiaomi and OPPO appear to be gradually pushing Samsung out of the equation, as previously seen in China. Because of this, Samsung’s plans are expected to include a much more prominent Galaxy J and Galaxy A lineup which should help it stand out from the competition and compete with the pricing structure of competitors, thus avoiding a repeat of the China situation.

As part of this, the brand’s Infinity Displays will become central to overall smartphone design. Furthermore, dual-camera setups and other flagship features, as seen on the Galaxy A6 lineup, are also expected to continue trickling down to budget devices. Lastly, in a bid to keep pricing relatively aggressive, the brand is expected to manufacture the majority of its devices in India in a bid to avoid extra taxes, thus allowing it to keep costs down.



1. Whitedot

Posts: 833; Member since: Sep 26, 2017

Unless they fill up A and J series with features that Xiaomi does not ussually provide in the price range. For instance latest Mi 6x is superb phone given price. That's what Samsung's is against.

2. Cat97

Posts: 1936; Member since: Mar 02, 2017

Samsung's problem: it moves very slow technologically. They churn out phone after phone with the same specs. The Chinese don't only have the price on their side: they release more compelling handsets with meaningful changes each iteration.

3. Chris_ABN

Posts: 194; Member since: May 16, 2018

I can't agree with you on that one lol

4. fyah_king unregistered

But those Chinese phones got some crappy

9. Cat97

Posts: 1936; Member since: Mar 02, 2017

Well...try the camera from Galaxy J3, J5, J7, A3, A5, A7. Some of the worst cameras in the business, with small pixels, no phase detection, lack of OIS and F1.9 lenses or worse. Lack of OIS kills them. I had an A3 2017 until recently and it had the worst camera in my history of phones, I couldn't even take one satisfactory (not asking for good !) picture at night.

5. ColinW

Posts: 412; Member since: Jun 04, 2014

Samsung is one of the leaders, if not the leader in smartphone tech. Where are you living?

10. Boast_Rider

Posts: 536; Member since: Sep 14, 2017

That's only for the high-end lineup. Their J and A series smartphones are one of the most derivative and underpowered pieces of tech around, and get literally spanked by Xiaomi in that price segment. While Xiaomi comes with a Snapdragon 636 for less than $250, Samsung sells their 3 year exynos equivalent of SD 625 for higher price. Not to mention that they skimp on basic sensors like gyroscope or auto brightness sensors on their phones(J series), just to save $1-2 per phone. There is no way they are going to survive based on the way they are going, on the low end that is. They do make good flagship phones though.

6. ColinW

Posts: 412; Member since: Jun 04, 2014

Samsung is one of the leaders, if not the leader in smartphone tech. Where are you living?

7. Hollowmost

Posts: 424; Member since: Oct 10, 2017

No just no cat97

8. AfterShock

Posts: 4147; Member since: Nov 02, 2012

They could try... Using Current hardware, little bloat if any, half decent build quality and fair price, leave Samsung gimmicks on the bench(not at all tech is desirable)... Or lose to competition like HTC and others before Samsung. Layers of gimmicks and os bloat push retail price up and is ironically costing them sales lost to better bangs for the buck imo.

11. AbhiD

Posts: 850; Member since: Apr 06, 2012

And i have seen all of their recently launched offerings in India that they are pitting against Xiaomi, Asus, Honor, Motorola, Nokia in low to mid end and OnePlus in mid to high end. And all of them are terrible to say the least. None of them is actually even half the worth, overpriced piece of garbages. If they really think they can fend off competition with those phones, good luck !

12. Lanx1998

Posts: 59; Member since: Mar 06, 2017

Aggressive big plans to save their footprint.... Oh really! Well, you should look how Samsung is saving themselves by launching A6+ at the same price point at which Nokia launched it's Nokia 7. Now you can see yourself in the web how A6+ powered by SD 450 compares itself with Nokia 7.

13. Loveneesh

Posts: 443; Member since: Jul 14, 2015

Samsung made really great flagships without a doubt but there midrange and budget range phones just stinks.

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