Samsung has big plans for India that should help fend off Xiaomi and others
by Joshua Swingle / May 29, 2018, 9:56 AM
Lately the South Korean giant has faced strong competition from the likes of Xiaomi in the growing market, where the title of number one manufacturer has been thrown around between the two brands in recent times. In light of this, Samsung’s SVP Mohandeep Singh has said that Samsung now has “extremely aggressive plans” in its roadmap that should help guarantee its market lead.
In its current position, the company dominates the Indian flagship market but has faced growing competition from OnePlus, which recently saw its OnePlus 5T become the best-selling flagship in the country. Nevertheless, when it comes to the lower-end of the pricing spectrum, aggressive moves from the likes of Xiaomi and OPPO appear to be gradually pushing Samsung out of the equation, as previously seen in China. Because of this, Samsung’s plans are expected to include a much more prominent Galaxy J and Galaxy A lineup which should help it stand out from the competition and compete with the pricing structure of competitors, thus avoiding a repeat of the China situation.
As part of this, the brand’s Infinity Displays will become central to overall smartphone design. Furthermore, dual-camera setups and other flagship features, as seen on the Galaxy A6 lineup, are also expected to continue trickling down to budget devices. Lastly, in a bid to keep pricing relatively aggressive, the brand is expected to manufacture the majority of its devices in India in a bid to avoid extra taxes, thus allowing it to keep costs down.
Posts: 1804; Member since: Mar 02, 2017
Samsung's problem: it moves very slow technologically. They churn out phone after phone with the same specs. The Chinese don't only have the price on their side: they release more compelling handsets with meaningful changes each iteration.
posted on May 29, 2018, 10:15 AM 2
But those Chinese phones got some crappy cameras.lol
posted on May 29, 2018, 10:25 AM 3
Posts: 1804; Member since: Mar 02, 2017
Well...try the camera from Galaxy J3, J5, J7, A3, A5, A7. Some of the worst cameras in the business, with small pixels, no phase detection, lack of OIS and F1.9 lenses or worse. Lack of OIS kills them. I had an A3 2017 until recently and it had the worst camera in my history of phones, I couldn't even take one satisfactory (not asking for good !) picture at night.
posted on May 29, 2018, 11:19 AM 1
Posts: 412; Member since: Jun 04, 2014
Samsung is one of the leaders, if not the leader in smartphone tech. Where are you living?
posted on May 29, 2018, 10:32 AM 3
Posts: 534; Member since: Sep 14, 2017
That's only for the high-end lineup. Their J and A series smartphones are one of the most derivative and underpowered pieces of tech around, and get literally spanked by Xiaomi in that price segment. While Xiaomi comes with a Snapdragon 636 for less than $250, Samsung sells their 3 year exynos equivalent of SD 625 for higher price. Not to mention that they skimp on basic sensors like gyroscope or auto brightness sensors on their phones(J series), just to save $1-2 per phone. There is no way they are going to survive based on the way they are going, on the low end that is. They do make good flagship phones though.
posted on May 29, 2018, 11:54 AM 3
Posts: 4146; Member since: Nov 02, 2012
They could try... Using Current hardware, little bloat if any, half decent build quality and fair price, leave Samsung gimmicks on the bench(not at all tech is desirable)... Or lose to competition like HTC and others before Samsung. Layers of gimmicks and os bloat push retail price up and is ironically costing them sales lost to better bangs for the buck imo.
posted on May 29, 2018, 11:06 AM 1
Posts: 653; Member since: Apr 06, 2012
And i have seen all of their recently launched offerings in India that they are pitting against Xiaomi, Asus, Honor, Motorola, Nokia in low to mid end and OnePlus in mid to high end. And all of them are terrible to say the least. None of them is actually even half the worth, overpriced piece of garbages. If they really think they can fend off competition with those phones, good luck !
posted on May 29, 2018, 12:44 PM 6
Posts: 59; Member since: Mar 06, 2017
Aggressive big plans to save their footprint.... Oh really! Well, you should look how Samsung is saving themselves by launching A6+ at the same price point at which Nokia launched it's Nokia 7. Now you can see yourself in the web how A6+ powered by SD 450 compares itself with Nokia 7.
posted on May 29, 2018, 2:05 PM 0
Send a warning to post author
Send a warning to Selected user.
The user has 0 warnings currently.
Next warning will result in ban!
Ban user and delete all posts
Message to PhoneArena moderator (optional):