Samsung remained the top smartphone manufacturer globally during the second quarter

Samsung remained the top smartphone manufacturer globally during the second quarter
According to Counterpoint Research, Samsung was the global leader in both mobile phone and smartphone shipments during the second quarter. In smartphones, Samsung accounted for 21% of units shipped from April through June, followed by the 14% belonging to Apple. Huawei was third with a 9% market share. Xiaomi (5%) and ZTE (5%) rounded out the top five.

Including featurephones, Samsung was the leader with 19% of global mobile phone shipments in Q2. Apple was next with 10%, followed by the 7% of the market owned by Huawei. Nokia was next with 6% while ZTE, Xiaomi, TCL (Alcatel) and LG all tied with 4%.

While Samsung is the smartphone leader globally, and in most continents, in North America it is Apple leading the way with a 31% share. Samsung is second with 24%, while LG garnered 15% of the North American market for third place. ZTE was fourth with TCL (Alcatel) fifth.

Smartphones made up 75% of mobile phone shipments globally during the second quarter, and 50% of the smartphones shipped in the three month period support 4G LTE connectivity. Speaking of LTE, the U.S. and China combined to make up 67% of the market for LTE enabled phones during the quarter.

Starting today, and running through the end of the current quarter (December 31st), the stats will change thanks to the launch of the Apple iPhone 6s and Apple iPhone 6s Plus in many markets.


source: CounterpointResearch via GSMArena

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62 Comments

1. ajac09

Posts: 1482; Member since: Sep 30, 2009

but iphonearena calls doom on samsung every quarter.. looks like iphonearena and its bastard brother ibgr are both wrong.

2. BobbyDigital

Posts: 2124; Member since: May 29, 2014

Very wrong! +1 to you sir!

59. BobbyBuster

Posts: 854; Member since: Jan 13, 2015

How much money did Samsung make? I mean after paying the s-hills.

60. BobbyDigital

Posts: 2124; Member since: May 29, 2014

About as much as Apple did paying ass-shills like you groupie girl.

3. nctx77

Posts: 2540; Member since: Sep 03, 2013

They "remain" the leader, but numbers are on the decline. This is the part you don't understand. There is a leak in the boat my dude. Pay attention to YOY sales.

4. Well-Manicured-Man

Posts: 663; Member since: Jun 16, 2015

and profitability.

37. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Has those profits helped you get a better device? If not then money doesn't matter. Samsung yes has less profits, still hasn't stopped them from making the best phone. While Apple has all the money and consistently makes a mid-ranger that they sell as a premium phone. Yeah keep talking about getting raped. The more money a company makes, the batter what they offer should be. But now these days its the guys behind that are making the best stuff. Enjoy your 2GB of RAM and 750p display, while we enjoy the best money can buy period...not based on opinion. TThe S6 family is the best device sold right now, no matter if another phone outsells it. Just remember the top selling products in any category aren't always the best. Ask McDonald's.

61. chenski

Posts: 745; Member since: Mar 22, 2015

Samsung dont make the best phone every year though

13. Ordinary

Posts: 2454; Member since: Apr 23, 2015

35. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Dude, did you not read the last Samsung article on PA which stated that the sales of Samsung phones so far reamin the same as last year. In fact, it stated they went up.25% which sin't much. The numbers basically show that even though Samsung expected huge sales of the S6 and the Note, the sales basically remained the same. What we don't know in those numbers is how many of those purchases were new customers. Also, most of the articles says Samsung is mostly being attack on the low and mid-ranged by newcomers like Xiaomi and Huawei. Apple is obviously attacking on the top end after finally making a larger device, but the hit wasn't as hard as we thought it would be as they still had a gain. As far as profits? No one right now is goign to beat Apple on profits. It si impossible right now for Samsung to beat Apple on profits because Samsung spends more money than Apple. It cocts to have 300,000 employees, your own factories, you make your own chips and other components for you own phone. Samsung has the largest distribution channel vs any manufacturer on the planet. Apple releases a phone and they run out in days due to poor production numbers and yet Samsung sells double the amount of phones every year and you rarely hear of shortages. Also considering it costs Samsung 4300 to make a phoen they sell for $600 vs Apple who makes a phoen for $200 and sell it for $700, the money Samsung is making isnt going far. It's basically goign back into the company. But it hasnt stopped them from producing the best phone EVER, no matter how many they sell its still more money that you will make in 100 life times of working. The lose in sales were mostly on the low and mid-raged phones. This has been shown over and over and you still dont understand. This link from post 13 shows you are so wrong -http://www.statista.com/statistics/263355/global-mobile-device-sales-by-vendor-since-1st-quarter-2008/

36. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Q1 2015 - Samsung ships 97.9M phones. But you dont see PA articles praising Samsung for shipping so many. But Apple gets praise for shipping 75M in a quarter, yet Samsung did it for 3 years running where they sold 80M phone per quarter on average. In fact for several quarters they shipped more than 100M phones. Nokia in their hayday shipped roughly 100M phones and so did Blackberry. Samsung has now exceeded them. No praise though.

21. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

Economics 101? I sell 10 chocolates per year and I make 10$ clear profit. You sell 5 chocolates per year and you make 20$ clear profit. You also have a small annual rise of 1 chocolate per year. Not only that I used to sell 14 chocolates two years ago, then 12 last year and now 10. Which company is doing well and which one is going downhill?

41. Macready

Posts: 1811; Member since: Dec 08, 2014

Numbers going up even if by very small amounts isn't " downhill" in my book. Double digit operating profits for the mobile section (including the struggling overall tablet market...) with over 2 billion quarterly profits, is something 99.99% of the companies out there still aspires.

5. Tziggy14

Posts: 623; Member since: Sep 02, 2014

That may be true for now. But their numbers have been going down for two years now. Now with the 6S coming out today and the Chinese companies getting stronger, I can see Samsung losing their top position sometime next year to either Apple or Xiaomi/Huawei.

12. banglazbless

Posts: 114; Member since: Feb 05, 2014

They last it once last when the iphone 6 and 6 plus came for the first quarter and gain it back the next. Your point is moot. Samsung will continue to dominate because they innovate, unlike a certain fruit company who have sheep that will buy anything they spits out. Apple's innovation; "steal and rename". magic!

22. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

The fact that apple at one point outsold Samsung by offering only 4 models VS samsung's 23.000 is amazing the least.

32. TerryTerius unregistered

I don't really see how. If you want an iOS device your only option is Apple. There are of course many other forces that play including perception of Android, Apple's status as a premium manufacturer, and the mythology around the company.

38. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Samsung doesn't make 23,000 models of phone.

43. Macready

Posts: 1811; Member since: Dec 08, 2014

Lock in combined with lack of choice for a single operating system isn't amazing. What's amazing is having to compete with dozens of other Android manufacturers for those basing their choice on OS, including Chinese price fighters from top to bottom in a market that is starting to saturate as a whole and still manage to somewhat consolidate profits and by far largest market share.

54. iushnt

Posts: 3062; Member since: Feb 06, 2013

And it's still leader.. The title says it all

6. carlemillward unregistered

Though shipments do not necessarily translate in sales...

23. Martin_Cooper

Posts: 1774; Member since: Jul 30, 2013

For android they never do. But hey at least they got something to brag about

25. tedkord

Posts: 17133; Member since: Jun 17, 2009

But somehow, they do for Apple? Yes, Apple reports both sold and shipped as sold. It's right in their policies. And, they need to, because they don't have access to the sales figures of carriers or Best Buy immediately. They can report more definite sales because they sell directly to the public, whereas others don't.

40. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

They will always question sales because its not Apple. Android - 1.2Billion sales since day one vs Apple at 700M sales since day one. With 1.2Billion users and growing, believe me the Android OEM's are selling, just none of them are outselling Samsung.

39. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

All shipments are sales. Where would they be shipping them too? Why are the buyers? End users, carriers, distributor centers are all sells. When a device leaves the factory and goes to another location, it was sold. Am sure yes there are warehouses with some product. here we are nearly a month into S6 Edge+ sales and the 64GB model is still hard to get even in Chicago which is a big market. They are selling even if you dont think so. Also there have been plenty of articles that shows Apple counts shipments as sells. https://gigaom.com/2013/05/09/what-apple-really-means-when-it-says-it-has-sold-a-product/ http://www.asymco.com/2012/05/28/shipped-and-sold-a-brief-introduction/ If something ships, that means it sold to someone. Apple counts preorder sales by saying they sold 10M on pre-order even though not one single phone has shipped or is in the hands of a user. We have seen this so many times. But see you all only question Samsung, never question Apple. We know that carriers buy a lot of stock that doesn't sell. That is why even now 3 years later, all 4 major US carriers are still trying to pawn off old iPhone's that have in stock. Are those sold? Yes, because Apple sold the phoen to the carriers and its the carriers responsibility to get them all sold or take a lose. That si why right now the old phones like the 5/5S, GS5 and many others are priced to move as fast as possible because these carriers have lost of stock. Even Best Buy has lots of stock of the S5 and 5S.

7. maddy996

Posts: 125; Member since: Jan 06, 2014

Surprised to see Vivo and Oppo in the chart...Sony HTC has nothing... ?

8. imnotascammer

Posts: 160; Member since: Aug 22, 2012

so much phones. i wonder what will happen if that revolution tv series would come true to life..

9. P3rsona

Posts: 23; Member since: Aug 25, 2015

Who the f**k cares if they shipped 1 trillion phones. Bottom line is who made more profit and that will always go to Apple.

10. darkkjedii

Posts: 30836; Member since: Feb 05, 2011

As far as the business world is concerned, that's true.

11. Podrick

Posts: 1284; Member since: Aug 19, 2015

Who cares how much money they made or how many phones they sold(except for the shareholders and employees)? They are not gonna share their profits with me anyway. Features, ecosystem and customer satisfaction is what really matters.

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