Samsung sees strong growth ahead for the 2-in-1 Windows powered tablet market

Anyone with a rudimentary grade school knowledge of math can tell you that 66.6% of Samsung's new tablets introduced at MWC were powered by Windows instead of Android. Of the three new tablets introduced by Samsung, only one of them (the Samsung Galaxy Tab S3) comes pre-installed with Google's OS. Android tablet sales are being negatively impacted by the continued strength in Android phablets. And this year, there is a good chance that the top selling Android phone will be the 6.2-inch Samsung Galaxy S8+. In addition, Android tablet sales are being negatively impacted by the lack of a strong upgrade cycle. Unlike smartphones, which are replaced every two-years by many consumers, most tablets do not offer compelling updates to specs or features.

At MWC, Samsung introduced two Samsung Galaxy Book 2-in-1 tablets. The manufacturer believes that this is where future growth in the tablet market lies. According to Eric McCarty, vice president of mobile product marketing for Samsung Electronics America, year-over-year growth in the 2-in-1 niche of the tablet market is running at 140%. And with 60% of these devices running Windows, we can assume that Samsung will be using that platform on a majority of its future slabs. Especially since devices like the Samsung Galaxy Books are made for enterprise use. And that means employees will get to use Windows in the office, and Windows out of the office.

Even with the expected gain in the 2-in-1 segment, it isn't clear if this is enough to right the entire ship. IDC reported tablet deliveries of 176 million tablets last year, a drop of 15.6%. Apple iPad shipments declined 14.2% to 42.6 million. Samsung saw tablet shipments drop last year to 20.6 million, still enough to finish 2016 as the second largest tablet manufacturer behind Apple.

source: Computerworld via MSPoweruser



1. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

I would only buy another windows tablet if the performance, weight and heat dissepation matches an ARM tablet. Otherwise would be the same as getting another ultra portable notebook.

2. Klinton

Posts: 1409; Member since: Oct 24, 2016

Well, there are Windows tablets like that. They have real OS and PC performance, good battery life, no heat, slim and light...killing all the phone-OS-tablets. Simply they can not compare with the real powerful ultrabooks, but can do 90% of the PC tasks.

3. Podrick

Posts: 1285; Member since: Aug 19, 2015

Looking forward to Windows 10 on ARM. I hope they support Nvidia chips. On tablets I mean. I'll wait how it does for a couple of years atleast on Surface Phone before making any decision.

6. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Surface has active cooling. Whsts wrong eith tgat option?

4. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Ome of the things i criticized the iPad for, was not havong speakers tbat sense the position the tablet is in. The wrong speamer fire for keft and right when in lamdscape. Samsung with the Tab S3 has auto se sing speakers that k ow when the tablet is in either mode. Tbats forward thinking. Thats thinking aboit hkw someome qill.use yoir product. Not gonna buy it, but its ome thing i criticozed Apple.foe. kt having. The new 2 in 1 is nice. Still rather have a Surface though. Dual a tablet is nice, but not sure iys a good idea for something so heavy. Better get a good case. Am sure it will feel and look nice.

5. ibend

Posts: 6747; Member since: Sep 30, 2014

ouch... those typo really hurt to read... >.

7. brasstax

Posts: 546; Member since: Apr 16, 2014

Ouch! That hurt my eyes. Can you please check the typo?

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